BC CULTURE
Saved by @CodyyyGardner

Earlier today, I gave a talk at the @SubstackInc's writer conference about building a writing habit. Below are the ten concrete strategies I shared that have helped me publish a post every week for 1.5 years 👇

 0/ First of all, just sharing advice about this topic gives me serious impostor syndrome because writing is still pretty new to me, and I have much to learn. But these are things that have helped me, and I hope they'll help you.
1/ Strategy 1: Commit publicly

This was maybe 50% of my initial motivation. Having told people I was going to write weekly made me feel bad when even thinking about skipping a week. It gave me just enough nudge to keep going.
https://t.co/R0EWblrHnW
1b/ You don't need to make this super public. Just sending an email to a few friends regularly with your concrete goals about writing (and anything else) works wonders.
1c/ If you *really* want to be motivated, ask people for money. Nothing motivates you more than people paying you for regular content.
https://t.co/ZH6Dm87jFr
2/ Strategy #2: Stay close to what interests you

Writing is hard enough. Write about things that you're genuinely energized by, excited to learn more about, or curious about. Don't force yourself to write things you think you *should* or *need* to write about.

It won't last.
2b/ On that, the classic advice is to find a tiny niche and become the best person in that niche. I ignored this advice. I didn't want to spend all of my time thinking about *just* PM, or just growth, etc. I stayed broad so that I'd stay interested in the topic(s).
3/ Strategy #3: Maintain a sustainable pace

Here's what your pace should feel like, IMHO. Writing a newsletter is a marathon. Don't burn yourself out. I personally love the weekly cadence. Daily newsletters blow my mind.
3b/ Important: People don't want MORE emails. They want better, more valuable, emails.

Consistency + quality = you win.
4/ Strategy #4: Protect deep work time

Valuable, interesting, creative work always comes from focused, distraction-free time. But the world is always trying to take this time away from you. You need to find strategies to protect this time. Read this book.
https://t.co/cWaAYRzZMd
4b/ If you don't have a full-time job, my advice is to avoid booking any meetings until 3pm. Try it. It's game-changing.

If you do have a job, can you add 3-hour blocks of time the mornings of M/W/F? Or on a weekend?
4c/ The #1 highest-grossing Substack writer does it part-time, every day, and makes over $1m. It's possible.
https://t.co/oZ9qOgC7nW
5/ Strategy #5: Turn on do-not-disturb mode on both your phone and computer

We have puny brains with no ability to avoid distractions. Embrace "ignorance is bliss." Shut off notifications by turning on DND.

At a minimum, do this during your deep work time. Ideally, all day.
6/ Strategy #6: Find tools that help you stay focused, organized, and distraction free

1. A TODO app to prioritize your tasks (I use @centered_app)
2. A doc tool to organize your content (I use @coda_hq)
3. A note-taking tool for quick notes (I use https://t.co/YHvgJvV9dt)
6b/

4. Tools to help you with writing (I use @Grammarly and https://t.co/tTNv9lH9Ik)
5. Nutrients to boost energy and focus (I drink tea and @magicmind)
6. A platform for hosting/sending content (I use @SubstackInc)
7/ Strategy #7: Have an idea dumping ground

When you have time to write, you want to avoid the blank page as much as possible. What helps me is having a place to dump random idea as they come, which I can build and add to over time. I use Coda pages for this.
8/ Strategy #8: Turn this idea backlog into a prioritized list of your upcoming content

Give your brain a chance to marinate on what's coming up next, and let go of the things that are way out in the future. And once it's fleshed out enough, throw it into your email system.
9/ Strategy #9: Go where the energy takes you

Give yourself permission to change course on your next topic if you aren't feeling it. Go where your energy takes you.

You don't owe anyone anything (usually). More excited about something else? Roll with it! It'll be better also.

More from Lenny Rachitsky

Lenny Rachitsky
Lenny Rachitsky
@lennysan
I'm excited to share a new growth framework that @danhockenmaier and I have been developing (with help from the amazing @reforge crew)

I've been finding myself coming back to this framework often when talking to founders about growth.

Thread

1/ As a startup, it's essential that you, and your team, have a clear understanding of how your business is likely to grow. We call this building a Growth Model. With this, you'll know which growth investments to make right away, which to avoid, and which to double-down on.

2/ Our advice is to think about your business like a high-performance race car. The same four components that help a car drive faster also help your business grow:


1. ⚙️ The (Growth) Engine: Self-sustaining growth loops that drive most of your growth (e.g. virality, perf marketing, content, sales)

2. 💥 Turbo boosts: One-off events that accelerate growth temporarily but don’t last (e.g. PR, events, Super Bowl ads)

3. 💧 Lubricants: Optimizations that make the growth engine run more efficiently (e.g. improved conversion, a stronger brand, higher customer retention).

4. ⛽ Fuel: The input that your engine requires to run (e.g. capital, content, users).
TECH
Lenny Rachitsky
Lenny Rachitsky
@lennysan
The clearest sign of finding product-market fit is feeling "pull" from the market.

But what does "pull" look like?

👇 Read on 👇

1/ Sign 1: A sudden inflection in organic growth

Netflix: "Where before we were struggling to get traffic, all of sudden we couldn’t keep up." - @mbrandolph

Tinder: "Downloads started to skyrocket" – @badeen

Uber: "Word of mouth was uncontrollable" – @ryangraves

2/ Sign 2: Customers ask to pay for the product before you ask

Carta: "I've been trying to get to your sales people for weeks!!! Why won't you take my money???" – @henrysward

Github: "To our surprise, users started writing to us asking ‘Can we pay for this??’" – @mojombo

3/ Sign 3: Users flip from excited to upset

Datadog: "When we hit early product-market fit, our users switched from being excited at all the things our product could be to them to being upset about all the things it didn't do yet." – @oliveur

3b/ Segment: "The thing that flipped was, people would previously tell us they wanted a feature, but not use it. Whereas now, people were using it and they would want a second feature." – @reinpk
STARTUP
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Lenny Rachitsky
Lenny Rachitsky
@lennysan
If you want to get better at writing, do yourself a favor and subscribe to this free email series by @david_perell. I read every issue and take something away each time. Often, something game-changing. And it’s
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Lenny Rachitsky
Lenny Rachitsky
@lennysan
Matt Mochary has been CEO coach to @naval, the founders of OpenAI, Notion, Rippling, Robinhood, Coinbase, Reddit, Plaid, Flexport, Opendoor, partners at Sequoia, YC, Benchmark, and many others.

He also open-sourced his entire curriculum, templates and all. Here's a link 👇


The Mochary Method Curriculum ➔ https://t.co/A8J51IzYhz

My recent conversation with @mattmochary where we talk about fear, anger, innovation, how to lay people off well, and his coaching practice ➔

Also in podcast form ➔

For more from Matt, buy this book
STARTUPS
Lenny Rachitsky
Lenny Rachitsky
@lennysan
The most sophisticated growth team no one talks about: @WishShopping
1. The #1 shopping app in 40+ countries
2. Rumored to often be the #1 spender on FB and Google
3. 2 million items sold daily

I sat down with @cplimon to learn about the notoriously secretive company. Read on 👇

1/ Your brand constraint is Wish's opportunity

Wish's superpower is leaving no room for taste or opinion. It's what happens when a machine builds a company based on data. The founder didn't plan to sell cheap goods to low-socioeconomic customers, but where the data took him.

"Until you work at a place like Wish, you don't know what data-driven is. Everyone else is data-driven when it's convenient, when it agrees with your opinions. Wish is great at ignoring their own emotions. It's data-driven with as much intellectual honesty as possible."

For example


2/ Differentiate by serving the under-served

Most of Wish’s initial sales came from places like Florida, greater LA county, and middle-America. Specifically, zip codes with 95% Spanish speakers. Later, Africa, Latin America and Eastern Europe (avg household income $18,000/year)
WORLD

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Cory Doctorow #BLM
Cory Doctorow #BLM
@doctorow
One of the most Monkey's Paw things about my life is my relationship to books. When I was a teenager, I read all the way through the school and public libraries, spent everything I had on books, and still couldn't get enough and dreamt of more.

1/


Today, as a reviewer, I have more books than I can possibly read, huge, teetering mountains of books that I'm desperate to read, far beyond my ability to ever get through them. Periodically, I declare "book bankruptcy," sweep away the backlog and start over.

2/

Even then, my eyes are bigger than my stomach: I keep back a few books that I can't bear to part with and promise myself I'll read them someday. Usually I don't, but I just did, and boy did I ever make the right call with @TheUniverse's BROAD

I have read a LOT of histories of computing, and I had a front row seat for a lot of the events depicted in this book - people I worked with, people I worked against - and yet I was surprised over and over again with details and perspectives I'd never encountered.

4/

For example, for some reason, my ninth grade computer science course included lengthy readings on ENIAC, Univac, the Mark I and the Mark II, but none of those mentioned that they were all programmed exclusively or primarily by women.

5/
CULTURE
Beth Moore
Beth Moore
@BethMooreLPM
Oh man, I loved my Bible reading this morning. It was Exodus 28 where God gave Moses the instructions for the priestly apparel Aaron & his sons were to wear. The attention to the minutest detail confirms what we can still count on today: everything God prescribed had purpose.

Whether or not they understood it, whether or not we understand it, God is not haphazard. Nothing is for nothing. For me, one of the most marvelous parts of Bible study is how often he does tie things together for us, connecting the dots, connecting the testaments, the covenants.

I’ll just offer 1 example from Ex 28. V.3 says “You are to instruct all the skilled artisans, whom I’ve filled with a spirit of wisdom (isn’t that fantastic?), to make Aaron’s garments for consecrating him to serve Me as priest.” The turban was an important piece of the apparel.

Something I find particularly fascinating is that the skilled artisans were to make a pure gold nameplate to fasten onto the very front of the priest’s turban. It was to have 4 words engraved on it -all caps in our Bibles- “HOLY TO THE LORD. “It is always to be on his forehead.”

Imagine how a conversation would change if we were talking to a person while staring at those four words on his or her forehead. Ok, fast forward to the New Testament where the Holy Spirit says through Peter that we who are in Christ are part of a “royal priesthood.” (2 Pet 2:9)
CULTURE
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Rob Ford
Rob Ford
@robfordmancs
One of the authors of the Policy Exchange report on academic free speech thinks it is "ridiculous" to expect him to accurately portray an incident at Cardiff University in his study, both in the reporting and in a question put to a student sample.


Here is the incident Kaufmann incorporated into his study, as told by a Cardiff professor who was there. As you can see, the incident involved the university intervening to *uphold* free speech principles:


Here is the first mention of the Greer at Cardiff incident in Kaufmann's report. It refers to the "concrete case" of the "no-platforming of Germaine Greer". Any reasonable reader would assume that refers to an incident of no-platforming instead of its opposite.


Here is the next mention of Greer in the report. The text asks whether the University "should have overruled protestors" and "stepped in...and guaranteed Greer the right to speak". Again the strong implication is that this did not happen and Greer was "no platformed".


The authors could easily have added a footnote at this point explaining what actually happened in Cardiff. They did not.
CULTURE
Zach W. Lambert
Zach W. Lambert
@ZachWLambert
I woke up this morning to hundreds of notifications from this tweet, which is literally just a quote from a book I am giving away tonight.

The level of vitriol in the replies is a new experience for me on here. I love Twitter, but this is the dark side of it.

Thread...


First, this quote is from a book which examines castes and slavery throughout history. Obviously Wilkerson isn’t claiming slavery was invented by America.

She says, “Slavery IN THIS LAND...” wasn’t happenstance. American chattel slavery was purposefully crafted and carried out.

That’s not a “hot take” or a fringe opinion. It’s a fact with which any reputable historian or scholar agrees.

Second, this is a perfect example of how nefarious folks operate here on Twitter...

J*mes Linds*y, P*ter Bogh*ssian and others like them purposefully misrepresent something (or just outright ignore what it actually says as they do in this case) and then feed it to their large, angry following so they will attack.


The attacks are rarely about ideas or beliefs, because purposefully misrepresenting someone’s argument prevents that from happening. Instead, the attacks are directed at the person.
CULTURE
Joshua Luna
Joshua Luna
@Joshua_Luna
Thread: For Fil-Ams & other people of color, the "American Dream" often means toiling away just to obtain a small piece of the spoils that were violently ripped away from your community. 1/

(Don't repost my art. Retweets are appreciated. Support my work👉https://t.co/6JXGZJRPWU)


Second-gen AsAms like me grow up oblivious about our own histories because the US education system purposely withholds info about it, & our parents try to outrun their trauma by never sharing their experiences, instead pushing their children toward an assimilation sleepwalk. 2/

AsAms realize too late we've inherited a deal with the devil we never agreed to: we can keep our language, but only if we speak it privately. Our food, if we serve it. Our culture, if it upholds the illusion of America as a benevolent melting pot that saved us from ourselves. 3/

But AsAms aren't the only ones ignorant of this history—Few Americans know of the Philippine-American War & the atrocities the US committed. Even fewer understand how the US's ongoing legacy of war, destruction & colonization in Asia is a major reason the AsAm diaspora exists. 4/

Americans aren't taught about how centuries of exploitation of the Philippines' resources by Western powers has led to most of its workforce immigrating & becoming a global servant class called OFWs. Instead, they're taught that poverty is inherent to Filipinx culture. 5/
CULTURE

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1. “Who Are Ireland’s Members Of The World Economic Forum Implementing The Great Reset In 2021 ? 🧵1/28

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2. In previous threads I have looked at 🇮🇪 key players in the Trilateral Commission as well as 🇮🇪 people who have attended the Bilderberger meetings. I also looked at the 🇮🇪 in the Young Global Leaders which is a site run by the WEF. You will see a lot of crossover between them.

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