Why you need to be selfish: (thread)

Circle of Competence 101:

@SahilBloom x @jackbutcher

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A Circle of Competence is the set of topic areas that align with a person's expertise.

If the entire world of information were to be expressed in a circle, an individual's Circle of Competence is the small sub-circle that represents their expertise.

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The idea surfaced in the 1996 BH annual letter.

"You don’t have to be an expert on every company...you only have to be able to evaluate companies within your circle of competence. The size of that circle is not very important; knowing its boundaries, however, is vital."

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A Circle of Competence is built over time.

It is built through experience, reading, dedicated study, and effort.

It is dynamic, not static.

It can expand as you deepen your knowledge in new areas. It can contract if you fail to nurture your existing areas of expertise.

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To engage this mental model in your life, there are two key processes to go through:

(1) Identify what falls within your circle
(2) Identify the boundaries of your circle

(1) is all about figuring out what you know, while (2) is about humbly admitting what you don’t.

Hindsight in 2020: (10 thoughts)

Relationships > everything:

My relationship with @celiapreihs is the foundation of all the good things in my life, and has amplified the quality of hundreds of relationships with people I've got to know and learn from this year.

Shiny objects make us duller:

The grass is always greener until you're standing on it. "No" is still the highest ROI word in my vocabulary.

The internet is very, very big:

Make something work for one person (could also be yourself), then work on distribution.

Scale is seductive but you can't get it if you don't have something people want.

You can't please everyone:

If you could, there would be no point anyway - it's tough when someone doesn't love your work but it's how markets function.

The blows hit harder in the early rounds, just keep getting up.

10 ideas that changed my life: (thread)

Illustrations by @visualizevalue

1/ Get more done by doing less.

2/ You can't get better unless you get started.

3/ Zoom out. It's getting better. (IP via @behaviorgap)

4/ 'Normal is an illusion. What is normal for the spider is chaos for the fly.' — Charles Addams

Building Principles:

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Value = doing things that other people don't do, won't do or can't do.

"You get paid in direct proportion to the difficulty of problems you solve" — Elon Musk

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Service is high-touch result generation (building experience), product is low-touch result generation (scaling experience).

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In a world of infinite distraction, focus is the only path to freedom.

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Sell time to buy experience, sell experience to buy time.

“If you don't find a way to make money while you sleep, you will work until you die.” — Warren Buffett

Why promoting yourself/your business/your ideas feels uncomfortable:

You must repeat things that are obvious to you until they become obvious to others.

This is why most people hire marketers or outsource the amplification of their message.

The problem with that is no one is an invested as you are, and no one knows your message like you do.

And why those who break through their discomfort reach an escape velocity that eludes most.

This is a difficult and unnatural process, hence the upside on the other side.

Another way to think about it is the famous shelf analogy:

No one wants a drill they want a hole, no one wants a hole they want a shelf, no one wants a shelf they want to a place to put books to look smart, etc.

People care about the 2nd, 3rd, 4th order effects of your work.

[🔞 hopekook, rimming] happy vday if you celebrate it, last night i fell asleep thinking about a horny hopekook date where they set aside time to cuddle and watch something soothing and mindless. jk chooses a nature documentary, more for background ambiance than anything else.

they start out with hobi laying crosswise on the couch, and jk crawls between his legs, rests his head on hobi's sternum. he likes to cuddle like that because he can hear hobi's heartbeat. also hobi will usually skritch his scalp when they're in this position.

he's doing that now, running his fingers from jk's forehead to the nape of his neck, but then he scoops along jk's ear instead. fingertips smoothing along the shell curve and then gently tugging on his earlobe. he keeps doing it, repetitive. the apartment is warm.

and quiet, too, except for the doc in the bg and the soft sounds of their breathing. hobi's fingertips keep tugging easily, gently on his ear lobe and all of a sudden jk realizes he's getting hard. he doesn't pay it much mind, one or both of them often do when they cuddle, even

if it's just a cuddle session & not anything further. but then hobi moves his leg, feels it, laughs softly, & moves his leg again - this time, deliberately. jk smiles, rubbing his mouth against hobi's sweatshirt. he rolls his hips, real slow like, and feels hobi's dick, too.

You wanna know the truth? My best friend just dropped me for no discernable reason in December when I was going through an unrelated mental breakdown (started in October) that required new treatment. To this day I have no clue what happened.

This has, without a doubt, been the most traumatic event that has ever happened to me. I had felt that maybe there was distance there, but I was trying to take care of myself. He reassured me he loved me just 1 week prior. Then, he said he was going to quit working with me.

He had been my business partner and literally helped me co-own my business. He requested his name be dropped from the company completely and that he needed to "put my family first" and find a different job. I don't know what that family first comment meant at all...

Then, he stopped communicating with me as frequently. This lasted a few days. He started acting extremely squirrelly and dodging direct questions. Very innocent questions like, "are you doing okay?" Again, this whole time I'm dealing with a genuine mental breakdown.

Last, he sent me a bizarre vague message, telling me that he didn't want to talk to me "in the foreseeable future" and cited some of the - honestly - most paranoid reasons for this. We live literally across the globe from one another. One of the things he accused me of was ...

When I was 17, I was in a school shooting. It was traumatic

I'm convinced that overcoming fear is the secret to winning at startups, business and life:

Here's some tips and lessons on overcoming FEAR:

The greatest productivity tip of all time:

It isn't to drink coffee or get 8 hours of sleep or use Notion

It is conquering your fears. Period.

Life is too short for fears

"Adjusted for the subjective increase in how fast time passes, life is half over by 23 or 24. Don't waste time."
h/t @samaltman

Time is ticking

Beat your "amygdala"

Amygdala = the part of your brain that registers all your fear

When you have an experience that creates fear, it gets "coded" into your brain

For the rest of your life, your amygdala, is tainted with your past experience

Arm wrestle your amygdala and win

Rejection sucks. But it's one of the most useful ways to refine your craft

Mindset shift: use fear to learn & motivate, not run away & demotivate

I'm just back for a COMPLETELY NECESSARY trip to a supermarket.

And... something dramatic happened.

So, okay, looks like we're going to have a little bit of a THREAD.

Buckle up for an unbelievable anecdote that gets to the heart of London life in this nightmarish pandemic.

(I won't name the supermarket, NOT because I don't want to shame the members of staff [I will be doing that privately by reporting their actions to the police later today - as soon as I've finished tweeting this thread], but because I don't want to give them free advertising.)

Okay, right. I'm still shaking so I'm struggling to write this out. I've opened a bottle of Campo Viejo Rioja (an underrated affordable offering which is currently on special offer at Tesco) to steady my nerves. No shame in that.

So. Yes. I was walking down the dairy aisle...

I saw a northerner.

(apologies for the delay, I'm on the phone to an upset friend - her husband of 15 years has just confessed to an affair with her own sister. It's not really the sort of situation where you can say, "Excuse me Julie, awfully sorry but I'm writing an incredible thread on twitter!")