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Ok. Let's talk about why Xbox decided to announce that it would double the price of Xbox Live Gold (12m period) and then reversed that decision less than 24 hours later after strong backlash from fans.
Quick thread on the topic from me below:
If you've followed me in the past you know that I've talked a lot about Xbox is moving beyond the console and has a goal to offer multiple entry points into its ecosystem, with Game Pass being the main entry point into its software and services
This strategy makes a lot of sense on paper, but is proving difficult for Microsoft to execute in the short term.
The aim is to scale Game Pass as a service to reach the entire gaming audience via multiple console offerings, but also beyond console via PC & Mobile (Cloud) etc.
It's also why Xbox has plans to extend Game Pass + xCloud to iOS, Windows and other devices (Smart TV's) in the future.
Its investment in studios and IP aims to increase the value prop of Game Pass, with multiple AAA titles available on the service day 1.
All for $15pm.
Game Pass has already grown to 15 million subscribers, but it's worth noting that the majority of these subs are also Xbox console players.
The goal of reaching the broader gaming audience beyond console will take some time to fully execute for a number of reasons:
Quick thread on the topic from me below:

If you've followed me in the past you know that I've talked a lot about Xbox is moving beyond the console and has a goal to offer multiple entry points into its ecosystem, with Game Pass being the main entry point into its software and services
Xbox has two goals:
— Daniel Ahmad (@ZhugeEX) July 23, 2020
1. Remove barriers to entry in the hardware space
2. Remove barriers to entry in the software and services space.
With the overall goal to grow the number of players in the Xbox ecosystem through multiple entry points and a range of connected services.
This strategy makes a lot of sense on paper, but is proving difficult for Microsoft to execute in the short term.
The aim is to scale Game Pass as a service to reach the entire gaming audience via multiple console offerings, but also beyond console via PC & Mobile (Cloud) etc.
It's also why Xbox has plans to extend Game Pass + xCloud to iOS, Windows and other devices (Smart TV's) in the future.
Its investment in studios and IP aims to increase the value prop of Game Pass, with multiple AAA titles available on the service day 1.
All for $15pm.
Game Pass has already grown to 15 million subscribers, but it's worth noting that the majority of these subs are also Xbox console players.
The goal of reaching the broader gaming audience beyond console will take some time to fully execute for a number of reasons:
On what âburn it all downâ really means, where it comes from, and why the predominant reactions to Sarah Bondâs original tweet from academics are willfully ignorant and reactionary. Thread.
Talk of âburning it all downâ is not new nor aimed at nihilism. It's a standard phrase in abolitionist scholarship, aimed at dismantling structures that at best treat decolonization as an intellectual debate, and at worst enact state-sanctioned death.
In academia, I, like Sarah Bond, take âburning it all downâ thus to mean addressing that white supremacy, casualization, and sexual violence are not aberrations, but business as usual in academia, such that a radical restructuring is required.
.@Eidolon (rip) published an editorial on âburning it all downâ in 2019. âBound to infuriate Boomers,â this kind of rhetoric is âa challenge to imagine how, if you had a blank slate, youâd go about solving big problems in creative, radical ways.â
At AIASCS 2018, @platanoclassics urged against defending the field, calling instead âfor this contemporary configuration of Classics to die, so that it might be born into a new life.â Merely waiting out the storm is "not only unethical but
Talk of âburning it all downâ is not new nor aimed at nihilism. It's a standard phrase in abolitionist scholarship, aimed at dismantling structures that at best treat decolonization as an intellectual debate, and at worst enact state-sanctioned death.
In academia, I, like Sarah Bond, take âburning it all downâ thus to mean addressing that white supremacy, casualization, and sexual violence are not aberrations, but business as usual in academia, such that a radical restructuring is required.
You can care about certain scholars, students, material culture, and texts within a field and still want that field to be dismantled and burned so that those elements can be truly saved & white supremacy can be smothered.
— Dr. Sarah Bond (@SarahEBond) January 23, 2021
.@Eidolon (rip) published an editorial on âburning it all downâ in 2019. âBound to infuriate Boomers,â this kind of rhetoric is âa challenge to imagine how, if you had a blank slate, youâd go about solving big problems in creative, radical ways.â
At AIASCS 2018, @platanoclassics urged against defending the field, calling instead âfor this contemporary configuration of Classics to die, so that it might be born into a new life.â Merely waiting out the storm is "not only unethical but