I shared something I was working on before November...

I think it is relatable to what we have experienced. I was working on other things as well... https://t.co/U7mS9QyjFD

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How I created content in 2020

A thread...

Back in Aug 2016, I started creating content to share my experiences as an entrepreneur.
Over 3 years I had put out 1,200+ hours of content - posting every week without


Little did I know that something I started almost 4 years back would give my life an entirely new direction.

At the end of 2019, my biggest platform was LinkedIn with ~700K followers.

In Jan 2020, I decided to build a team that would help me with the content.

I ran a month long recruitment drive to hire a team of interns.

It comprised 4 detailed rounds - starting with my loved 20 questions, then an assignment, then a WhatsApp video round and finally F2F.

Through 1,200+ applications, I finally selected 6 profiles, starting March.

I am a firm believer in @peterthiel's one task, one person philosophy
So the team was structured such that everyone was responsible for ONLY one task

1. Content ideas
2. Videography
3. Video editing
4. LinkedIn (+TikTok) distribution
5. FB+IG distribution
6. YouTube distribution
I shared this on my FB page and asked, can ya really blame him?

I was half kidding. I also assumed someone would think of what I did pretty quickly and waiting for the comment to mention what I assumed was obvious.

The timing. I was sure someone else had thought of it.


But no one did. 20+ comments in people discussed the morality or bad sense or libertarian perspectives. Someone even said I’m thinking about doing that. No one said what I thought was obvious. Have you thought of it? Is it obvious to you?

Here’s a clue...recognize it?


How about this?


The author discusses it with Mike Wallace in 1958

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