X : We need to adapt to our new reality.
Me : A question?
X : Should we start with organisation or operating model first?
Me : Neither. Start with doctrine i.e. basic principles of your company. This will lead you to landcape which will lead you to structure + operating model.

X : Don't we need to get the structure right though?
Me : Structure against what? If you don't understand the landscape that you operate in then how do you structure around it? How do you decide what your operating model is? Awareness comes first and that needs those principles.
X : Explain?
Me : Pretend you're running a tea shop (I'm a Brit, I like tea shops). First thing you need to do is to know who your users are - the public, the business for example (there are more like regulators etc).
... but just knowing the users is not enough, you need to know what they need i.e. a cup of tea, maybe something more like entertainment or a nice piece of fruitcake
... but just knowing what they need is not enough, you need to know what goes into making a cup of tea, the chain of chains that it is built upon. You need to know the details ...
... but knowing the details is not enough, there is a world of difference between a custom built kettle and one you buy from argos. so you need to understand what is being considered ... this is what we call a map ...
... now that we have a map, we have a common language where others can add components we are missing or discuss how we should think about those components ...
... because we have a common language, we can now challenge the assumptions because we are expressing our assumptions in the map. The key is to challenge the map (not the person) ... it's the map that's wrong ...
... as we build more maps, we discover we have duplication and bias between maps. We can literally see it by comparing maps and because we've now become good at challenging then we can remove it ...
... with our understand of the landscape, we can start to apply appropriate methods. All methods have a context where they work, there is no one size fits all ...
... we can embed challenge, communication (maps) and learning (i.e. which method goes where) through the use of pre and post mortems. We call this "spend control" and it's all about learning from those maps (i.e. data) rather than using data to justify a story we like.
... you have now completed all phase I of the doctrine. You have some awareness! Congratulations!

You have earned the right to talk about concepts like organisation, operating model and strategy ... just don't try and do them yet. You've got more principles to fix first.
X : What about phase II?
Me : Have you done phase I?
X : Not quite.
Me : Ok. Was the tea shop example useful.
X : It's pretty good.
Me : Ok. Well, in which case I better put some maps together to explain phase II. Note to self ... #to_be_continued #phases

More from Simon Wardley

"Fifty-nine percent of those polled said they believed China will become more powerful than the U.S. within 10 years" - https://t.co/3vN4I1TjwP ... I hate to break it to you but it already is in many areas.

When I published this work (originally from 2015) -
https://t.co/GYOItA3StZ - I did tend to get a lot of pushback from US folk when presenting it.

Six years later, less so.


I expect China to start to tackle inequality this year. It's the Achilles heel of the West. We have no response, nor Governments with the required skill, strategy or practice to respond.

We will ultimately face a more advanced, more wealthy and more equal society ...

... as that example of what "is possible" / "good looks like" shift to the East, we will face a painful shift as we question our own values including our kind of democracy. But in reality, the problem is not with our values but our shockingly poor standards of leadership.

X : Is this because of Trump?
Me : No, this has been going on since the 1990s. There has been no effective counterplay to the long game that Deng Xiaoping started. Just hubris, arrogance and exceptionalism with annual Economist articles on "How China will fall".

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**Thread on Bravery of Sikhs**
(I am forced to do this due to continuous hounding of Sikh Extremists since yesterday)

Rani Jindan Kaur, wife of Maharaja Ranjit Singh had illegitimate relations with Lal Singh (PM of Ranjit Singh). Along with Lal Singh, she attacked Jammu, burnt - https://t.co/EfjAq59AyI


Hindu villages of Jasrota, caused rebellion in Jammu, attacked Kishtwar.

Ancestors of Raja Ranjit Singh, The Sansi Tribe used to give daughters as concubines to Jahangir.


The Ludhiana Political Agency (Later NW Fronties Prov) was formed by less than 4000 British soldiers who advanced from Delhi and reached Ludhiana, receiving submissions of all sikh chiefs along the way. The submission of the troops of Raja of Lahore (Ranjit Singh) at Ambala.

Dabistan a contemporary book on Sikh History tells us that Guru Hargobind broke Naina devi Idol Same source describes Guru Hargobind serving a eunuch
YarKhan. (ref was proudly shared by a sikh on twitter)
Gobind Singh followed Bahadur Shah to Deccan to fight for him.


In Zafarnama, Guru Gobind Singh states that the reason he was in conflict with the Hill Rajas was that while they were worshiping idols, while he was an idol-breaker.

And idiot Hindus place him along Maharana, Prithviraj and Shivaji as saviours of Dharma.