There are lots of problems with ad-tech:
* being spied on all the time means that the people of the 21st century are less able to be their authentic selves;
* any data that is collected and retained will eventually breach, creating untold harms;
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* data-collection enables for discriminatory business practices ("digital redlining");
* the huge, tangled hairball of adtech companies siphons lots (maybe even most) of the money that should go creators and media orgs; and
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* anti-adblock demands browsers and devices that thwart their owners' wishes, a capability that can be exploited for even more nefarious purposes;
That's all terrible, but it's also IRONIC, since it appears that, in addition to everything else, ad-tech is a fraud, a bezzle.
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Bezzle was John Kenneth Galbraith's term for "the magic interval when a confidence trickster knows he has the money he has appropriated but the victim does not yet understand that he has lost it." That is, a rotten log that has yet to be turned over.
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Bezzles unwind slowly, then all at once. We've had some important peeks under ad-tech's rotten log, and they're increasing in both intensity and velocity. If you follow @Chronotope, you've had a front-row seat to the