Enter the thread if you dare. 😈

We’re counting down 13 of the best ways to Halloween on Snapchat. First up – matching Lens costumes for you and your pet.

https://t.co/J0Zn7CfM1q

Tis the season to slay some ghouls. Grab some friends and dive in to Zombie Rescue Squad from @PikPokGames. How long can you survive?

https://t.co/FC9dvafUiV
Is it even Halloween if you're not FREAKED OUT? Scare yourself silly with a Dead of Night S1 rewatch.

https://t.co/LtoE7yHgaG
Be careful! Things aren’t always what they seem. Our Lenses start off cute, but are filled with spooky surprises!

https://t.co/xq45JlYeQ7
Craving candy early? Our new stickers were made to satisfy your sweet tooth.
Ready to get your spine tingling? Our new Lenses bring the spookiest scares right to your living room.

https://t.co/HGAAQ2LSev
Full body Lenses have arrived! Try on all seven costumes, just in time for your virtual Halloween hangouts.

https://t.co/0b90afVmnh

More from Social media

I wrote 30 Twitter threads in 30 days.

The goal?

Learn how to craft interesting threads, and grow a following. It (mostly) worked.

- New followers: +2.5K (+100% MoM)
- Top thread: 373K impressions
- Top tweet: 2.5K likes

Here's what I learned. Quick thread 👇👇

To start, here's the most popular thread I've written.

Thoughts on what made it work, below.


1. Quality

The threads that performed best were (usually) the ones I put the most effort into.

One example is this one about Jeff Bezos's origins. I spent hours researching and drafting it.

It's worth taking the time to craft your


2. Timeliness

Capitalizing on the news can be one way to expand viewership.

When Fornite launched its #FreeFortnite campaign, I wrote this thread.

At the time, it was my 2nd best performing thread. It also introduced me to the lovely


3. Narrative Arc

Have a clear start and end in your mind.

I made this mistake with a few Amazon threads. I thought because my first one worked, I could keep the story going. But they didn't have as clear a narrative arc and were much less popular.
So let's check in on "Newsguard," one of the Orwellian groups (e.g., The Atlantic Council) that totally reliable sites like @voxdotcom and @axios use to decide what is "Unreliable" and "fight disinformation."

One example:

OK, so "The Daily Wire" and "
https://t.co/oEa89coNak" are unreliable. Fair enough, maybe they are (I don't use either one of them).

So let's look into one of our new official arbiters of "reliability," Newsguard!

What's their advisory board look like?

https://t.co/5N8op70VE1


OK, so maybe a few names jumped out at you immediately, like, oh I don't know, (Ret.) General Michael Hayden, former Director of the CIA AND former Director of the National Security Agency in the run-up to the Iraq War in 2003! Google him, he's famous!


Newsguard is all about "seeing who's behind each site," (like how Michael Hayden is behind Newsguard?)

All they want to do is fight "misinformation." That's laudable, right?

Also, Newsguard has a "24/7 rapid response SWAT TEAM!!"

So cool!
https://t.co/EDN3UXvBR9


Ok, I'm not a journalist or a former CIA director, so I have no idea what's true or not unless someone tells me, so hey, Columbia Journalism Review - what do you think of Newsguard Advisory Board Member Michael Hayden?

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