BC SEO
Saved by @zmbnski

Tip: Everybody wants backlinks, but few provide real value first in their cold outreach. Get high-quality backlinks by giving candidates a list of broken links on their sites and providing highly-relevant alternatives.

Thread 👇

 If you're trying to boost your SEO with backlinks, "broken link building" is a better bet than your run-of-the-mill cold email. Here's how you do it.
First, find links to 404 pages from sites in your niche. You can do this by exploring blogs with a free tool called Check My Links.
But the easiest way to do it at scale is with services like Ahrefs or Moz. And you can also use these services to find out what other sites are linking to the broken page (the more the merrier).
Once you find something within your expertise, check out what the original article included by using archive .org. Then write something of your own that encompasses and improves upon it.
Finally, reach out and provide value to each site by giving them a list of all their broken links. And let them know that you've got a highly relevant article to replace one of them.
Now you've provided value and you're saving them time by providing a solid alternative — why wouldn't they take you up on it?

For more growth bites 👉 https://t.co/AdAiLkJ75R

More from Seo

Jordan O'Connor
Jordan O'Connor
@jdnoc
Getting started with SEO 101:

If you to start getting some organic traffic from Google, but don't know where to start, here's how I recommend getting started.

I'll outline:

- On Site SEO
- Basic KW Research
- Longtail Traffic
- Content Approach

Let's go 👇

SEO is about trust.

Everything stems from trust.

If Google trusts your site, it will promote you to searchers.

If people trust your title(s), they'll click your links.

If people trust the content they are reading, they'll share & give backlinks.

Trust signaling is the goal.

How do you signal trust to Google?

- Fast page loads.
- Great user experience.
- Natural, human generated content.
- Bot readable content.
- Good schema structure.
- Long page dwell times.

Basically, providing great content and a great experience gives you a leg-up.

In search results, Google keeps track of these signals:

1. CTR (Click Through Rate) - When people see your titles, do they click them?

2. Bounce Rate - Do people immediately leave after clicking the link?

3. Page Dwell Time + Scroll Distance - Do people read your content?

Here's what you want:

High CTR
Low Bounce Rate
High Dwell + Scroll

✅ People are attracted to your titles.

✅ They actually make it to your fast-loading site.

✅ They stick around and read the content.

Check these boxes and you'll have a great foundation.
SEO , ALL
Pat Walls
Pat Walls
@thepatwalls
Last month, 250k people visited https://t.co/nkcmLxbhzC, mostly from Google search.

Here are some things I've learned about SEO:

1. Second-and-third-order consequences

SEO is a "mind game" of second-and-third-order consequences. The work you do today will not yield results immediately.

Write an article, publish it, and then get no results. This makes you think you "did it wrong". Most people quit here.

Just go in with the expectation that you won't see results for six months after publish.

Instead of getting discouraged, just write more and publish more. By the time you published your 20th article, you might start finally seeing the results of your first.

2. SEO industry is mostly BS

Try to avoid SEO experts and industry nonsense, they are mostly distractions.

*Examples of distractions*: Google algorithm updates, schema markup, page speed, meta tags.

Do you think you’re smarter than Google’s algorithm? Maybe today, definitely not tomorrow.

Write and publish compelling content that answers the searcher’s query. That’s it!

@Moz:
SEO , STARTUPS
Advertisement
Hrishikesh Pardeshi
Hrishikesh Pardeshi
@hrishiptweets
In the initial days of our startup, I had no clue about SEO.

5 years later, SEO is a crucial part of our marketing strategy.

I've built a robust 33-step SEO checklist based on my learnings.

Today, I am sharing it with you 🧵

33-step checklist over 6 categories:
1) Setting up (1-6)
2) Keyword research (7-14)
3) Content creation (15-18)
4) Publishing (19-23)
5) Technical details (24-29)
6) Link building (30-33)

Meanwhile, if you'd like to check out my

Part 1: Setting Up

1/ Set up Google Search Console

Google's free tool to help you monitor your SEO performance. Has the most accurate data.

Can help you:
- Monitor keywords you rank for
- Find website errors
- Submit sitemap

Frequency: One-time

2/ Set up Google Analytics

Google's free tool to help you monitor website traffic.

Pro-tip: Connect Google Analytics with Search Console to get access to deeper insights.

Frequency: One-time

3/ Create and submit a sitemap

Sitemap helps Google find pages on your website easily & effectively.

You can submit a sitemap manually through Google Search Console or setup an automated script to update & submit your sitemap regularly (recommended).

Frequency: One-time
SEO
Kristine Schachinger
Kristine Schachinger
@schachin
@curaffairs The author doesn't know enough about search to have written that article and the reason he's having those problems is AI algos like Rank Brain and Google's attempts to use natural language processing nothing to do with SEOs.

1/x

YMYL is not evaluated at the site level, but the query level.

Again this is on Google, not SEOs because they want to surface better sites.

And those devaluations are part of Core Updates which SEOs like me recover sites from.

2/

Featured Snippets are not optimized for - you can use certain HTML to be pulled in one but there is no definite use case where Featured Snippets are shown or that your site's will show for it. Also doesn't always come from the #1 result.

& that's Google not the SEO.

3/

Also there are many times when an SEO doesn't want their site in the Featured Snippet cuz it doesn't result in a click to the website. But we have no control over what Google pulls as Feature Snippets except to put in a meta tag to exclude us from them

4/

And Neil Patel is not an SEO. Most senior level SEOs see him as nothing more than a scammer because reportedly he's ripped them off by stealing their content and articles and passing them off as his.

5/
CULTURE , INTERNET , SEO
Yannick | Marketing & Growth
Yannick | Marketing & ...
@Yannick_Veys
I've been doing SEO for over 15 years and optimized 100's of websites.

Here are the best techniques you can use to rank higher in Google 👇

Answering the searchers' intent is key

Anyone who's doing a Google search wants 1 of 4 things.

1. Information
2. Navigation
3. Transaction
4. Comparison

Let's dive in all 4

1. Informational intent

These are queries like "turkey recipe", local weather and how-to's.

People are looking for help on how to get things done. They'll do it themselves. You just need to give them the right tools.


2. Navigational intent

People using these keywords are looking for something specific. A brand like "Hypefury" for example.

It's not hard to rank for competitors but you won't get a lot of traffic out of it. Focus on the comparison intent (which we'll talk about in a sec)


3. Transactional intent

This is used when people want to buy. The search results are littered with ads and it's pay-to-play.

It's really hard to rank high on these types of keywords AND get any meaningful organic traffic. This is where Google makes its money.
ALL , SEO

You May Also Like

Pulp Librarian
Pulp Librarian
@PulpLibrarian
Many readers have asked me "why do so many pulp covers feature women in ripped red blouses standing in swamps while a man fights off an unusual animal attack?"

The answer is artist Will Hulsey...


Will Hulsey was the undisputed king of the animal attack pulp cover. You name it, he'd paint it attacking you in a pool of stagnant water.


Very little is known about Will Hulsey, but he worked on a number of men's pulp magazines in the 1950s and early 1960s including Man's Life, True Men, Guilty, Trapped and Peril.


Their audience was ex-GIs: during WWII the US Council of Books in Wartime had given away over 122 million books to American servicemen to read; this led to a post-war surge in paperback and magazine sales amongst these newly enthusiastic readers.


As a result the 1950s saw a raft of men's pulp magazines being published to tap into this market - almost 200 different titles!
CULTURE
:Billy-Don :I-AM
:Billy-Don :I-AM
@ValiantThor12
1) 💜 THE EVENT 2020 - THE 1221 MULTIDIMENSIONAL STARGATE 💜
PLEIADIAN LIGHT FORCES TRANSMISSIONS - 12182020
CHANNELED BY MICHAEL LOVE
A SPECIAL MESSAGE TO THE STARSEEDS OF NEW EARTH, FOR IMMEDIATE PLANETARY BROADCAST…
PRELUDE:
THE FOLLOWING INFORMATION IS DERIVED FROM DIRECT,

2) DECODED ETHERIC TRANSMISSIONS FROM BENEVOLENT LIGHT FORCES DOCKED IN EARTH’S SOLAR SYSTEM AND SOME OF THE DATA COMES DIRECTLY FROM CERTAIN INSIDE EARTH ALLIANCE MEMBERS KNOWN AS THE WHITE HATS, AND THE GREAT WHITE BROTHERHOOD STRATEGICALLY PLACED IN KEY POSITIONS OF POWER BY

3) THE GALACTICS ON THE SURFACE OF PLANET EARTH!
THE DATA HEREIN IS RECEIVED AND TRANSMITTED FROM THE 5D LEVEL! THIS MESSAGE IS INTENDED ONLY FOR THE STARSEEDS OF EARTH!
GREAT ONES,
WE HAVE SPOKEN OF THE EVENT 2020 THIS ENTIRE EARTH YEAR AS ALL PLEIADIAN AND EARTH ALLIANCE INTEL

4) SHOWS INDEED THAT A MAJOR COSMIC EVENT IS GOING TO OCCUR IN ONLY 3 EARTH DAYS FROM NOW!
ON DECEMBER 21, 2020, A MAGNIFICENT CELESTIAL STARGATE WILL OPEN IN THE HEAVENS WHICH MARKS THE DAWN OF THE NEW GOLDEN AGE OF AQUARIUS AND THE 1ST DAY OF THE SATYUGA OF CENTRAL SUNLIGHT!

5) IN THE MORNING HOURS OF THE WINTER SOLSTICE, THE LONG-AWAITED NEW ERA OF LIGHT WILL FINALLY DAWN AND THE NEW 5D EARTH WILL BE BORN!
THE COSMIC GATES WILL BE FULLY OPENED ON 12/21/20 ALLOWING POWERFUL STREAMS OF COSMIC LIGHT TO ENTER EARTH'S ATMOSPHERE, UPGRADING ALL SENTIENT
ECONOMY
Advertisement
Steve
Steve
@braidedmanga
Ivor Cummins has been wrong (or lying) almost entirely throughout this pandemic and got paid handsomly for it.

He has been wrong (or lying) so often that it will be nearly impossible for me to track every grift, lie, deceit, manipulation he has pulled. I will use...


... other sources who have been trying to shine on light on this grifter (as I have tried to do, time and again:


Example #1: "Still not seeing Sweden signal versus Denmark really"... There it was (Images attached).
19 to 80 is an over 300% difference.

Tweet: https://t.co/36FnYnsRT9


Example #2 - "Yes, I'm comparing the Noridcs / No, you cannot compare the Nordics."

I wonder why...

Tweets: https://t.co/XLfoX4rpck / https://t.co/vjE1ctLU5x


Example #3 - "I'm only looking at what makes the data fit in my favour" a.k.a moving the goalposts.

Tweets: https://t.co/vcDpTu3qyj / https://t.co/CA3N6hC2Lq
FINANCE , ALL
Simon DeDeo
Simon DeDeo
@SimonDeDeo
"I lied about my basic beliefs in order to keep a prestigious job. Now that it will be zero-cost to me, I have a few things to say."


We know that elite institutions like the one Flier was in (partial) charge of rely on irrelevant status markers like private school education, whiteness, legacy, and ability to charm an old white guy at an interview.

Harvard's discriminatory policies are becoming increasingly well known, across the political spectrum (see, e.g., the recent lawsuit on discrimination against East Asian applications.)

It's refreshing to hear a senior administrator admits to personally opposing policies that attempt to remedy these basic flaws. These are flaws that harm his institution's ability to do cutting-edge research and to serve the public.

Harvard is being eclipsed by institutions that have different ideas about how to run a 21st Century institution. Stanford, for one; the UC system; the "public Ivys".
LIFE
Anu Satheesh \U0001f1ee\U0001f1f3
Anu Satheesh 🇮🇳...
@AnuSatheesh5
Eri Katha Ramar Temple
Maduranthakam

Eri Katha Ramar temple is located at Maduranthakam near Chengalpattu of Tamil Nadu. Beautiful Kodanda Ramar of about 8ft holding Ma Sita's hand & with Lakshmana. This temple story is connected with Sri Ramanujar.
@LostTemple7


It was here Periya Nambigal performed Pancha Samskaaram to Ramanujar under Magizham tree.
Sri Ramanujar was on his way from Kanchipuram to meet Sri Periya Nambigal at Sri Rangam to become his disciple. Sri Periya Nambigal also started towards Kanchipuram to meet Ramanujar.


They both met here at Madurantakam.
Small Mandapam where Ramanujar undertook Pancha Samskaaram is seen in the temple. Separate sannidhi is for Periya Nambigal & Ramanujar & this is the only temple where Ramanujar is seen as a Grahastha (married person) and not in Sanyasa kolam.


Story says about an incident which occurred during British rule. The Madurantakam lake bund was about to breach, due to heavy rain & village will be flooded if it happened. Dt collector was Cl. Lionel Blaze who took efforts to protect the bund & asked for the piles of stones


in the temple to protect it. But it was meant for Janakavalli ( sita) Thayar sannidhi which faced shortage of fund. Lionel Blaze prayed Sri Ramar to save the bund and if so he will provide fund to construct.
That night he saw in the lightning, Sri Rama & Lakshmana walked along
ALL