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Here's the thing, as someone who sees themself both in ad tech & as a privacy advocate: Advertisers who seek personalized targeting will focus on platforms with the most personal data: Facebook & Google. But I don't believe the status quo of ad targeting is the only future of it.


The idea that advertisers will walk away from platforms that don't provide personalized targeting simply doesn't hold up. Advertisers buy posters and billboards and TV ads and lots of other things that don't promise the accuracy of web advertising...

Further, the promise of that accuracy has mostly been false. Year after year after year we see that ad products that promise perfect accuracy and tracking don't work, are giving false results, are proving entirely ineffective, or have unexpected negative brand impact...

Also, the one thing we've learned for sure about advertising on the web is that advertisers will try all sorts of things and look towards outcomes. This includes bad things that fail...


This includes things that don't work at all, but still end up costing millions of dollars.
So here’s the deal. In the aftermath of Wednesday’s coup, many have been looking to history to find examples of what we can expect now. This is in many ways good (at last), but I just worry we might draw the wrong conclusions. A thread. 1/


The obvious example that people have grasped for is, of course, Germany. These come in two major flavours. Some wanted to ask if the blueprint of dealing with these past four years could be Germany’s post-war denazification…
https://t.co/f7CKhPZEy3 2/


…while others saw a direct equivalent to the Beer Hall Putsch of 1923: a stepping stone on the path of Hitler’s rise to power. A decade after this farcical, localised revolt in Munich, Hitler rose to national power. The rest, as they say, is history. https://t.co/OhO9UW7X7t 3a/


(Just today, Arnold @Schwarzenegger has compared Wednesday to Kristallnacht. His video message is actually well worth watching here, also because of his personal message that comes with it. https://t.co/rGI5TD3Uir) 3b/


I’ve said time and again that I’m uncomfortable with the direct comparisons often drawn between Trump and Hitler and Trump’s US and Hitler’s Germany (and sorry to my longtime followers who’ve heard this over and over again). And look, I understand why some want to do this. 4/
Historian here, with a message for folks arguing against holding people accountable for the siege of the Capitol because "history will be the judge." We are in this mess, BECAUSE people in the past didn't hold their contemporaries accountable. Please don't repeat that mistake.

Nixon was forced out of office, but he was never held responsible for his egregious actions as President. You'll never guess what sort of precedent and example that set for the future President who most shared Nixon's moral turpitude.


In the 1970s, many "mainstream" media outlets buckled to right wing pressure & lent their platforms to gut bucket racists like James Kilpatrick & Pat Buchanan, rebranding them as "conservatives." We continue to reap the consequences of normalizing racism.


Here's a thread on Pat Buchanan. In the early 90s Charles Krauthammer and Bill Buckley, staunch conservatives both, called Pat a "fascist" and an "antisemite." And yet he still got major media gigs for DECADES.


Trump's career (and that of his family) is overstuffed with acts of white collar crime for which no one ever received more than a tiny fine as a slap on the wrist. Everyone one in NYC knew Trump was a morally bankrupt and corrupt crook. But somehow NBC still made him a star.
@JoeGebhardt2 @GlennGattis1 @toddstarnes How many factual lies can you pack into one tweet> The Trump team had 4 cases in Pennsylvania alone.

In most cases Trump's own lawyers disclaimed any fraud in their own court cases.

Trump's handpicked judges excoriated him worse than any others. /1

@GlennGattis1 @toddstarnes First: Trump sued over Philly counting 5 categories of mail in ballots.

They appealed all the way to the PA Supreme Court.

They lost.
https://t.co/bQprvfqDvk /2

@GlennGattis1 @toddstarnes 2nd: Trump sued Bucks County for counting ballots they thought were deficient.

They appealed that decision and lost. And the PA SC denied the appeal without comment.

https://t.co/YZVGpOxZCV /3

@GlennGattis1 @toddstarnes 3rd, Trump sued Montgomery County to stop them from counting mail-in ballots.

Trump didn't dispute the facts at all. **STIPULATED** to common facts.

https://t.co/wqV1aPGNMC

Then they abandoned the appeal. /4

@GlennGattis1 @toddstarnes 4th, Trump famously sued in Federal Court challenging the results of the election. And, as luck would have it, they were assigned a conservative Judge who was a member of the Federalist Society.

Rudy, however, when faced with the prospect of lying to a Federal Judge . . . /5