BC TECH
Saved by @AnmolNarula11

For decades, Jeff Bezos shunned ads.

But now, Amazon’s ad business is huge: it’s on a $30B+ annual run rate (more than 2x the combined sales of Twitter, Snap and Pinterest).

Here’s how it happened 🧵

 1/ Amazon doesn’t break out its ad business separately in financial filings. However, most analyst believe ads make up the majority of its “Other” revenue segment.

This figure has exploded from $1B in 2015 to a current annual run rate of ~$32B.
2/ In 2009, Bezos said “ads are the price you pay for a crappy product”.

But the business is so lucrative that Amazon’s interface has been swamped with ads:

◻️ First 3-7 search results (left in red)
◻️ Most of the product page (right in blue)
3/ Prior to the rise of ads, Amazon set out to build the ultimate organic customer recommendations engine.

The approach was codified in a famed 2003 research paper: “Amazon Recommendations: Item-to-Item Collaborative Filtering.”
4/ In recent years, Amazon organic recommendations:

◻️"Customers who bought this also bought this"
◻️"Customers who viewed also viewed"

Have been replaced w/ ads:

◻️ "Sponsored products related to"
◻️ "Brands related to this category"
5/ One of the few organic recommendations that still display is the trusty-old "Frequently bought together" feature.

(Of course, increasing the goods in someone's basket is worthwhile for Amazon)
6/ The road to Amazon ads started in 2005.

While Bezos didn’t like ads, he tapped Paul Kotas (who worked w/ him at DE Shaw) to run experiments on AMZN's valuable digital real estate.

The 1st project was banner ads. But it directed users off the platform and the idea was canned.
7/ The real motivation to build an ad business was spurred on by another tech giant: Google.

Amazon was dependent on Google search slots to drive traffic. The company even created a “Google Reliance” metric to track this dependence…which could potentially be existential.
8/ Google, of course, occupies a lucrative part of the buying funnel. It sells ads at the point that someone shows intent for a purchase.

However, Amazon owns the last foot of the transaction funnel: the purchase.

And, today, 60%+ of product searches actually start on Amazon.
9/ Amazon’s transaction data is valuable for 3rd-party merchants, which have grown from 3% of Amazon sales (2000) to ~60% of its $300B+ retail sales (2021).

To stand out, sellers are wiling to pay for sponsored placements (just like brands buying grocery store shelf space)
10/ Amazon sells a number of ad products:

◻️ sponsored products (search)
◻️ sponsored brand
◻️ sponsored display ads
◻️ sponsored posts
◻️ sponsored videos

Ads have grown so much that -- in 2018 -- it passed MSFT to become the 3rd biggest digital advertiser after FB and GOOGL.
11/ While Amazon says that ads are *optional*, getting buried on page 5 of search results is bad for business.

The avg. cost per click (CPC) on Amazon Ads is climbing. And it's not uncommon for merchants (~5m on Amazon) to spend up to 50% of a product on listing fees and ads.
12/ The economics of running a 3rd-party merchant business is trending towards scale.

A number of companies are raising big money to "roll up" Amazon merchants:

◻️ Thrasio ($3.4B raised)
◻️ Perch ($909m)
◻️ Heyday($800m)
◻️ Razor Group ($560m)
◻️Elevate Brands ($373m)
13/ Is Ads already Amazon's most profitable business line?

Using Google's 68% margin for its core business as a comp, Benedict Evans writes:

"Given [Amazon Ads] margin structure and incremental cost base, it's highly likely to be generating similar absolute profits to AWS." 🤯
14/ If you enjoyed that, I write threads breaking down tech and business 1-2x a week.

Def follow @TrungTPhan to catch them in your feed.

Here's a one that might tickle your fancy: https://t.co/B3SWUCF2cd
15/ Also: check out my Saturday email for some laughs, insights and the easiest way to stay on top of my content.
https://t.co/jGZs8brnVR
16/ Sources

BI: https://t.co/jlQcktIFEi

The Information: https://t.co/fKOEJAFEwv

CNBC: https://t.co/HBtXX54cjP

Inc: https://t.co/BzHCfFTvHN

Marketplace Pulse: https://t.co/oDFsn3GVG3
17/ Based on the latest quarterly filings, Amazon's "Other" segment -- mostly ads -- is currently on a $32B annual run rate (+49% YoY).

That's more than 2x the combined sales of Twitter, Snap and Pinterest ($12B).
18/ Here ere is the article from @benedictevans https://t.co/Q9xeimUowL

More from Trung Phan 🇨🇦

Trung Phan \U0001f1e8\U0001f1e6
Trung Phan 🇨🇦...
@TrungTPhan
“I spend too much at Starbucks” is a legendary meme.

It's also not an accident: the coffee retailer -- worth $120B -- uses many psychological hacks in its store and menu designs to get you to drop more cash.

Here are 11 of them 🧵


1/ Starbucks is all about positioning

The chain has higher prices vs competitors. But that's the point.

People typically assign higher value/quality to higher prices. Known as "irrational value assessment", this makes Starbucks an everyday luxury that people will pay for.


2/ Premium brand = premium customer base

By setting its prices higher, Starbucks attracts clientele that are relatively price insensitive.

Starbucks frequently raises its prices with little negative effect to its bottom line.


3/ "More than coffee"

Former Starbucks CEO Howard Schultz created the premium feel by emphasizing experience:

◻️Positioned SBUX as a "third place" (b/t home, work)
◻️Brought bean grinding in-store (for aroma)
◻️Banned auto espresso machines (it took away from the barista craft)


4/ Lighting and visual cues

The Starbucks operations is about "flow", efficiently moving people around the store+ getting them to spend.

To form lines, it directs people to well-lit areas (usually the merchandise, which provides the added benefit of nudging products for sale).
BUSINESS MENTAL MODELS
\U0001d683\U0001d69b\U0001d69e\U0001d697\U0001d690 \U0001d67f\U0001d691\U0001d68a\U0001d697 \U0001f1e8\U0001f1e6
𝚃𝚛𝚞𝚗𝚐 𝙿𝚑𝚊𝚗 🇨🇦...
@TrungTPhan
1/ Amazon is famous for its writing culture:

• "Mock press releases / FAQs" for new product pitches
• "6-page memos" instead of Powerpoint

Two former Amazon execs wrote a book called "Working Backwards" detailing the philosophy.

Here are some insights 🧵


2/ The "Working Backwards" playbook

Instead of creating a product then finding customers, Amazon asks "What does the customer need?" and works toward the product.

✅Customer need --> Create product
❌Create product --> Find customer

3/ Write a mock press release

To determine if the customer need makes biz sense, employees write a press release:

• What problem is the new product solving
• Why it's better than existing options

To persuade a customer, the document has to be jargon-free and tell a story.


4/ Press release forces big thinking

You don't write a press release for an incremental improvements.

Creating a product worthy of a press release means really solving a customer problem and going after markets with large TAMs.

5/ Include an FAQ in press release

Addressing every potential customer question can help identify hurdles to getting something to market...and also uncover opportunities.
CULTURE
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Trung Phan \U0001f1e8\U0001f1e6
Trung Phan 🇨🇦...
@TrungTPhan
At 40, Jim Simons left a famed math career to launch the most successful hedge fund ever: Renaissance Tech.

Even though it only won 51% of trades, the fund made 66%/yr for 30yrs (Simons worth = $25B). It's a story of genius, but also of how hard it is to beat markets.

THREAD🧵


1/ The crown jewel of RenTech is The Medallion Fund (launched in 1988).

◻️ From 1988-2018, it posted a return of 66%/yr (39% after fees)
◻️$1 invested in 1988 is now worth $14m+
◻️ Cumulative profit = $100B+ even with an avg. fund size of only $4.5B


2/ Before creating what Bloomberg calls the “greatest money-making machine ever”, Simons was a legendary mathematician.


3/ While at Stony Brook, Simons started trading commodities (with money staked by former MIT classmates).

The side investing was good enough that Simons -- also going through a divorce -- decided to leave academia and launch his own money management firm in 1978: Monemetrics.

4/ At the time, there were 2 main investment approaches:

◻️ Fundamental (understanding and forecasting an asset based on key drivers)
◻️ Technical analysis (studying price charts)

Simons’ strategy was to place a “fundamental lens” on currencies (eg. supply and demand).
ALL
Trung Phan \U0001f1e8\U0001f1e6
Trung Phan 🇨🇦...
@TrungTPhan
Peter Thiel's 2014 Reddit AMA is full of nuggets 🧵

1/ His biggest investing mistake was *not* doubling down on Facebook


2/ Thoughts when he first met Elon


3/ Whether he has a "ban" on hiring MBAs


4/ Why he invested in SpaceX


5/ His reaction to the movie The Social Network
ALL
Trung Phan \U0001f1e8\U0001f1e6
Trung Phan 🇨🇦...
@TrungTPhan
The Wall Street Bets due diligence on Wendy’s is gold.

The catalysts are:
◻️ The release of a new summer salad
◻️ The @Wendys Twitter account, which has mastered “meta pragmatic roasting” (which is effective with younger people)
◻️ The fact it literally sells chicken tendies


OP:

Here’s a more fundamentals-driven analysis of Wendy’s

https://t.co/A2k19S9M7J


😂😂😂


Further Wendy’s analysis from @CliffordAsness !!
PUMP DUMP

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Neil S W Murray
Neil S W Murray
@neilswmurray
1) Looking back on my "career" with @TheNordicWeb over the last 5 years, in retrospect it's easy for me to join up the dots and make sense of the journey:

#cphftw #sthlmtech #helyes 🇩🇰🇫🇮🇮🇸🇳🇴🇸🇪

2)

- Join & start community initiatives to meet people
- Learn from these people about how special the Nordic tech scene is
- Share this with the world through The Nordic Web
- Realise the real value is in the data, particularly in building network
- Use network to raise a fund

3) In fact, it looks all very strategic, but the reality is anything but.

My lack of vision and goals during this 5 year period was _criminal_

Any movement from one step to the next was never pre-planned and was instinctive, or worse, accidental.

4) While I am embarrassed to think of my headless chicken self, there's also part of me that thinks that none of this would have turned out where it did if I had of been deliberate and strategic about this.

5) In fact, I think my genuine love for the Nordics and the ecosystem is the MAIN reason to explain how I raised my fund & managed to move from step to step.

My story is a good example of how passion can be more powerful than strategy in the early stage of an idea/company.
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Nicolas
Nicolas
@necolas
A brief analysis and comparison of the CSS for Twitter's PWA vs Twitter's legacy desktop website. The difference is dramatic and I'll touch on some reasons why.

Legacy site *downloads* ~630 KB CSS per theme and writing direction.

6,769 rules
9,252 selectors
16.7k declarations
3,370 unique declarations
44 media queries
36 unique colors
50 unique background colors
46 unique font sizes
39 unique z-indices

https://t.co/qyl4Bt1i5x


PWA *incrementally generates* ~30 KB CSS that handles all themes and writing directions.

735 rules
740 selectors
757 declarations
730 unique declarations
0 media queries
11 unique colors
32 unique background colors
15 unique font sizes
7 unique z-indices

https://t.co/w7oNG5KUkJ


The legacy site's CSS is what happens when hundreds of people directly write CSS over many years. Specificity wars, redundancy, a house of cards that can't be fixed. The result is extremely inefficient and error-prone styling that punishes users and developers.

The PWA's CSS is generated on-demand by a JS framework that manages styles and outputs "atomic CSS". The framework can enforce strict constraints and perform optimisations, which is why the CSS is so much smaller and safer. Style conflicts and unbounded CSS growth are avoided.
TECH
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foone
foone
@Foone
It is 2018 and this error message is a mistake from 1974.
This limitation, which is still found in the very latest Windows 10, dates back to BEFORE STAR WARS. This bug is as old as Watergate.


When this was developed, nothing had UPC codes yet because they'd just been invented.
Back when this mistake was made, There was only one Phone Company, because they hadn't been broken up yet. Ted Bundy was still on the loose. Babe Ruth's home run record was about to fall.

When this bug was developed, Wheel of Fortune hadn't yet aired. No one had seen Rocky Horror. Steven Spielberg was still a little-known directory of TV films and one box-office disappointment. SNL hadn't aired yet. The Edmund Fitzgerald was still hauling iron ore.

WHEN THIS STUPID MISFEATURE WAS INVENTED, THE GODFATHER PART II HAD JUST OPENED IN THEATERS.

So, why does this happen? So Unix (which was only 5 years old at this point) had the good idea of "everything is a file" which mean you could do things like write to sockets, pipes, the console, etc with the same commands and instructions.
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Shaan Puri
Shaan Puri
@ShaanVP
The ancient struggle was not having enough.

The modern struggle is having too much.

Too much news, too much sugar, too much of everything at your fingertips..There's only 1 way out.

Let's lay it out:

On one side, you have "Team Dopamine":
* 24/7 news cycle, full of clickbait headlines
* Social Media, friend's pics that disappear in 24 hours
* Endless varieties of sugar & porn

going up against your tiny, 3 pound brain running 20,000 yr old software

Even if you are a smart person who tries their best to stay healthy & happy... you are going up against Fox News, TikTok, PornHub, Robinhood, Instagram

These are weapons of mental destruction.

Thousands of our smartest engineers & data scientists work at these companies.

They run constant experiments. Fighting against each other for every moment of your attention. So you open THEIR app.

It's skinner's box, rats pushing buttons for rewards. But you're the lab rat.

So what do we do?

We have everything. More than any species, at any time period in history. It's wonderful...but also deadly.

Food injected with syrup sugar
Painkillers you can't live without
Video games where you can fly and kill
Porn better than any date you'll ever have
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Santiago
Santiago
@svpino
Here is a simple example of a machine learning model.

I put it together a long time ago, and it was very helpful! I sliced it apart a thousand times until things started to make sense.

It's TensorFlow and Keras.

If you are starting out, this may be a good puzzle to solve.


The goal of this model is to learn to multiply one-digit
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Paul M Domenick\U0001f43a
Paul M Domenick🐺...
@PaulMDomenick
10 Signs of Social Intelligence 🧠

1-Smile
2-Good posture
3-Strong eye contact
4-Fluid hand gestures
5-Let’s others talk more
6-Listens & relates
7-Comfortable Touching people
8-Walk with a swagger
9-Speaks at slower pace
10-Keeps calm under criticism

[ QUICK THREAD ]


1-Smile

How do you feel when you see someone that looks angry?

It’s a downer

No one will want to interact with you if you look pissed all of the time, it’s just negative energy

Plus, smiling is a sign of confidence and boosts others moods


2-Good posture

Don’t walk Into any social setting looking like the hunchback

It’s weak and makes you look low energy

Plus, you’re displaying low status with weak posture

Stand up straight with your chin up & chest out like a god

Walk like you’re proud of yourself


3- Strong eye contact

Ever shake someone’s hand & their eyes are either looking down or darting?

It’s weak & you probably won’t trust them

Or in conversation?

Eye contact while talking means you’re listening and paying *Attention*

Strong eye contact displays confidence


4-Fluid hand gestures

Use your hands to talk & express your points

Don’t stand there like a robot

Using the hands can make what you’re talking about exciting

It can also be used to emphasize

Exciting = positive emotion

Remember, making people FEEL is what’s important
LIFE
V\u0936\u0941\u0926\u094d\u0927\u093f
Vशुद्धि...
@V_Shuddhi
क्या आप जानते हैं कि क्या है, पितृ पक्ष में कौवे को खाना देने के पीछे का वैज्ञानिक कारण!

श्राद्ध पक्ष में कौओं का बड़ा ही महत्व है। कहते है कौआ यम का प्रतीक है, यदि आपके हाथों दिया गया भोजन ग्रहण कर ले, तो ऐसा माना जाता है कि पितरों की कृपा आपके ऊपर है और वे आपसे ख़ुश है।


कुछ लोग कहते हैं की व्यक्ति मरकर सबसे पहले कौवे के रूप में जन्म लेता है और उसे खाना खिलाने से वह भोजन पितरों को मिलता है

शायद हम सबने अपने घर के किसी बड़े बुज़ुर्ग, किसी पंडित या ज्योतिषाचार्य से ये सुना होगा। वे अनगिनत किस्से सुनाएंगे, कहेंगे बड़े बुज़ुर्ग कह गए इसीलिए ऐसा करना

शायद ही हमें कोई इसके पीछे का वैज्ञानिक कारण बता सके।

हमारे ऋषि मुनि और पौराणिक काल में रहने वाले लोग मुर्ख नहीं थे! कभी सोचियेगा कौवों को पितृ पक्ष में खिलाई खीर हमारे पूर्वजों तक कैसे पहुंचेगी?

हमारे ऋषि मुनि विद्वान थे, वे जो बात करते या कहते थे उसके पीछे कोई न कोई वैज्ञानिक कारण छुपा होता था।

एक बहुत रोचक तथ्य है पितृ पक्ष, भादो( भाद्रपद) प्रकृति और काक के बीच।

एक बात जो कह सकते कि हम सब ने स्वतः उग आये पीपल या बरगद का पेड़/ पौधा किसी न किसी दीवार, पुरानी

इमारत, पर्वत या अट्टालिकाओं पर ज़रूर देखा होगा। देखा है न?

ज़रा सोचिये पीपल या बरगद की बीज कैसे पहुंचे होंगे वहाँ तक? इनके बीज इतने हल्के भी नहीं होते के हवा उन्हें उड़ाके ले जा सके।
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Anu Satheesh
Anu Satheesh
@AnuSatheesh5
Sri Mridanga Saileswari Temple Muzhakkunnu, Kannur KERALA

The temple is established by Parasurama and it is one among 108 Durga temples.
Devi will answer all the prayers of her devotees who pray to her with utmost devotion lighting the ghee deepam.


It is the family diety of Kerala Varma Pazhassi Raja.
Devi is present in three forms Kali, Saraswati and Lakshmi.

Legend...👇
Once a Mridungam ( musical instrument) shaped rock fell from heaven here.
@SriramKannan77


Devi originated in the form of Mridangam and Parasurama captivated the essence of Devi into a Vigraham. Vigraham is made of Panchaloham.
Kathakali, an art form of Kerala originated here.


Temple Vigraham was stolen 3-4 times, but because of power of Devi all the attempts were failure. Police records says that Whenever the thieves try to steal, they lose their senses, and they will be in a confused state. So they will abandon the idol.
🕉
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Gareth Harney
Gareth Harney
@OptimoPrincipi
1) The Temple of the Divine Claudius was a vast temple complex on Rome's Caelian Hill, overlooking the valley that would later be occupied by the Colosseum. Though almost nothing now remains of the structure, its scale and grandeur once rivalled anything in the city.. #LostRome


2) The 'Claudium' was intended as a sacred complex to revere Claudius and the imperial cult. Construction began soon after the death and deification of the emperor in 54 AD, initiated by his widow Agrippina who was likely responsible for his supposed death by poisoning. #LostRome


3) The sprawling temple complex sat on a gigantic podium that spread across the Caelian Hill, measuring 180 x 200 metres; with towering retaining walls of travertine that raised the structure 20 metres above the valley below. #LostRome


4) The elevated sacred area was likely entered by steps facing the temple on the west side. The temple itself had a projecting hexastyle porch and was surrounded by gardens and a grand portico, probably the 'porticus Claudia' mentioned in Martial's 'On the Spectacles'. #LostRome


5) Statues of both Agrippina and Claudius’ ill-fated young son Britannicus, sculpted in sumptuous dark Egyptian greywacke, were discovered among the ruins on the Caelian Hill in 1651 – and had almost certainly been displayed in the temple precinct. #LostRome
HISTORY
KENYAN\U0001f1f0\U0001f1ea HISTORY\U0001f1f0\U0001f1ea
KENYAN🇰🇪 HISTORY🇰🇪...
@historykenya101
Have you ever wondered why the sons and daughters of the colonial chiefs and guards who were collaborators live a good life while those of the MAU MAU fighters live in abject poverty?

***THREAD***


It should be known that the colonialists reached a point that they knew they had 2 leave Kenya since they couldn't handle the Mau Mau war & the world was moving toward accepting independent Africa.However,the colonialists devised an evil scheme that still eats Kenya upto this day

Under this scheme, the colonial state came up with a plan that saw the first crop of chiefly “big men” being empowered financially to take their children to schools and eventually have those children go to England for further studies...

...and eventually providing a ready-made socio-economic & political class whom state power could be entrusted in the post-colonial era.This explains why their children & grandchildren still hold majority of important positions in govt or in the private sector supported by state.

This also explains why children and grandchildren of these homeguards are always given preferential treatment when it comes to government appointments. Wewe na masomo yako you are always asking why you can never get a job in government...yet you're qualified..now you know.
HISTORY