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366 days ago, a brave woman kicked off #metoo on Twitter.

It’s not who you think it is.

To this day, her tweet has 5 RTs and 5 likes.

Here’s the story of how #MeToo spread 👇


The New Mexico woman was not the first one to ever post this status.

But she was the first to transfer #metoo from the relatively private confines of Facebook (which saw 12M posts over 24h) to the *public* square of Twitter.

There, the cultural reboot could begin.


was the one to blow it up and begin to show the "true magnitude of the problem."

https://t.co/uTev7crohE


Over the next 3 days, the network generated 628,457 nodes (tweets + retweets).

But most of the sharing was carried out by a highly cohesive network of 57,074 accounts (77% female, 73% in US, 55% aged 18-34) which guaranteed a fast viral spread

Graph + segmentation: @AudienseCo


"It's an extremely dense network" says @abc3d (who made this viz with @PulsarPlatform + @Gephi).

"Almost every single tweet here has a retweet, which is super unusual for any Twitter dataset I've seen."

blue = tweets
yellow = retweets
1/ Let's start with something controversial: the music industry is inverting.


2/ In 1781, Mozart moved from Salzburg to Vienna, the cultural capital of Austria, to advance his music career.


3/ At this time, Mozart could not record music, which made it scarce.

If you wanted to hear him play, you had to listen in person. Fans had personal relationships with their favorite musicians.

4/ This changed when Thomas Edison invented the phonograph.

For the first time, music was infinitely replicable and could last forever. Since fans didn’t have to listen to music live, they could support their favorite musicians in new ways.

5/ Power and attention centralized.

Artists lacked the skills and capital required to distribute their music. They had to live in NY, LA, or Nashville, where they did favors for industry insiders and paid their dues.

Small groups of “expert” executives called the shots.
How to (still) get organic reach on social media

A thread 👇🏽

1. Understand and stay up-to-date with the social media algorithms

- Facebook:
https://t.co/P9Ngaep7aJ
- Instagram: https://t.co/TTGu6AgXGF
- Twitter: https://t.co/FniDeaH02U

Understanding how the algorithms work can help you maximize your organic reach

2. Fewer but better posts

- Bored Panda’s Facebook reach and referral traffic grew with each algorithm change
- We grew our Facebook reach by 3X by focusing on quality over

3. Curate user-generated content

We grew our Instagram following by 400% in a year (up to 40,000 now) using UGC. REI, Birchbox, and FedEx uses the same strategy on

4. Invest in groups

Vox has an active private Facebook Group for its semiweekly podcast. >18,000 members and >300 joined in the last 30 days. Together, the members have posted >100 posts in the last month.
Thread in progress that makes an excellent point: Far Left Progressives thought they had ALREADY WON. And I mean already won *permanently*.

After Obama won in 2008 there were numerous articles/books about the New Permanent Democratic


James Carville among others were crowing "The DemuhKRATS are gunna beah in POWAH faw FAWTY YEAHS!"

Obama easily beating Romney in 2012 only entrenched this notion.

Republican gains in the House in 2010/12/14, hey just minor setbacks, soon to be corrected!

The arrogant triumphalism on the part of the Progressives was insufferable in 2008 and by 2012 it was even worse.

Republicans had a dying party, I was told. Democratic Presidents & an activist judiciary would keep that GOP house in line until 'common sense' prevailed.

This is why 2 years later, Progressives are still throwing tantrums and refusing to accept what happened.

They truly believed what they were told, that it was all over and they had won.

You're watching people go through an existential crisis.

Control of the Executive branch and control of the Judicial branch were key essentials to enacting and then enforcing a large part of the Progressive agenda for America.

And they'd won, you see. The redneck bitter clingers out there couldn't stop the coming transformation.