🙋🏾‍♀️ In 2011, I was hired into my first junior role in tech @Groupon

👩🏾‍💻 By 2020, I was headhunted into a VP role in a global tech company @Brandwatch

🤖 I achieved this progression in less than a decade, without ANY coding skills

🔮 How did I do it?

*a thread*

🤓 I established a track record of results.

💪🏾 No magic formula can replace hard work: do your job well & hit all the targets you are set.

😬 When you're struggling, ask for help so you can stay on track to get results, or collaboratively adjust targets.
🎨 I stayed creative.

🧙🏿‍♀️ When challenges arose I was bold enough to try new solutions. Not everything worked, but constantly trying produced valuable innovations.

🧠 I was proactive in finding new, better ways to get the job done.
🤩 I was a self-promoter. I recorded my achievements & ensured they were mentioned in any performance / compensation reviews.

😎 I put myself forward for any opportunities to gain recognition e.g. speaking opportunities or awards.

👀I actively worked on gaining visibility.
🙂 I was myself. Some say you need to be ruthless to succeed. I don't buy it. I'm a nice person so I'm nice at work, too.

❤️ I didn't fake it. I always acted on my values, and spoke up when something didn't feel right. I showed integrity.

🤗 I was a team player. To everyone.
👊🏾 I toughened up & thickened my skin. Mostly to absorb constructive feedback better.

🗣 I learned how to ask for feedback that showed me my blind spots & flaws so I could work more effectively.

👂🏽 I learned how to listen without defending myself, and simply absorb & learn.
🚀 I took risks. When a career opportunity arose that better served my purpose: I jumped at it.

🍂 I embraced change AND I embraced failure.

😒 Things don't always go to plan, I accept that, I expect that.

💪🏾 Every step in the journey made me wiser & more resilient.
🤠 I followed my gut & learned to filter out naysayers & those who didn't get me.

✊🏾 @hustlecrewlive wouldn't exist if I listened to super smart, experienced tech pros who told me it wouldn't work. We're on track for 7 fig ARR. And it's my side hustle.

🤓 I did things MY WAY.
🤗 I built a support network who understood my ambitions & eccentricities.

🌈I embraced my differences & uniqueness & leaned *heavily* into these.

❤️ I surrounded myself with people who bigged up these parts of me.

🙋🏾‍♀️ In doing so, I built my self-belief & self-confidence.
📚 I never stopped learning & challenging myself.

🧐 I surrounded myself with people smarter, more ambitious & driven than me.

🤯 I expanded my knowledge thru podcasts, articles, videos, books.

🧠 I built a network of mentors I've never met but whose content I've absorbed.
📈 An economist by training, I accepted the sacrifices required to succeed.

😕 I accepted missing out on fun stuff when in-between jobs or starting @hustlecrewlive.

🛍 I accepted times I could only afford essentials.

😥 I accepted declining mental & physical health, too.
✍️ Finally, I mastered the art of story-telling.

🗺 I never had a plan for my career progression, although I always so desperately wanted one.

🚶🏽‍♀️ I just keep putting one foot forward, then at specific milestones, craft a compelling narrative looking backwards.

💫 Good luck.

More from Tech

The entire discussion around Facebook’s disclosures of what happened in 2016 is very frustrating. No exec stopped any investigations, but there were a lot of heated discussions about what to publish and when.


In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.

In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didn’t have any advertising content or the big IRA cluster, but we did know about the GRU model.

This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I can’t speak to whether she was in the loop with my higher-ups.

In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.

You May Also Like