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$Ryan Breslow \U0001f57a$

Ryan Breslow 🕺
@theryanking 3 years, 5 months ago 569 views

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How to run a company (in priority order):

1: Define a crystal clear north star

Great companies know their destination.

Everyone rowing in one direction.

The best north star? A SIMPLE, measurable metric.

Get it right, and watch the magic unfold! 💫

2: Hire uncomfortably good people

Ah, my favorite line!

Hire people you have no right to hire.

Who are so good it makes you nervous.

Who force everyone to step up their game.

Always level up 🦾

3: Create a culture of urgency

Nothing is more powerful than a group of people making every day count 🔥⚡️🚨

4: Make sure no one gets blocked

You’re paying good people good money.

Make sure they don’t get stuck!

Demotivating for them 🤦

Disastrous for the bottom line.

5: Occasionally take big swings

And when you do, go ALL IN!

There’s one thing you can always count on:

The world is changing.

There’s no better way to future-proof your business then disrupting yourself.

6: Nail the attitude

Enthusiasm, hard work, care for each other.

These are winning traits 🏆

Culture establishes the traits that define how your people operate.

A relentless optimism overcomes all obstacles.

Now imagine a company with:
1/ A clear north star
2/ Exceptional people
3/ Urgency at every corner
4/ Empowered teammates
5/ Fearless risk taking
6/ And a great attitude

… that’s a WINNER!

Ok that’s it folks!

How to run a company in 6 steps.

Follow me for more hands-on business threads 📈

Now go crush it!

More from Ryan Breslow 🕺

$Ryan Breslow \U0001f57a$

Ryan Breslow 🕺...
@theryanking

The spiritual path, a thread:

The spiritual path is not for the faint of heart.

It is both the toughest of life’s paths and the most rewarding.

All journeys are unique.

But all lead to the same place: total love and oneness.

The path requires alignment of mind, body, and spirit.

All are a part of You.

One without the other leads to imbalance.

Recognize and nurture all aspects of You.

I’ll show you how.

1/ Mind

Your mind is trying to process all available information to protect you.

The problem: it gets tripped up.

We live in a world of constant fear-based stimulation.

Most of modern society is designed to feed and profit off of your mind.

1.1/ Pause your mind

This is effectively what meditation is and why it’s so powerful.

Some meditators use a mantra so as to have one repetitive thing to repeat.

This helps unwind cyclical thoughts.

It breaks the mind free from it’s shackles.

It stops the churn.

$Ryan Breslow \U0001f57a$

Ryan Breslow 🕺...
@theryanking

YCombinator is not worth it, a thread:

These days, I get asked by founders all the time: “Should I do YC (YCombinator)?”

My answer used to be: “Probably not worth it, but if you really want to, sure.”

Today, given what YC has become, my answer is a hard: “No.”

Here’s why 👇

Before we dig in, a note on my motivation.

Some think my recent tweets are marketing stunts.

The truth: there’s nothing that pisses me off more than the Mob Sh*t that goes on in Silicon Valley.

My mission of empowering the next generation of entrepreneurs drives all my work.

Ok, now to YC…

This thread is long, but here’s the main takeaway:

YC might have started off pure.

But money, power, and greed have corrupted it.

Today, YC is a lottery factory capturing 10%+ from founders with little concern about the individuals going through the program.

The problem: founders new to Silicon Valley think of YC as a MUST.

This is the narrative that needs to be put to bed.

And, I’ll go one step further, it is a MUST AVOID.

Why?

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$Ryan Breslow \U0001f57a$

Ryan Breslow 🕺...
@theryanking

What to look for in a cofounder:

Oh boy, this is a big one!

Why?

The #1 cause of death in startups is 🥁🥁

Co-founder issues!

Who you pick as co-founder is perhaps THE most important decision you’ll make.

I have a TON of advice on the topic, so let’s dive in 👇

The MOST important thing to know:

Your cofounder must fit in the overlap of TWO venn diagrams:

1/ Personality fit

2/ Ability to execute

A pitfall founders make: choosing ONLY ONE.

Why?

> Choose personality fit w/out ability to execute, and there will be an inevitable reckoning when one cofounder feels they are contributing disproportionately.

> Choose ability to execute w/out personality fit, and the relationship strain grows until it becomes paralyzing.

Someone worthy of a cofounder title must be a unicorn 🦄

ie. they must have both!

Having both results in a DEEP MUTUAL RESPECT amongst each other.

And of course, there are some nuances to both of these venn diagrams.

Let’s double click on each one:

$Ryan Breslow \U0001f57a$

Ryan Breslow 🕺...
@theryanking

10 sales tactics that work:

1/ Stage out the conversation

One conversation is just that: another conversation.

Land a second, and now you’re being “evaluated”.

Don’t try to jam through everything in the first convo.

Do just enough to pique their interest and land that second meeting.

2/ Do your homework

If you’re pitching a customer, use their product,

Read about the company and the person you’re talking to.

Ultimately, this proves that you will do the work to make their lives easier.

It’s so powerful yet so easily overlooked.

3/ Ask about the decision making process

Who is required to make a decision like this?

What would you need to see from me to be able to buy?

How long will it take to make a decision?

These questions give you the roadmap on how to close the deal.

4/ Don’t always demo

Sometimes it’s habit to jump straight into a demo.

If someone wants to talk first, do that.

This could consume a whole first conversation.

Which gives you a great excuse for that second meeting: going thru the demo.

$Ryan Breslow \U0001f57a$

Ryan Breslow 🕺...
@ryantakesoff

How to build a sales team:

To start, a note of credit to the great Jim Herbold from Box.

He was my hands-on mentor for many years. Bolt sales would not exist without him.

Much of this is learned wisdom from him.

Ok, here we go 👇

1/ Close the first deals yourself, end-to-end

It’s impossible to now how to construct a sales team without first knowing how to conduct a sale.

Some founders try to hire before this step.

Doing so is skipping a crucial step of getting intimate with your product and customers.

2/ Document the learnings

At Bolt we wrote a 50+ page sales playbook which included
- Email scripts
- Cold call scripts
- FAQ and Rebuttals
- Negotiating tactics
- Closing tactics

With this handy, new salespeople ramp 3X-5X faster.

3/ When ready, always hire in pairs

If you hire just one salesperson and they can’t sell your product, you’re in trouble.

Why?

You don’t know if the problem is the person or the product!

Hire two, and you have a point of comparison.

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This is a very long thread. @SamtLeslie asked to give the playbook for service companies so here it is. Follow it and you’ll get to 5M+ in a few years.

This is pure operations playbook.

No leadership, financial or HR discussion. Enjoy.

Industry:
Doesn’t matter much. @sweatystartup has an awesome list of service industries on his website that will get the job done.

Trades:
If you are under 3M and in multiple trades you’re doing it wrong. I was there and it was a mess.

Businesses under 3M don’t have good system, managers, effective onboarding, training, hiring practices, or pricing methods. If you did then you’d be bigger.

Trades cont:
Multiple trades doubles that mess. Get your first business figured out then work on another.

I would recommend earliest 4M to add a second trade, if at all. Any earlier you’re splitting focus and treading water.

Focus Focus Focus.

Software:
If you’re using anything besides Servicetitan then please stop and go get Servicetitan. No other software even close to their capabilities.

It is 50% more expensive than other programs on the market while making you 100% better than any competitor not using it.

MATT GRAY
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Today is my 9th anniversary of building Herb.

4 years earlier, I was working a sales job at Kraft Foods.

Today, Herb crossed $420K MRR.

Here's the Vision Board System that helped me scale:

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Barrett O'Neill
@barrettjoneill

We've been told having a job is safer than entrepreneurship.

But that's a lie.

10 reasons to bet on yourself:

More value capture:

As an employee or an owner, income is a function of value creation.

The only difference?

Some (or most) of an employee's value flows upstream to ownership.

Owners capture ALL of the value they create, and even more from their team's output.

Income diversification:

Entrepreneurs spread income across several accounts/business units, acting as insurance against total income loss.

Employees have a single income source AND are exposed to factors out of their control:

- economy
- corporate pivots
- budgets

Low downside:

In the past you needed an investment or debt to start a business.

In 2022 you need an internet connection, creativity, and consistent effort.

EX: you can start a 7-figure agency business (65%+ margins) for a few hundred dollars per month in software fees.

Time freedom:

Successful entrepreneurs use leverage (labor, capital, technology, audience) to disassociate their time with income.

Employees are required to be present in-person or on calls/video, making it hard to use leverage to get more done with less time.

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You can write this in any language of your choice. It is the connecting chords with the divine and your inner self.

Below are some points that we came across on the benefits :

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1. Vedas tell that as the sun dispels the darkness, the chanting of Rama Nama dispels all evil and obstacles of life. It is a way of liberation and salvation of human suffering.

2. When you think, that all roads are blocked to walk away from day to day problems..

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writing ‘Sri Ram Ram Ram’ gives you the most needed clarity of thoughts to find away out of odd situations.

3. It was told that a calmness engulfs as one indulges in writing the Sri Rama Jayam bringing in more clarity of mind, tolerance & strength to withstand obstacles in life.

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