14 mental models that helped me build 10 startups and sell (a bunch of them) for millions.

1) Serviceable Obtainable Market (SOM)

Everyone focuses on the Total Addressable Market (TAM), which gives an unrealistic expectation of your market size.

Instead SOM gives you a more practical estimate.

2) Viral Coefficient

Is the number of new users an average customer generates and a strong indicator of how highly your users like your product.

The higher your viral coefficient, the cheaper your acquisition costs.

3) Beta Testing

The process of exposing your users to different versions of the product/ messaging to determine the most effective one.

All top companies do this on a regular basis.

4) Conversion Funnel

The different stages that a buyer goes through before making a purchase.

Understanding what stage they're in helps you strategize your marketing accordingly.

I scaled my last SaaS startup to $2M/yr in <18 months with 0 paid ads.

Steal the 6 step blueprint I used:

Many startups over-rely on paid advertising.

I can tell you 1st hand, this is risky.

• Platform policies change
• Costs increase overnight
• Your audience gets ad fatigue

Which is why, you should consider organic marketing…

Organic marketing attracts customers...

But in a different way.

Paid ads = lead generation
Organic marketing = lead nurturing

You nurture people from social media followers,

Into community leaders, brand ambassadors, and loyal customers.

These 6 steps will show you how:

1) Create consistently

Organic marketing starts with consistency.

• Post daily
• Test ideas

Do your best to provide content your audience finds valuable.

And make sure it feels native to each platform.

At this point, your focus is daily action, not performance.

2) Leverage analytics

Leverage analytics to see what’s working.

Recommended metrics to measure:

• Likes
• Shares
• Profile visits
• Followers/ subs

Here’s what each will tell you…