It’s crazy how few people understand basic startup equity but are faced with major career decisions based on these concepts.

It’s even crazier how few companies are forthcoming with necessary details like latest valuation, shares outstanding, or fundraising plans (read ‘dilution’).
One of the most valuable topic areas I got comfortable with while at Uber were these concepts and I regularly have friends and colleagues asking me to simplify and clarify these topics.
The key: ASK MORE QUESTIONS... without clarity you’re forced to discount the valued equity. The less is shared, the less serious the company is taking their own equity, and likely so should you. Here are a few questions to start with.
Valuation questions:

• What is the latest valuation of the company?
• When was the valuation set?
• How was the valuation set?
Equity types & value questions:

• How many shares outstanding?
• How will i receive equity? options? RSUs?
• What is the vesting schedule?
• Paid over 4 years w 1 year cliff is normal
Ask about who gets equity:

• Is there a standard equity program?
• Do all employees get equity?
• Do leaders / executives receive the same form of equity as me?
Ask about Investors, expectations, and outcomes:

• What is the fundraising plan?
• What is the plan/expectations for an exit?
• What is a reasonable valuation at the time of an exit?
It’s not exhaustive but it will get you started. The right mentality in these convos:

• I want equity because I believe in the company long-term
• I want to be aligned with the leaders/founders
• The more information I have the better decision I can make for my family
If you’re early in your career, find a place where you can be and operate as an owner. Optimizing for learning, speed, ownership, and great people to learn from is paramount. For more on equity >> https://t.co/V461HQbAkz

More from Startup

Most people have only just seen the opening scene of the internet.

But behind the curtains there’s pure gold.

Here are 10 of the most useful websites in existence:

https://t.co/YShvPsYfKT

See all of your newsletters in one place and unsubscribe from them with a single click.


https://t.co/eIoLiGGIHh

Share files privately & secure, without a size limit or storing anything online.


https://t.co/fk467hI0Vu

A fast visual sitemap builder and website planner.

You can build, plan, and visualise your website structure and create content in real-time.


https://t.co/rsJN67IqTI

Examine lets you cut through the noise on Nutrition and supplement information.

It’s got zero conflicts of interest: No ads, No industry ties.

You May Also Like

And here they are...

THE WINNERS OF THE 24 HOUR STARTUP CHALLENGE

Remember, this money is just fun. If you launched a product (or even attempted a launch) - you did something worth MUCH more than $1,000.

#24hrstartup

The winners 👇

#10

Lattes For Change - Skip a latte and save a life.

https://t.co/M75RAirZzs

@frantzfries built a platform where you can see how skipping your morning latte could do for the world.

A great product for a great cause.

Congrats Chris on winning $250!


#9

Instaland - Create amazing landing pages for your followers.

https://t.co/5KkveJTAsy

A team project! @bpmct and @BaileyPumfleet built a tool for social media influencers to create simple "swipe up" landing pages for followers.

Really impressive for 24 hours. Congrats!


#8

SayHenlo - Chat without distractions

https://t.co/og0B7gmkW6

Built by @DaltonEdwards, it's a platform for combatting conversation overload. This product was also coded exclusively from an iPad 😲

Dalton is a beast. I'm so excited he placed in the top 10.


#7

CoderStory - Learn to code from developers across the globe!

https://t.co/86Ay6nF4AY

Built by @jesswallaceuk, the project is focused on highlighting the experience of developers and people learning to code.

I wish this existed when I learned to code! Congrats on $250!!