How to (still) get organic reach on social media

A thread 👇🏽

1. Understand and stay up-to-date with the social media algorithms

- Facebook: https://t.co/P9Ngaep7aJ
- Instagram: https://t.co/TTGu6AgXGF
- Twitter: https://t.co/FniDeaH02U

Understanding how the algorithms work can help you maximize your organic reach
2. Fewer but better posts

- Bored Panda’s Facebook reach and referral traffic grew with each algorithm change
- We grew our Facebook reach by 3X by focusing on quality over quantity

https://t.co/UYhlIwizuv
3. Curate user-generated content

We grew our Instagram following by 400% in a year (up to 40,000 now) using UGC. REI, Birchbox, and FedEx uses the same strategy on Instagram.

https://t.co/e3k0hofdjz
4. Invest in groups

Vox has an active private Facebook Group for its semiweekly podcast. >18,000 members and >300 joined in the last 30 days. Together, the members have posted >100 posts in the last month.
5. Test new social media networks

Being on new platforms early gives your brand a first-mover advantage before the platforms become crowded with other brands. Coca-Cola launched a campaign on Musically in 2016, which generated more than 900,000 Musically videos and 134M views.
For more organic reach on social media 👇🏽
https://t.co/za4DPo3i9O

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APIs in general are so powerful.

Best 5 public APIs you can use to build your next project:

1. Number Verification API

A RESTful JSON API for national and international phone number validation.

🔗
https://t.co/fzBmCMFdIj


2. OpenAI API

ChatGPT is an outstanding tool. Build your own API applications with OpenAI API.

🔗 https://t.co/TVnTciMpML


3. Currency Data API

Currency Data API provides a simple REST API with real-time and historical exchange rates for 168 world currencies

🔗 https://t.co/TRj35IUUec


4. Weather API

Real-Time & historical world weather data API.

Retrieve instant, accurate weather information for
any location in the world in lightweight JSON format.

🔗 https://t.co/DCY8kXqVIK
The best morning routine?

Starts the night before.

9 evening habits that make all the difference:

1. Write down tomorrow's 3:3:3 plan

• 3 hours on your most important project
• 3 shorter tasks
• 3 maintenance activities

Defining a "productive day" is crucial.

Or else you'll never be at peace (even with excellent output).

Learn more


2. End the workday with a shutdown ritual

Create a short shutdown ritual (hat-tip to Cal Newport). Close your laptop, plug in the charger, spend 2 minutes tidying your desk. Then say, "shutdown."

Separating your life and work is key.

3. Journal 1 beautiful life moment

Delicious tacos, presentation you crushed, a moment of inner peace. Write it down.

Gratitude programs a mindset of abundance.

4. Lay out clothes

Get exercise clothes ready for tomorrow. Upon waking up, jump rope for 2 mins. It will activate your mind + body.

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