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Tyler Hakes
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⚡️ The SaaS SEO MBA ⚡️

The internet's best resources of SEO for SaaS companies.

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Freedom Designer
@FreedomDSGNR

20 Most Important Lesson of 2020

// A THREAD //

It was a fast and weird year.

The year of change.

My life changed a lot and I learned even more.

Here are the 20 most important lessons - which will shape the upcoming decade for me.

1. Systems Are Better Than Goals

In the past, I failed many of my goals.

This year I've realized that it could be caused by the fact that they were goals, not systems.

Thanks, @ScottAdamsSays for helping me realize this.

Short article on the topic: https://t.co/lyBqGBR0yM

2. Use Notion More

@NotionHQ is definitely the most useful tool I've discovered this year.

I use it for:

- Twitter
- Freelance CRM
- Content Creation
- Website project management

And for personal use, it's completely free.

3. Email Is Immortal

This year we saw on social sites:

- Shadow bans
- Normal bans
- Decreasing reach (e.g. during the presidential election)

That's why I believe building an independent audience e.g. email list is mandatory.

P.S. https://t.co/iuhQJIf80K

$\U0001f1e8\U0001f1e6 \u265e Power|Machiavellianism|NLP$

🇨🇦 ♞ Power|Machiavelli...
@ApexMen_

NLP

Subliminal psychology is mental influence that passes beneath the limits of normal human perception. A subject will not notice they are being exposed to a subliminal stimulus.

a great deal of it is used by marketing and the Media

▪Thread

People who you can use subliminal psychology tactics on

-People you need a favor from e.g superiors in work
-Seduction
-Stubborn people in your life
(coworkers, roommates, partners)
-Hypnotize yourself to accomplish something

You can make life easier as you bypass the power struggles and effort it takes to get people to like you and to do what you want.

Down below are subliminal tricks you can use in your relationship

When you establish dominance and submissiveness, you end the need for fighting because one person delegates all decisions to the otherThe subliminal secret to gaining dominance is to make a power move that floods your partner’s subconscious mind with respect and awe.

The way to do this is to use leading and pacing.

Practice mirroring of eachother. Then you can start making some small movements of your own to see if your partner mirrors it back.

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Vedika Bhaia
@VedikaBhaia

I took Ogilvy's course on Behavioural Economics and Comsumer psychology.

Here are the 10 important theory's I learned from it which you'd be a fool to miss out on:

Loss aversion theory:

The negative psychological impact we feel from losing something is about twice as strong as the positive impact of gaining the same thing.

Finding ₹100$ would makes us happy
Losing ₹100$ would makes us 2X unhappy

Sentence Framing:

The way you frame your sentences is very important. Make them forget about the negative thing by reiterating something which might be positive. We have a stronger bias for things that sound positive.

10% chance of death Vs 90% chance of survival

Goal Gradient Hypothesis:

Humans are hardwired for instant gratification.
as people get closer to the reward, they speed their behavior. So, reward people sooner instead of later

eg: Don't make a goal of reading 52 books a year, make it 1 chapter per day.

Mental Anchoring:

It's the phenomenon where our decisions are heavily based on the 1st piece of information we receive, regardless of whether the information is relevant or not.

Make the first piece of information powerful.

$Josey \U0001f680$

Josey 🚀
@josey_orr

@jayhuffmandotco @alexgarcia_atx Was it Tiny Grocer??

Ads Alchemist
@AdsAlchemist

Can't run FB ads on your own profile?

No problem.

Here's how you use a virtual browser to run ads safely on someone else's FB account.

** Thread **

In order for this to work, you need to have permission from someone to use their FB profile.

Whether that's a friend/family of yours or some random guy/gal you pay.

Because you'll need the login information to their FB profile.

Just a heads up.

A virtual browser is the best solution I've found for this.

A remote access tool like Splashtop is an alternative option but the user has to have their computer on if you want to access it.

This can create a bunch of headaches which is why I prefer to use a virtual browser.

It allows you to access the user's computer alongside them so you're able to log on whenever you like no matter if the user is using their computer or not.

I'm sure there are a bunch of options for virtual browsers but I use Multilogin ==> https://t.co/RF6s0Mto8f

99% of you will be fine with the Solo package which is around $100 a month.

Small price to pay, if this is the only option you have to run ads.

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Andrew Chen
@andrewchen

👇 Thread. New deck getting published this week: "Consumer startups are awesome, and here's what I'm looking to invest in at Andreessen Horowitz." If you want to read it, subscribe to my newsletter here: https://t.co/262t8eh0wf

1/ A lot of new consumer technologies have been introduced to US households in the last 100 years. But it's taken many of them - like the telephone - more than 50 years to get to the majority of the US. Why is that?

2/ We had to literally teach people how to use phone. Which end goes to your mouth, which goes to your ear. Say "hello" when people call. The motivation of consumers to talk to their friends has always been there, but we had to teach the behavior

3/ If you compare phones to the latest technologies, there's been a huge shift. Things are being picked up much faster.

4/ Even while there's been all this innovation recently, physically speaking, we are still the same human beings from 100,000 years ago.

$Antonio Garc\xeda Mart\xednez$

Antonio García Martíne...
@antoniogm

Observing the public conversation around FB, and the private ones happening among techies and ex-FBers, I think the mutual misunderstanding is worse than when I set out two years (and 500 pages) ago to (in a small way) bridge that gulf.

We're basically fucked.

The tech world has gotten so huge, self-reinforcing, and insulated from reality they can no longer even vaguely look at themselves (and their actions) as others do. They just live on a different planet than most people.

Conversely, the average tech consumer doesn't understand the technology that has slowly taken over their lives, and their designated emissaries to figure it out--politicians, pundits, regulators, journalists--understand it barely better than they do, and have their own agendas.

To say more than generalities for a moment, here's what I think is likely the core problem.

Techies take weird, improbable visions, and make them realities: some BS pitch deck to a VC, mixed with money and people, really does turn into some novel thing.

Most people work inside a legacy industry that's evolved that way over time (usually for good reasons), and they think about the future via some analogy with their present (which is a function of a long-ago past). The interruption that tech will introduce is often hard to grasp.

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Karol296
@Karol296

Wracając do sedna dzisiejszego zamieszania z artykułem autosportu / motorsportu. Kubica mówi w nim, że podejmie swoją decyzję w ciągu kilku dni. Rozważa opcję z Williamsem lub posadę kierowcy symulatora w Ferrari. Więc za kilka dni dowiemy się co go czeka za rok. #F1PL

Autosport / motorsport zmienił nagłówek swoje tekstu, bo pierwotnie sugerował on że Kubica jest numerem jeden na liście Williamsa na tytuł mówiący tylko tym, że nadal jest na liście kandydatów. Zrobili to po interwencji zespołu. Same wypowiedzi Kubicy z wywiadu się nie zmieniły.

Trudno powiedzieć czy autor się pośpieszył i wyciągnął inne wnioski niż powinien, a może wie coś więcej, ale nie mógł tego otwarcie napisać. Słowa Kubicy brzmią jednak jednoznacznie: decyzję podejmie w ciągu kilku dni.

EverythingOppresses
@SoOppressed

The first area to focus on is diversity. This has become a dogma in the tech world, and despite the fact that tech is one of the most meritocratic industries in the world, there are constant efforts to promote diversity at the expense of fairness, merit and competency. Examples:

USC's Interactive Media & Games Division cancels all-star panel that included top-tier game developers who were invited to share their experiences with students. Why? Because there were no women on the

ElectronConf is a conf which chooses presenters based on blind auditions; the identity, gender, and race of the speaker is not known to the selection team. The results of that merit-based approach was an all-male panel. So they cancelled the conference.

Apple's head of diversity (a black woman) got in trouble for promoting a vision of diversity that is at odds with contemporary progressive dogma. (She left the company shortly after this

Also in the name of diversity, there is unabashed discrimination against men (especially white men) in tech, in both hiring policies and in other arenas. One such example is this, a developer workshop that specifically excluded men: https://t.co/N0SkH4hR35

$Antonio Garc\xeda Mart\xednez$

Antonio García Martíne...
@antoniogm

Observing the public conversation around FB, and the private ones happening among techies and ex-FBers, I think the mutual misunderstanding is worse than when I set out two years (and 500 pages) ago to (in a small way) bridge that gulf.

We're basically fucked.

The tech world has gotten so huge, self-reinforcing, and insulated from reality they can no longer even vaguely look at themselves (and their actions) as others do. They just live on a different planet than most people.

Conversely, the average tech consumer doesn't understand the technology that has slowly taken over their lives, and their designated emissaries to figure it out--politicians, pundits, regulators, journalists--understand it barely better than they do, and have their own agendas.

To say more than generalities for a moment, here's what I think is likely the core problem.

Techies take weird, improbable visions, and make them realities: some BS pitch deck to a VC, mixed with money and people, really does turn into some novel thing.

Most people work inside a legacy industry that's evolved that way over time (usually for good reasons), and they think about the future via some analogy with their present (which is a function of a long-ago past). The interruption that tech will introduce is often hard to grasp.