Lunchtime #humour - Ordering a Pizza in 2021!
CALLER: Is this Pizza Delight?

GOOGLE: No sir, it's Google Pizza.

CALLER: I must have dialed the wrong number. Sorry.

GOOGLE: No sir, Google bought Pizza Delight last month.

CALLER: OK, I would like to order a pizza.

Contd... 1/9

Lately there have been various rumours in the media about myself and Jumbo in relation to Williams. To clarify things, Jumbo is not and will not invest any money in my career. 1/2

Of course we’re collectively looking at career opportunities, however this is certainly not our philosophy and strategy. I hope to announce my future plans soon, be patient 😉 2/2

1/ I am seeing more and more founder secondary in venture rounds (Secondary = founders selling some of their shares before some other shareholders are able). Series B-D. I see both as an investor and through entrepreneur circles.

2/ I like secondary for entrepreneurs. Moderation is key but in a lot of situations I think it helps accelerate the co. Lots of very smart investors disagree. Here are my thoughts.

3/ Magnitude: My basic rule of thumb from what I see is market is 4+ yrs and up to 10% of founder’s equity stake with some $ cap that makes sense given stage etc. (typically <$10m)

4/ The entrepreneurial journey is brutally hard. Giving some financial relief helps remove one piece of pressure. I don’t think that secondary in the magnitude mentioned impacts the drive/persistence of great entrepreneurs.

5/ That secondary means they will be able to just sleep knowing they can pay their kids’ tuition. Secondary will make most founders better at their jobs, thus accelerating the co.

1) The Temple of the Divine Claudius was a vast temple complex on Rome's Caelian Hill, overlooking the valley that would later be occupied by the Colosseum. Though almost nothing now remains of the structure, its scale and grandeur once rivalled anything in the city.. #LostRome

2) The 'Claudium' was intended as a sacred complex to revere Claudius and the imperial cult. Construction began soon after the death and deification of the emperor in 54 AD, initiated by his widow Agrippina who was likely responsible for his supposed death by poisoning. #LostRome

3) The sprawling temple complex sat on a gigantic podium that spread across the Caelian Hill, measuring 180 x 200 metres; with towering retaining walls of travertine that raised the structure 20 metres above the valley below. #LostRome

4) The elevated sacred area was likely entered by steps facing the temple on the west side. The temple itself had a projecting hexastyle porch and was surrounded by gardens and a grand portico, probably the 'porticus Claudia' mentioned in Martial's 'On the Spectacles'. #LostRome

5) Statues of both Agrippina and Claudius’ ill-fated young son Britannicus, sculpted in sumptuous dark Egyptian greywacke, were discovered among the ruins on the Caelian Hill in 1651 – and had almost certainly been displayed in the temple precinct. #LostRome

A lot of bootstrappers think they have a marketing problem:

"I need to get better at marketing."

But, it's more likely that you have a product problem:

"Do customers really want this? Do they care enough about this to switch to a new solution?"

☝️ this is why most of my book, @marketingdevs, is about:

1. Choosing the right market
2. Building something they want

"If your product is remarkable, getting noticed is a lot easier." – @peldi

I was reminded of this concept again this morning while reading @pjrvs' book (Company of One):

"Sales increase when you honestly evaluate what someone needs and then teach them the value of what you're selling."

To succeed, your product has to offer an outcome that is highly desirable to a large group of customers.

The number of sales your product receives is a multiple of these two variables:

1. How big is the target market?
2. How desirable is the outcome you're offering them?