Asana is the tool we all know even if we don't use it ourselves. With that famous B2C CEO that decided to do SaaS next.

It's crossed $250,000,000 in ARR and is starting to march upmarket

Here are 5 Interesting Learnings from Asana at $250M ARR:

#1. Asana, like Slack, has self-service roots. But now, 40% of its customers are closed by the sales team, trending to 50%.

Asana is now planning to double the size of its sales team in 2020
#2. Asana has 115% NRR overall, but it's the segmentation that's interesting.

140% NRR for $50k+ customers
125% NRR for $5k-$50k customers
100% or so NRR for < $5k customers

Given it still skews 60% SMB, this is consistent with other market leaders like Zendesk, etc
#3. Asana is growing 55% at $250M+ in ARR, which is very impressive and top-tier. But its $50k+ accounts are growing >>100%+<<

We saw with Zendesk and Shopify the SMB growth keep pace with enterprise, and we saw with Slack enterprise be the engine of growth

Asana is in middle
#4. Its crossed 89,000 customers, so the average customer pays ~$2,800 a year. So the average ticket is still quite small.

Asana has the challenge many of you do. The Big Customers are growing fastest (100% YoY), but 40% of its revenue is still from accounts < $5k ACV.
#5. Revenue growth is >far< outpacing new customer growth. This is an important theme for almost all SaaS leaders except Slack.

Asana is growing 55% at $250m+ in ARR!! But new customer growth was ~10% YoY.

So again, lean way, way into your existing customers.
Some bonus learnings:

#6. Churn has returned to pre-Covid levels. So no more blaming Covid here.

#7. Asana added 130+ new features in 2020. How about you? Agile wins in very competitive spaces. Asana is in a very competitive space.
#8. It's late, but as Asana leans into $50k+ deals, it's adding more classic -- and necessary -- enterprise features. Enhanced admin controls & enterprise-wide security especially.

You just have to add admin-level controls if you want to go enterprise. So do it early.
A deeper dive here:

https://t.co/gN4YSINoX6

More from Trading

TradingView isn't just charts

It's much more powerful than you think

9 things TradingView can do, you'll wish you knew yesterday: 🧵

Collaborated with @niki_poojary

1/ Free Multi Timeframe Analysis

Step 1. Download Vivaldi Browser

Step 2. Login to trading view

Step 3. Open bank nifty chart in 4 separate windows

Step 4. Click on the first tab and shift + click by mouse on the last tab.

Step 5. Select "Tile all 4 tabs"


What happens is you get 4 charts joint on one screen.

Refer to the attached picture.

The best part about this is this is absolutely free to do.

Also, do note:

I do not have the paid version of trading view.


2/ Free Multiple Watchlists

Go through this informative thread where @sarosijghosh teaches you how to create multiple free watchlists in the free


3/ Free Segregation into different headers/sectors

You can create multiple sections sector-wise for free.

1. Long tap on any index/stock and click on "Add section above."
2. Secgregate the stocks/indices based on where they belong.

Kinda like how I did in the picture below.
We have shared a lot of threads exclusively on Subasish Pani in the past year.

As this year comes to an end, here are the 11 most powerful threads on Subasish Pani exclusively compiled for you all.

Collborated with @AdityaTodmal

1/ Important concepts from Power of Stocks - Subasish


2/ Important concepts with video links of Subasish


3/ The 5 EMA


4/ The Bollinger Band set-

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