5 PLANS TO SCALE UP YOUR BUSINESS IN 2021.

Last year was a horrible year for business owners especially MSMEs.

Most companies are striving to stay in business, some are just on the verge of bankruptcy while others have been brutally battered by uncertainties & downward curves.

But let’s analyze some factors to consider while making Executive Plans this year.

1. After the epic disruption of businesses by covid-19, firms need to understand that old ways are failing now. And the best approach to seek is to embrace this GLOBAL CHANGE.
If change is already happening in your business, why not get ahead of it?

When you do so, you’re using one stone to kill two birds- adapting to change & solving problems.
People are welcome to new innovation, they just need a reason to believe it. Embrace the change
2. No business or business model is immune from this catastrophe.
Reason: The customers' needs & their problems are in a constant state of change.

Your customers’ needs are a top priority. Focus on understanding how your CUSTOMERs react. A simple Q&A session will go a long way.
More often than not, staying in tune with the customers' needs & the problems you can solve is important. It is the gateway for future growth and innovation.
3. Certain people believe that the formation of a company should not be to make profit alone but to socially & economically IMPACT THE SOCIETY.

We need reliable firms to lead women’s developmental programs, champion drug free education, encourage young entrepreneurs etc.
4. Even in difficult circumstances, the best of us need a voice to calm our nerves and say- “everything will be fine”.

As the MD/CEO, you need to show some confidence, courage & optimism despite the odds. Influence your employees- act like everything is under control.
5. If what makes one succeed is hard work, bit everybody will be millionaires now. But it is not, you have to WORK SMART to be smartly successful.

Working smarter is about leveraging the talents of people and collaboration.
Working smarter include; Leverage the internet to connect with your potential customers, leverage every available technology to optimize the distribution of your goods and services, as well as payment methods. It is that easy!

I hope to see you implement these plans.
©️Ajadi
@threadreaderapp unroll

More from Business

Introducing "The Balloon Effect"

Many businesses & creators have experienced a similar pattern of success.

From @MrBeastYT and @MorningBrew to @oatly and @Rovio.

Let's break down what "The Balloon Effect" is and examples of it in real life.

Keep reading 👇


1/ What is "The Balloon Effect"?

It is a particular pattern of growth.

It is not Instagram's growth trajectory.

It is not
https://t.co/5axsTUKek6's growth trajectory.

"The Balloon Effect" is defined by several years of hard work & grit complemented by slow, linear growth.

2/ And then one day, one month, or one quarter...everything changes.

A business hits a tipping point and its trajectory shifts entirely.

Gradual growth turns to exponential growth & your brand and your size explode.

Like a step function.

3/ Now, you're probably wondering.

Why is it called "The Balloon Effect"?

Because filling/popping a water balloon follows the exact pattern I just described (and so many businesses experience).

Long unsexy slog 👉 Exponential tipping point.

4/ Initially, you turn on the faucet & water takes up space in the empty balloon.

Through effort you open the faucet, yet the results are unexciting.

But it's what must be done for water (or growth) to happen at all.

It's not sexy, but it's necessary.

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The chorus of this song uses the shlokas taken from Sundarkand of Ramayana.

It is a series of Sanskrit shlokas recited by Jambavant to Hanuman to remind Him of his true potential.

1. धीवर प्रसार शौर्य भरा: The brave persevering one, your bravery is taking you forward.


2. उतसारा स्थिरा घम्भीरा: The one who is leaping higher and higher, who is firm and stable and seriously determined.

3. ुग्रामा असामा शौर्या भावा: He is strong, and without an equal in the ability/mentality to fight

4. रौद्रमा नवा भीतिर्मा: His anger will cause new fears in his foes.

5.विजिटरीपुरु धीरधारा, कलोथरा शिखरा कठोरा: This is a complex expression seen only in Indic language poetry. The poet is stating that Shivudu is experiencing the intensity of climbing a tough peak, and likening

it to the feeling in a hard battle, when you see your enemy defeated, and blood flowing like a rivulet. This is classical Veera rasa.

6.कुलकु थारथिलीथा गम्भीरा, जाया विराट वीरा: His rough body itself is like a sharp weapon (because he is determined to win). Hail this complete

hero of the world.

7.विलयगागनथाला भिकारा, गरज्जद्धरा गारा: The hero is destructive in the air/sky as well (because he can leap at an enemy from a great height). He can defeat the enemy (simply) with his fearsome roar of war.