Total Revenue: ($3650.59 from 19 customers) Nov 1, 2015 - Apr 30, 2018
Just watched this 47-min presentation given by @adamwathan at @MicroConf in 2018 titled 'Nailing Your First Launch'. It was recommended by @RandallKanna
Adam shared a step-by-step guide for launching successful info products from idea to launch.
Thread 👇👇
Total Revenue: ($3650.59 from 19 customers) Nov 1, 2015 - Apr 30, 2018
Launched: May 2016
1st Day: $28,299
1st 3 days: $61,392
After 2 weeks he quit his job to focus on info products
Early Access: November 2016
1st Day: $82,919
1st 3 Days: $115,676
Sales from May 2016 - April 2018
Book $179,147
TDD Course $468,536
Total $647,683
There is a finish line
Doesn't take much time
Unlike SaaS, it puts money in the bank quickly
Selling subscription software is hard, courses are easy
-Building an audience
It's really important that people trust you
Having a large audience can make up for any other deficiency in your marketing strategy
How? Be helpful on the internet through blog posts, screencasts, etc.
Help people where they already are - @wesbos
September 2016, 436 followers
Started sharing design tips
In 1.5 years he reached 20.3K followers (now at 91.1K)
-Picking the right idea
Step 1: Have an idea
What are you already putting out there that people seem excited about?
Step 2: Test your idea
Put up a landing page, build an email list.
That's a good way to start but that won't work if you don't have an audience.
So Tweet about it. If it works, create a blog post.
Plan small
Books are easier to work on
Courses are easier to sell at a higher price
-Putting up a landing page
Put some incentive so people are willing to give you their email address
Show some social proof
Outline what you are going to do
Another sign-up form, Another social proof, Who am I (credibility).
**Advantages:**
The best form of product validation
Motivation to finish
You'll make money
**Disadvantages**:
Stressful feels like debt
Multiple tiers are tricky
Can't change the scope
Step 1: Tell your audience
Step 2: Share progress (keep them updated)
Step 3: Repurpose content (tweak a chapter from the book & turn it into a blog)
-Getting it finished
Strategy 1: Make promises (Accountability)
Strategy 3: Reduce scope
-Figuring out pricing
**Topic 1: Tiered pricing**
Single tier pricing:
Can be fine if you charge enough
Often necessary if pre-selling
In general, prefer multiple tiers.
2-tier pricing:
Usually price anchoring strategy
Works well with video courses
3-tier pricing:
Great for books if you can come up with additional content
Discount enough to be appealing, at least 30%
Stepped discounts, lower discount on cheaper tiers, and better discount on higher tiers
Reverse engineer non-discounted price from your planned discounted price, it'll help you charge more
*Step 1: Build the sales page*
Still include an email sign up that sends preview content for new traffic (preview lessons)
Testimonials and social proof
Sort tiers from the highest price to lower price, use visuals to communicate the value of higher tiers
More from Startups
I shipped all these apps in 2020. Most of them generated $0.
🎬 https://t.co/JAhXqsuu6h $0
🌍 https://t.co/BrNUAhfiIT $0
💡 https://t.co/ZWcLfOH4aI $0
🐞 https://t.co/aghOxYEcPI $1.99
👍 https://t.co/2JhJLe27pW $3,025 in 10 days.
But that's ok, just keep shipping! My stories👇
🎬 https://t.co/wuiBp1XsYD is the first thing I created. It's a community for indie makers. The different thing is we post updates in videos. I created it for fun as I think the world doesn't need one more text-based forum, so I make a video one. No monetization plan so far.
🌍 https://t.co/fiwjgCWho5 is a social app. The idea is from Linktree, an app to share your social links. I thought it would be cool to add more visuals to it, and meanwhile we can explore others around. I also have no monetization plan for it. Make it for fun too.
💡 https://t.co/fZfL45uvVX is a platform to connect influencers with their fans. People says it's like @superpeer. But the only difference is it's all sync. Influencers don't need to commit their time to fixed slot. Fans pay to ask questions, influencers can answer at anytime.
Continuing Influenswer... I think the product has its potential. But for now maybe I didn't find the right niche to serve. Will re-evaluate it in future.
🎬 https://t.co/JAhXqsuu6h $0
🌍 https://t.co/BrNUAhfiIT $0
💡 https://t.co/ZWcLfOH4aI $0
🐞 https://t.co/aghOxYEcPI $1.99
👍 https://t.co/2JhJLe27pW $3,025 in 10 days.
But that's ok, just keep shipping! My stories👇
🎬 https://t.co/wuiBp1XsYD is the first thing I created. It's a community for indie makers. The different thing is we post updates in videos. I created it for fun as I think the world doesn't need one more text-based forum, so I make a video one. No monetization plan so far.
🌍 https://t.co/fiwjgCWho5 is a social app. The idea is from Linktree, an app to share your social links. I thought it would be cool to add more visuals to it, and meanwhile we can explore others around. I also have no monetization plan for it. Make it for fun too.
💡 https://t.co/fZfL45uvVX is a platform to connect influencers with their fans. People says it's like @superpeer. But the only difference is it's all sync. Influencers don't need to commit their time to fixed slot. Fans pay to ask questions, influencers can answer at anytime.
Continuing Influenswer... I think the product has its potential. But for now maybe I didn't find the right niche to serve. Will re-evaluate it in future.
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@franciscodeasis https://t.co/OuQaBRFPu7
Unfortunately the "This work includes the identification of viral sequences in bat samples, and has resulted in the isolation of three bat SARS-related coronaviruses that are now used as reagents to test therapeutics and vaccines." were BEFORE the
chimeric infectious clone grants were there.https://t.co/DAArwFkz6v is in 2017, Rs4231.
https://t.co/UgXygDjYbW is in 2016, RsSHC014 and RsWIV16.
https://t.co/krO69CsJ94 is in 2013, RsWIV1. notice that this is before the beginning of the project
starting in 2016. Also remember that they told about only 3 isolates/live viruses. RsSHC014 is a live infectious clone that is just as alive as those other "Isolates".
P.D. somehow is able to use funds that he have yet recieved yet, and send results and sequences from late 2019 back in time into 2015,2013 and 2016!
https://t.co/4wC7k1Lh54 Ref 3: Why ALL your pangolin samples were PCR negative? to avoid deep sequencing and accidentally reveal Paguma Larvata and Oryctolagus Cuniculus?
Unfortunately the "This work includes the identification of viral sequences in bat samples, and has resulted in the isolation of three bat SARS-related coronaviruses that are now used as reagents to test therapeutics and vaccines." were BEFORE the
chimeric infectious clone grants were there.https://t.co/DAArwFkz6v is in 2017, Rs4231.
https://t.co/UgXygDjYbW is in 2016, RsSHC014 and RsWIV16.
https://t.co/krO69CsJ94 is in 2013, RsWIV1. notice that this is before the beginning of the project
starting in 2016. Also remember that they told about only 3 isolates/live viruses. RsSHC014 is a live infectious clone that is just as alive as those other "Isolates".
P.D. somehow is able to use funds that he have yet recieved yet, and send results and sequences from late 2019 back in time into 2015,2013 and 2016!
https://t.co/4wC7k1Lh54 Ref 3: Why ALL your pangolin samples were PCR negative? to avoid deep sequencing and accidentally reveal Paguma Larvata and Oryctolagus Cuniculus?
