Otherness and Power: Michael Jackson and His Media Critics is a rather short book by Susan Woodword but it does a lot to expose "progressive" hypocrisy in the media and academia.

#NowReading #ShoReadingList

Here are 10 psychology principles that will make you a better marketer.

From a $100MM marketer.

1. Social proof

People are more likely to buy a product or service if they know other people have already bought it.

How to use it:

Gather testimonials, case studies, shout-outs, and reviews.

Then include those in your emails, website, and social accounts.

Example:

A passage from a book I read in January this year by Megan Watterson: Mary Magdalene Revealed. I was flying to Perth, and it as my birthday (31st January - also her birthday) when I could feel myself activated by the Angels as I read this... given what I experienced on that

flight, so incredible. There was no one to meet me at the other end. I knew no one. I had to make my way to a friend's house where I was staying, and I spent my birthday entirely alone. I finished this book while I was alone with Her that day:

"If I could start over from the

beginning, I would start with the most invisible, the threads in the web of our ecosystem that are rarely named, much less revered. I would start by listing the trees, the flowers, the seeds that carry the light that give us light and that give us life, because its this we have

forgotten This is where our reverence has not yet reached. I would start with Frankincense and Myrrh, the Boswellia and Commiphora trees that made them. I would start with the honeybee and the sweet nectar it feeds on. I would start first with what goes unnoticed and with what we

haven't realised is the the most sacred amongst us. I would start with the names of everyone we have excluded: the street children, the millions slowly starving to death in plain daylight, I would start with the outsiders, the outcasts. I would start with every one of us who