BC PRINCIPLES
Saved by @tradrdoc

Mental models can save your life.

But psychological biases can ruin it.

Here are 10 psychological biases to help you avoid a life of pain and suffering:

 1. Doubt-avoidance:

Doubt and uncertainty make us feel uncomfortable.

And when we don't have clarity, we start rushing decisions to avoid that feeling of uncertainty.

When in doubt, take a deep breath and sleep on it before making a decision.
2. Overoptimism bias:

When we want something badly, we start overestimating our odds of success.

It's why so many people bet on their sports team to win.

It's also why millions buy lottery tickets.

Don't let what you want cloud your judgment of what you should do.
3. Reciprocation:

The tendency to treat others as they've treated us.

When treated well: "You scratch my back, I'll scratch yours."

When treated badly: "An eye for an eye."

Sometimes this tendency can lead to endless conflict.

Resist the urge to reciprocate bad behaviour.
4. Social Proof:

We copy other people's behaviour when making decisions.

Especially when we're feeling uncertain.

This is why so many ads have celebrity endorsements and user testimonials.

Next time you make a decision, be mindful of other people's influence.
5. Deprival-Superreaction :

The psychological pain of losing something is twice as strong as the pleasure of gaining it in the first place.

It's why many gamblers go broke trying to recover from their first loss.

Be careful not to overreact when you lose something you value.
6. Pain avoidance.

Humans have evolved to avoid pain - it's how we survive.

But this bias often leads us to avoid short term psychological pain instead of facing reality - aka denial.

This commonly happens in market bubbles when investors lose touch with business fundamentals.
7. Inconsistency-avoidance:

We have an innate need to appear consistent to others.

We're afraid of people calling us a hypocrite.

But this prevents us from changing dangerous beliefs and harmful behaviours.

Keep this in mind next time you're trying to change a bad habit.
8. Authority bias:

We have a tendency to follow people in positions of authority.

Children follow parents. Soldiers follow generals. Students follow teachers.

But too much blind faith in authority can lead us to follow the wrong people.

Always question the person "in charge."
9. Dunning-Kruger effect:

People tend to overestimate their competence in a given field.

This can lead to terrible decisions:

Bad investments, difficult jobs, and so on.

Try to asses your skills objectively (tests, peer evaluations etc.) before signing up for a big decision.
10. Liking Bias:

When we like someone or something, we begin to overlook their defects:

- Investing in a dubious company because of a charismatic CEO.

- Ignoring someone's flaws because you love them.

Be extra vigilant when making a decision that involves someone you like.

More from Zain Kahn

Zain Kahn
Zain Kahn
@heykahn
I have a $100,000 business degree.

But I've learned 10x more by reading books.

10 business books that will change your life:

Getting to Yes by Roger Fisher

Lessons:
• You can negotiate anything you want.
• The best negotiation tactic is to first offer the other side something they want.


Drive by Daniel Pink

Lessons:
• Money alone isn't enough to motivate us.
• We are most motivated when we can also achieve control and freedom.


The Almanack of Naval Ravikant by Eric Jorgenson

Lessons:
• The most effective way to get rich is to learn how to build and sell a product.
• The only real test of intelligence is if you get what you want out of life.


Atomic Habits by James Clear

Lessons:
• Habits compound to produce huge results.
• The best way to build habits is to make them easy, attractive and rewarding.
ALL , BOOKSTOREAD , BOOKS
Zain Kahn
Zain Kahn
@heykahn
I went from zero to leading marketing teams in 5 years.

But I never studied marketing in college.

Those 5 years I spent 1,000+ hours studying 100s of books and resources.

I've distilled everything I learned in those 5 years into 7 simple frameworks.

Here they are ― for free:

1. How to write world class


2. Master the psychology of


3. Learn how to


4. Use the best marketing
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Zain Kahn
Zain Kahn
@heykahn
7 powerful concepts everyone should teach their children:

Compound interest:

Large outcomes are often the result of small gains in performance compounding over the course of years and decades.

Small improvements may look tiny in isolation, but they result in gigantic outcomes when you zoom out.


Evolution by natural selection:

People and culture evolve through a process of generational iteration.

In every generation, the fittest organisms reproduce to create the next generation - while the unfittest die away.

Most things in our world are the result of this process.


Evolution-environment disconnect:

We evolved in the scarcity of jungles but find ourselves in the abundance of cities with unlimited food and pleasures.

Our biology isn't equipped to deal with this abundance - which often leads to addiction and obesity.

Many things around us are designed to exploit this evolutionary disconnect:

• Added sugar to exploit your taste buds
• Pornography to exploit your sex drive
• Social media to exploit your social instincts

Recognizing and limiting these things is critical for a healthy life.
ALL
Zain Kahn
Zain Kahn
@heykahn
Hard skills get you hired.

But soft skills get you promoted.

11 soft skills to accelerate your career:

1. Communication:

• Listen without interrupting.
• Speak with a positive tone.
• Pay attention to your body language.

2. Persuasion:

• Identify what other people care about.
• Create stories that resonate with them.
• Communicate those stories with brevity and emotion.

3. Negotiation:

• Listen carefully.
• Understand what the other side wants.
• Know your worth.
• Then propose solutions that benefit both sides.

4. Relationship building:

• Help others unconditionally.
• Look for common interests.
• Always add value before asking for something in return.
SOFTSKILLS
Zain Kahn
Zain Kahn
@heykahn
10 free websites that are so valuable they feel illegal to know:

1. TinyWOW:

Get free versions of tools you usually pay for. Includes free versions of:

• Adobe Acrobat Pro (PDF editor)
• Photoshop (image editor)


2. Jenni AI:

An AI auto-writing tool that automatically writes your essays and emails for you.

All you have to do is give it a title and a couple of sentences.


3. Temp-mail

Temp-mail gives you a temporary email and inbox to help you sign up to a website and avoid all the spam down the line.


4. Quillbot:

Quillbot is a paraphrasing website that rewrites everything as plagiarism free text.

Super handy if you're in college.
FREE WEBSITES

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Nathan Baugh
Nathan Baugh
@nathanbaugh27
20 life lessons you’ll learn from sports (but not from school):

Nothing great is achieved by complaining.

Complaining wastes time and energy.

Improving yourself takes time and energy.

Choose wisely.

Optimists win.

If you think you can’t win — you’ve already lost.

If you believe you can win — you’ve got a chance.

How to take feedback.

The best coaches & teammates call you out on your bullsh*t.

They don’t accept mediocrity or even average.

Instead of getting upset, listen to the feedback and apply it.

Value people who change their mind when given new information.

Even better if they actively try to disprove their own assumptions.

You thought one strategy would work but it’s not.

What do you do?

Evaluate, adjust, and keep going.
PRINCIPLES
Sahil Bloom
Sahil Bloom
@SahilBloom
Powerful concepts everyone should know (to understand the world):

The Paradox of Advice

Taking more advice leaves you less well-equipped.

Most advice sucks.

It's well-intentioned, but it's dangerous to use someone else's map of reality to navigate yours.

Winners learn to filter and selectively implement—take the signal, skip the noise.

The Feynman Technique

To learn anything:

Step 1: Identify a topic
Step 2: Try to explain it to a 5-year-old
Step 3: Study to fill in knowledge gaps
Step 4: Organize, convey, and review

True genius is the ability to simplify, not complicate.

Simple is beautiful.

Fundamental Attribution Error

Humans tend to:

(1) Attribute someone else's actions to their character—and not to their situation or context.

(2) Attribute our actions to our situation and context—and not to our character.

We cut ourselves a break, but hold others accountable.

Time Billionaire

Time is our most precious asset.

When you're young, you are a "time billionaire”—rich with time.

Too many people fail to realize the value of this asset until it is gone.

Treat time as your ultimate currency—it’s all you have and you can never get it back.
PRINCIPLES
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Written Notes
Written Notes
@WrittenN0tes
15 uncomfortable truths about life people learn to late:

1. Don't overshare. Privacy is peaceful and powerful.

2. Even when you trust your close friends and family, don't tell them everything.

3. The best revenge is no revenge. Move on. Be happy. Find inner peace. Flourish.

4. When you‘re right, no one remembers. When you‘re wrong, no one forgets.
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Written Notes
Written Notes
@WrittenN0tes
15 powerful lines from movies about psychology & life:

1.


2.


3.


4.


5.
PRINCIPLES
Wealthy Masters
Wealthy Masters
@Wealthy_Masters
10 harsh truths society won't teach you.

1. Nobody is going to help you.

When you rise high, people will clap for you and when you fall down, people laugh at you.

But nobody will come to save you from adversity.

If you're strong, you'll get up again and again on your own.

2. Your 20s are not for settling down.

This is the beginning of your financial and mental growth.

If you chase a stable job, then you'll lose the chance of being rich and wise.

It's time to take more risks and play different games(not video games).

3. Your college life isn't the best phase of your life.

Most people will tell you that these college days are not going to come back.

But in reality, if you work on yourself, you'll see amazing days in your life.

Don't waste your college days partying and chilling all day.

4. Your degree is not going to make you rich.

This is the biggest truth.

Fu*k your degree and focus on skills.

Learn skills that are important in the world:

- Coding.
- Marketing.
- Sales.
- Writing.
- Designing.

There are many more important skills that can make you rich.
PRINCIPLES

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