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GREG ISENBERG
@gregisenberg 5 years, 7 months ago 1091 views

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I interviewed 5 billionaires this week

I asked them to share their lessons learned on startups, life and entrepreneurship:

Here's what they told me:

A startup idea isn't "one" idea

It's a 10000 ideas, 100,000 decisions and 1,000,000 headaches

You will lose some friends. Kiss most of your high school friends goodbye

Certainties of life:

- Death
- Taxes
- Losing friends

A sign of wealth:

No longer needing an alarm clock to wake up

When in doubt, please don't send that angry email response

Wait 24h. Go for a walk

Angriness makes you drunk. Send emails sobers

Career advice:

Quit your job if it makes you exhausted (if you can)

Be grateful for your job if it fills you up with energy

Likable people win

People sense those good vibes. It does wonders for your startup, career or life

You will doubt yourself a million times

It's only natural

Constantly cut your losses

Harmful in the short term, lucrative in the long run

A sign of wealth: no envy, no fear

You can't build great products without being "at one" with the niche you're building it for

It's almost impossible

Deeply understand your niche or expect disappointments

Enjoy the process

Building a startup should never feel like a grind

Building a startup is a privilege

A satisfying life doesn't require much

Wonderful health, enjoyable work & a caring family & friends.

Success is inevitable.

Follow me on Twitter @gregisenberg to learn more about startups, internet communities or niches

It's free to follow 😝

More from GREG ISENBERG

GREG ISENBERG
@gregisenberg

Marketing isn’t a scam

Marketing makes change happen. Marketing makes your creations known

I'll share some tactics & frameworks I use

How to get lucky in marketing in 2021:

How marketing has evolved:

Marketing used to be a contest for attention

But now, marketing is a contest for CONNECTION

Whoever owns the connection, wins

Turn your product into a social statement

Products that make you feel good or defend you from being cancelled, spread fast

Ex: Make clothes out of recycled plastic

Point: People want a chance to show they stand for something

Are you working with creators?

Some of the world’s biggest brands were catapulted in the 1960s via TV

Brands bought TV ads. Captured attention

Working with creators is like buying TV ads in the 1960s

Point: Co-building with the right creators is like fishing with dynamite

Avoid ads. Build media companies

Prediction: every public company will own a media arm

It’s a magical shortcut to building true fans

Ads just don’t hit the same way

GREG ISENBERG
@gregisenberg

Life is crazy. Today is a good day to stop and reflect

10 simple questions that CHANGED my life

(startup life, personal life)

Here they are:

Q: Can you really control that?

Smart people know what they can and cannot control

If you're living in the past, you're nostalgic
If you're living in the future, you're anxious
If you're living in the present, you're at peace

Q: Did you start today with a victory?

Starting every day with a victory sets you up to win

I don't care what it is:

- Make your bed
- Make a wonderful coffee
- Hug your wife or children

No such thing as a small win. It's a win!

You'll win more, if you start winning early

Q: What are you optimizing for?

#MFSA
1. Money
2. Freedom
3. Stability
4. Ability

The world rewards those who are focused

Perfectly prioritize

Are you being optimistic?

Guaranteed: more luck when you're optimistic

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GREG ISENBERG
@gregisenberg

10 reasons why I think now is the greatest time to launch a startup

You should probably consider starting something

Just listen to this:

You can start with the community

I’ve identified ~8000 communities that could be unbundled from Reddit

- They are thriving
- They could make you ~$1m/year of revenue
- You often need $400 max to build MVP to tap that untapped value
- It's fun

Sounds like a dream job to me

People in Silicon Valley don’t have an edge on you

SF held the monopoly on startups for decades. Now, being in SF doesn’t matter for 99% of businesses

Don’t let anyone tell you otherwise

The world is flat and is staying flat

Hell yeah. That feels good to say

You have 10x the amount of funding sources

You used to have to rely on VCs. Not anymore

To name a few:

- Fund via your community
- Fund via NFTs
- Fund via pre-sales
- Fund via tokens
- Fund via accelerators all over the world
- Etc

All of a sudden, you have 10x the options

Niche businesses can be worth billions

People used to laugh at niche. Why “go small” when you could “go big”?

The way to go big right now IS to go small

Large tech companies can’t be everything to everyone

GREG ISENBERG
@gregisenberg

I built communities that created 83m new customers in 2020 with this marketing framework

I'm curious your thoughts

A startup marketing manifesto:

Connect the disconnected

1. Find people who want to pursue a goal (ex: new immigrants in the US, learn tennis etc)
2. Accelerate them

This will do more for your business than you can imagine

Customers need to feel lucky. Like the chosen ones

Lucky to be a part of the community. Lucky to buy the product. Lucky to be a part of your story

If you nail the “luckiness” feeling, you can drive your marketing costs to zero

How to jumpstart & structure community:

- Masterclass for X
- Clubhouse for X
- Q&A platforms
- Small virtual events
- Gaming events
- Text your community’s leader
- etc.

Have a design aesthetic. Own it

Make sure your niche is in love with it

Daring design aesthetics pay dividends

GREG ISENBERG
@gregisenberg

When I was 17, I was in a school shooting. It was traumatic

I'm convinced that overcoming fear is the secret to winning at startups, business and life:

Here's some tips and lessons on overcoming FEAR:

The greatest productivity tip of all time:

It isn't to drink coffee or get 8 hours of sleep or use Notion

It is conquering your fears. Period.

Life is too short for fears

"Adjusted for the subjective increase in how fast time passes, life is half over by 23 or 24. Don't waste time."
h/t @samaltman

Time is ticking

Beat your "amygdala"

Amygdala = the part of your brain that registers all your fear

When you have an experience that creates fear, it gets "coded" into your brain

For the rest of your life, your amygdala, is tainted with your past experience

Arm wrestle your amygdala and win

Rejection sucks. But it's one of the most useful ways to refine your craft

Mindset shift: use fear to learn & motivate, not run away & demotivate

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Growth Tactics
@GrowthTactics

THREAD: How to grow your startup through referrals, and word of mouth.

(Actionable tactics from working with 400+ startups)

Here's the truth: Your startup most likely won't make a video and go viral like Dollar Shave Club.

So instead of trying to "go viral," focus on acquiring customers through fans who already love your product.

There are 3 ways to grow through your current customers:

1. Product-led growth: Your product is built for sharing.

2. Word of mouth: Users proactively recommend your product to friends.

3. Referrals: You create an incentivized reward program.

Let's dive into each 👇

Product-led growth.

It's powerful: You don't have to artificially incentivize users to refer—you simply empower them & get out of their way.

E.g. To pay someone with PayPal, the payment recipient needs to first join PayPal—they're incentivized to sign up to receive their cash.

Product-led growth is possible when ppl use your app to:

• Transact or collaborate w/ others (PayPal, Dropbox, Zoom, Slack). These products are only effective when others use them with you.

• Create content intended to be shared w/ others (Twitter, Instagram, YouTube, Cameo)

Flo Crivello
@Altimor

1/ I'm insanely excited to announce what I've been working on for the last year:

Teamflow, a virtual office that makes you feel like a team again. Coming out of stealth and announcing our $3.9M seed round today 🎉🎉🎉

2/ @getTeamflow lets you see your video in an office where your team can hang out.

You can move yourself around, and only hear and see people around you.

So when you want to chat with someone, you can just drag yourself over and say hi — no more juggling with Zoom links

3/ You can also open apps in the space, like Figma, Trello or Google Docs.

Everybody can see and use them together — so you can meet around your sprint board in the morning for standup.

4/ You can customize and furnish meeting rooms, which persist — so you can create:
- one room for a project launch, with tasks, metrics dashboard…
- one room for each 1:1 with your meeting notes
- one game room with a bunch of online games
[- one room to bring them all…]

5/ I actually had this idea when my team at Uber had to go remote, and I felt both camaraderie and productivity fall off a cliff.

We had an outage one day. Not my 1st, but remote made this one especially painful — jumping from Zoom to Zoom to coordinate ops, marketing, eng…

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JK MOLINA
@OneJKMolina

How I created a six figure business by only writing tweets in a third world country.

A thread on how a razor and $50 changed my life:

I'm by no means special, I'm actually stubborn as fuck.

English isn't my first language.

For months I just lurked Twitter not doing anything.

It was not until an opportunity literally fell in my lap that I decided to take it.

But here's how I did it (and how you can too):

The funniest part of the story is how I did literally nothing for months on Twitter.

Just write, write, write.

Meanwhile, I saw everyone winning.

"I made $100k last year!"

"I made $50k last month!"

"This tweet made me $1,000!"

I started asking questions:

"How the fuck do you make $50k in a month?"

"Clients? How do you get your first client?"

"What would my clients even pay for?"

Then I kinda put it aside and kept writing tweets.

100 followers, then 1k, then 2k then 10k and it all went pretty well

One problem tho:

I loved it.

I really did. Writing is so fucking dope to me.

But I haven't make a single cent from it.

Zero.

"Follow your passion" seemed like bullshit, until it hit me:

Sohaib Albadawee
@albadawee

Sohaib 17 weeks ago:

• Ugly profile
• 31 followers
• Almost no traction

Sohaib now:

• 25,000+ followers
• Going viral on the usual
• +250 followers every day

Here are 7 simple things that helped me build a 25K+ audience:

👋 Join +4,143 others in Growth Tribe Newsletter

Every Saturday, you will get free tips/resources that will help you grow and monetize your one-person

Elizabeth Yin
@dunkhippo33

Today's thread is on the affiliate business model. Many years ago, I used to be an affiliate marketer. If there is any way to get schooled in marketing, becoming an affiliate marketer is probably the best way.

What is affiliate marketing and why should you care?

Read on >>

1) Affiliate marketing is selling products or generating leads on behalf of other companies and getting paid a commission for those products.

2) Some notable examples you've seen before:

NerdWallet - you read their articles on best credit cards. You click on a link to one of those cards. You fill out an application. They get paid for delivering that lead to the cc company.

3) In https://t.co/kSfWS69ybp - same thing. Any of their financial products -- you fill out an application, and https://t.co/mCrBT43mOj gets paid for that.

But the affiliate revenue model applies beyond financial services products.

4) Wirecutter -- you see a neat product they review or talk about. You click through and buy.

Wirecutter gets a cut of that transaction.

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लखोबा लोखंडे...
@LakhobaLokhande

Secrets of Ganapati (Author - Keshav Sitaram Thackeray)

This article is taken from Keshav Sitaram Thackeray's book 'Dharmachi Devale and Devalcha Dharma'. In it, Bal Thackeray's father is claiming how the Hindu deity of Ganesha is imaginary.
(1/20)

Buddha is Ashtavinayak and "Ganapati Bappa Morya" is "Chandragupta Morya".

In the era of democracy, the head of state is the President. But in ancient India, there was a Gana culture in the monarchy and the head of that Gana was called Ganapati
(2/20)

In ancient India, a prince named Siddharth Gautam was born in royalty. He later became the king of Shakya Gana in this Gana culture. In time, Siddhartha attained enlightenment.

Let us now understand the difference between a real Ganapati and an imaginary Ganapati.
(3/20)

Some clever Brahmin manuvadis made the real Ganapati the imaginary Ganapati.

Buddha was the king of the Shakya Gana, so people called him Ganaraja. He founded Buddhism and became the head of the Shakyas. As the head of Gana, people used to call Buddha as Ganapati.
(4/20)

But the Brahmins Brahmanized Ganapati and created a false Ganapati. When Buddha used to give the message of Dharma to the people, two words would come out of his message. Chitta and Malla.

Chitta is the body.
Malla means waste
(5/20)

Pegasus of Dharma
@HarduttSuhas

The BATTLE OF PAVAN KHIND (13 July 1660)

300 MARATHAS against 10000+ ADIL SHAHI TROOPS

A Sparta style last man stand at a mountain pass which ensured Shivaji Maharaj's safety.

Valour, loyalty and sacrifice!

Baji Prabhu Deshpande was one of the most able lieutenants of Shivaji. He sacrificed his life defending Shivaji in a heroic last stand known as the "Battle of Pavan Khind" in which his force was hugely outnumbered.(1)

In this battle he became a martyr, but managed to halt the enemy forces for several hours, which secured Shivaji’s safety and victory on another front. Without this heroic last stand Shivaji’s glorious career may have been cut short.(2)

Baji Prabhu was senior to Shivaji. In the beginning he opposed Shivaji being from a rival Maratha clan, but realised that Shivaji stood for national resurgence. Henceforth he became a friend and loyal supporter of Shivaji.(3)

In 1660, Shivaji was trapped in the fort of Panhala, under siege and vastly outnumbered by an Adilshahi army led by general Siddhi Jauhar.(4)

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Aditya Todmal
@AdityaTodmal

Boss is always Boss @Mitesh_Engr

Mitesh Sir's FUTURES BREAKOUT TRADES 101:

• How to pick stocks at right time?
• What to look for?
• Importance of BO post consolidation
• How to manage SL
• How to get huge profits
• Multiple Examples

In collaboration with @niki_poojary

Importance of Trading only BO or BD stocks by @Mitesh_Engr Sir: 👇

•Two questions to always ask:

~Why stock is going up/down and when?
~ Who is behind big up/down and when?

• Trade only stocks with Momentum
• Instant results
• Small SL or huge profits

Sir's take on how to Trade: 👇

• Observe fight between buyer & seller
• Position will be created within first 3 hours
• Operators will win
• Just find BO or BD
• Look for huge volume support
• Give company to operators
• ATP importance explained

How to take trade in Breakout/Breakdown stocks by @Mitesh_Engr Sir: 👇

• Check Support & Resistance
• Wait for 2-3 months consolidation
• Surge in volumes
• Trade on 3 min charts
• Small SL
• Keep trailing
• Always pyramid in profit

When and Why to Pyramid? By @Mitesh_Engr Sir

• Adding to winning positions
• Signals of continued strength
• Potentially large profits
• An Example of pyramiding in one of his trades

Shalini Singh Sengar
@Maverickmusafir

Post Independence, Army wanted to select the most experienced Indian commander as Army chief. But Nehru without consulting anyone appointed Gen Rob Lockhart, a senior British Army officer as the Commander-in-Chief (C-in-C) of the Indian Army.

Most people were shocked to know that Nehru selected a British Man after fighting for independence for over 200 years! Major Gen A A ‘Jick’ Rudra of the Indian Army was completely upset with the decision.

One day Lockhart met Nehru with a strategic plan and proposed many government directive defence policies for the country. He placed it on the table and explained the point to PM Nehru. After a while Lockhart walked out of the room and met AA Jick Rudra,+

Lockhart looked shell shocked and stunned. When asked what happened he said “The PM took one look at my paper and blew his top. Rubbish! Total rubbish! We don’t need a defence plan. Our policy is ahimsa (non-violence). We foresee no military threats. Scrap the army!”

One year after the incident the Kashmir crisis had increased and Gen Lockhart used to exchange ideas with the Gen Douglas Gracey who was commander in chief of Pakistan Army.There were many infiltrations along the border which Lockhart knew and took no action. But Lt Gen Cariappa+

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श्रीमाली हितेश अवस्थी ...
@HiteshAwasthi89

#Thread
An interesting story of Kamala Devi hazarika for all Sanatanis...🙏

A Xtian missionary was sent to Assam for the promotion of religion. His name was Cruz. He came across to one the boys from an influential family in Assam to teach him English.
@noconversion

Cont 👇

The p@stor slowly began to study the house and he learned that the boy's grandmother was the most influential person in the house. So he thought 'Corrupting the grandmother's mind can make the whole family Xtian as well as the whole village.

Cont 👇

The p@stor began to tell Grandma the stories of how J€$u$ cured leprosy of lepers, how He gave sight to the blind, etc..But after listening to him, the strong Sanatani grandmother said. A stone turned into a living woman (Ahalya) for our Rama when he touched the stone.

Cont 👇

She spoke of Rama setu where stones floated in sea just by writing his name on the stones and that they are still floating today.
The p@stor continued his efforts but all his tricks went in vain.

Cont 👇

One day he had brought a cake from the church and he thought of offering it to grandmother but he was doubtful that she would eat it. But contrary to his expectation, she took the cake and ate it.

Cont 👇