Small or big….. always enjoy stone sculpting…

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Sharing the learnings I've gathered over the years working in Design, as one-liners.

Starting here ↓

If a state is important to be communicated on a screen, use multiple avenues to reinforce it. Don't mention it once and assumer users will read it where you've put it.

Users glance around and catch loose cues. Multiple avenues increase the odds of successful conveyance.

Take the Pointer approach to designing. Point to where the info is by spreading links across the UI, instead of repeating the same information across multiple screens.

(break this rule sparingly)

Not all screens will need the primary CTA. Don't use your loudest button first just because it's the default style you have in your system.

Modals & bottom sheets work better than painting a fresh page via a reload when conveying additional information.

Fresh pages put the burden of reorientation and of relearning a new screen layout on the user. Keep users on the same page as much as possible.

Building a Personal Monopoly: (thread)

How to combine competence, curiosity, and character to create a category of one.

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1/ Competence

If we want anyone to spend their time, attention or money on anything of ours, we must first be competent.

Lots of people are competent, so there's lots of competition here.

Let's say this is "school teachers"

2/ Competence + Curiosity

If we add curiosity to the mix, competition starts to thin.

This separates the generalist practitioners from the irrationally passionate.

Let's say this is "school teachers who are curious about learning innovation"

3/ Competence + Curiosity + Character

Now combinatorics put us in category of one territory.

Let's say this is "school teachers who are curious about learning innovation, building a gamified school inspired by SpaceX's Ad Astra." (real example: @anafabrega11)

4/ Making it Tangible

All this is great until it comes to communicating it to the rest of the world.

Which is why bad packaging kills amazing ideas.

Writing, design, marketing — our job here is to lose as little as possible in translation from the intangible to the tangible.

Scar tattoos ... a thread /1

2/14

3/14

Lynette Yiadom-Boakye, A Whistle Is A Wish, 75.56 x 70 cm, oil on canvas , 2018

1) Why do I use VHS in my Art?

It's not to just look "retro."

Combining obsolete and cutting edge technology is an aesthetic intervention that lets me transport the viewer outside of their present reality. It's not Here, and it's not Then, so it makes you ask... When?

2) I evoke these mediums of the past in my unique way to serve as a method of conveyance, so you receive my transmissions differently from the multitude of images beaming into your brain at any given moment.

I want to transport you to a dimension of my own definition.

3) From this techno-mystical space, new perspectives emerge.

The Weirdness and the Humor of our Now can be enjoyed from outside looking in – we can gather around the shadow puppets and laugh at our folly in believing any of it to be real.

4) Analog Video Art has a long tradition, and I see my digital-analog hybridization as a means of carrying its torch forward with us into the metaverse.

I use VHS, the last of the physical image mediums, as a reminder to bring our souls with us into the landscape of the spirit.

5) As @erik_davis says in "Techgnosis,"

"The analog world sticks to the grooves of the soul – warm, undulating, worn with the pops and scratches of material history. The digital world boots up the cool matrix of the spirit: luminous, abstract, more code than corporeality..."