NEW INTERVIEW: Former Chairman of Sony Entertainment on Nintendo's Everlasting Intellectual Property

'Mario is probably impervious to extinction'

$NTDOY

https://t.co/MI0mMmSDsf

Nintendo has 100 years of experience in gaming.

'They are the masters in this field'
'As a platform holder, our job is to create a wider audience, continually.'
'I think Nintendo really understands the game design maxims for a handheld platform and then how to leverage their very powerful IP vault in that medium.'
It seems Fortnite and Roblox is additive to the industry and not exactly zero-sum vs AAA games?
Parallels between gaming and film IP

'because gaming is so tied to technology (which) has to keep moving forward in order to bring more immersive experiences, previous generation games are not compatible with the new technology'
'If you talk about the IP power of gaming, it’s true, but it has these breaks in the cycle, where entire franchises can disappear, because you can’t access them anymore''
The faster technology moves, the greater the challenge in sustaining the value of the IP

'Given their history, I think it would be very difficult for Nintendo to do a bad iteration of Mario'

More from Tech

I think about this a lot, both in IT and civil infrastructure. It looks so trivial to “fix” from the outside. In fact, it is incredibly draining to do the entirely crushing work of real policy changes internally. It’s harder than drafting a blank page of how the world should be.


I’m at a sort of career crisis point. In my job before, three people could contain the entire complexity of a nation-wide company’s IT infrastructure in their head.

Once you move above that mark, it becomes exponentially, far and away beyond anything I dreamed, more difficult.

And I look at candidates and know-everything’s who think it’s all so easy. Or, people who think we could burn it down with no losses and start over.

God I wish I lived in that world of triviality. In moments, I find myself regretting leaving that place of self-directed autonomy.

For ten years I knew I could build something and see results that same day. Now I’m adjusting to building something in my mind in one day, and it taking a year to do the due-diligence and edge cases and documentation and familiarization and roll-out.

That’s the hard work. It’s not technical. It’s not becoming a rockstar to peers.
These people look at me and just see another self-important idiot in Security who thinks they understand the system others live. Who thinks “bad” designs were made for no reason.
Who wasn’t there.

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