BC PSYCHOLOGY
Saved by @Jacobtldr

The Psychology of Persuasion 🧠

6-Principles to Influence and Control every encounter.

Take Back Your Control 👊🏽

-THREAD-

 1. Scarcity creates more demand

When an opportunity becomes less available to us, we desire it more.

A good example of this would be the brand “Supreme”

They’ve created the ultimate scarcity around their products which makes them sell out almost instantly.
2. Humans feel an obligation to return favours

A great example of this would be when someone buys you something expensive for your birthday...

You almost feel obligated to return the favour and buy them something equal in value for their birthday.

Let’s continue...
3. The harder we have to work for something, the more we value it

Nothing worth having ever comes easy.

The more time and effort we invest into something, the more meaning it has behind it.

Relationships, business, life...

This applies to all aspects.
4. We seek social proof when we are unsure

Humans by nature are social animals, so it only makes sense that we seek social proof as reassurance.

Use societies FOMO to your advantage by showing potential clients what they’re missing out on.

Next...👇🏽
5. When negotiating, start with an outrageous request and work backward

The goal is to start with an extremely large request, one you know will get shot down.

From here, it’s more likely for them to accept a second offer.

One that might’ve been declined if offered by itself.
6. Being indifferent of the outcome gives you leverage over the negotiation

Being able to walk away and mean it will always be the strongest negotiating position.

The person who is most desperate shows he has no options available.

Always act like you’re indifferent!
Thank you for reading and making it this far!

I hope you implement some of these strategies in some aspects of your life.

Please kindly RT + Share the first Tweet if you wish to support me 🙏🏽

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Dave Troy
@davetroy
Four years ago this month, there was an uproar among analysts (and the public) about whether Cambridge Analytica was a PSYOP. The word is triggering; it tends to get people animated, makes people think of conspiracy theories, implies a grand master plan, shadowy operators, etc.

I have a good memory of that. What's happening now re: QAnon and whether it was a PSYOP and by whom is comparable. And it's a pointless debate. Any operation that 1) does target audience analysis, 2) deploys messaging against audiences, 3) tries to alter behavior, is a PSYOP.

The origin of this particular operation is complicated, networked, and muddied by people who wish to both claim and disclaim it. But it is functionally a PSYOP, has borrowed from that heritage, and can be analyzed in those terms. Miss me with claims to the contrary.

Researchers, journalists, and historians need to get to the bottom of how it evolved (and it did evolve, vs. a unified top-down plan), and we can do that if we work in good faith together. But we have to accept the fact that these kinds of operations are now commonplace.

It also helps to use the lens of emergence; information ops evolve, and incorporate DNA from everything that has come before: LARPs, ARGs, PSYOPs, the general public's participation + gullibility. In that context, one doesn't need top-down orchestration, necessarily.
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@ropebelt Yes, though we have been on edge for deep fakes for a good while now, and remain constantly impressed at how well cheap-fakes and simple manipulations work. Deep fakes are the caviar of the trade, when McNuggets work just fine.
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@Listen2UrMind
SUBCONSCIOUS MIND

(THREAD)

The subconscious mind is the master of your reality. It is the man behind the curtain and the instinct in your blood.


It is more responsible for you, than your conscious mind. Humans are often a byproduct of their environment during infancy, this is when their subconscious mind is most malleable. This explains why John Locke's Blank Slate theory (Tabula rasa) is so widely accepted.


We are a “blank slate” at birth and people write the first initial lines for us, whether they realize it or not. I’ve always thought of the subconscious mind as your starting software. They are your thoughts that stem directly from God himself.


He’s implemented you with basic software, and that software adapts to its forever changing environment. Subconscious thoughts are different from the conscious because you can’t simply explain them away like you could a rational conscious thought.


Your environment won’t be the same forever, so your subconscious won't be the same either. In the beginning stages of life, it repeats what has been written on the “slate” since birth.
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Alex Murrell
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@alexjmurrell
The psychologist Daniel Kahneman won the Nobel Memorial Prize in Economic Sciences in 2002.

His book Thinking Fast & Slow distills his work on human decision making. In doing so, it highlights both the brilliance & limitations of the human mind.

Here’s a summary.

🧵 Thread 🧵


Kahneman begins by introducing the mind’s two modes of thought.

System 1 is automatic, fast, unconscious & effortless.

System 2 is deliberate, slow, conscious & effortfull.

The first accounts for around 95% of all our mental processing. The second, 5%.

To operate efficiently, System 1 uses shortcuts to produce “good enough” solutions whilst expending as little time & energy as possible.

This creates imperfections in human decision making that economists, and their rational-agent perspective, rarely account for.

Here’s 12:

01: Priming

System 1 is an associative machine. When presented with a word such as “lime”, it will easily generate others, such as “green” or “sour”.

This makes us susceptible to priming, in which a common association is invoked to move us in a given direction.

02: Cognitive Ease

System 1 welcomes information which is more easily processed.

Cognitive ease can arise from repetition and simplicity. Even falsehoods will be accepted if they are simple and familiar enough to be effortlessly processed.
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Here are the different levels of self-awareness!

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