I went from zero to leading marketing teams in 5 years.

But I never studied marketing in college.

Those 5 years I spent 1,000+ hours studying 100s of books and resources.

I've distilled everything I learned in those 5 years into 7 simple frameworks.

Here they are ― for free:

1. How to write world class copy:
https://t.co/xk5CLgGMOo
2. Master the psychology of marketing:
https://t.co/mFQ2zhdUXM
3. Learn how to lead:
https://t.co/GMLSF4jHcS
4. Use the best marketing tools:
https://t.co/cRYcLfgp6h
5. Understand the key marketing mental models:
https://t.co/vqs6pxIHyK
6. Master the fundamentals of growth:
https://t.co/RjC7LtLGYA
7. How to create a killer brand:
https://t.co/iPOcYoyXfz
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I write and share insights about marketing, tech, and psychology.

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MDZS is laden with buddhist references. As a South Asian person, and history buff, it is so interesting to see how Buddhism, which originated from India, migrated, flourished & changed in the context of China. Here's some research (🙏🏼 @starkjeon for CN insight + citations)

1. LWJ’s sword Bichen ‘is likely an abbreviation for the term 躲避红尘 (duǒ bì hóng chén), which can be translated as such: 躲避: shunning or hiding away from 红尘 (worldly affairs; which is a buddhist teaching.) (
https://t.co/zF65W3roJe) (abbrev. TWX)

2. Sandu (三 毒), Jiang Cheng’s sword, refers to the three poisons (triviṣa) in Buddhism; desire (kāma-taṇhā), delusion (bhava-taṇhā) and hatred (vibhava-taṇhā).

These 3 poisons represent the roots of craving (tanha) and are the cause of Dukkha (suffering, pain) and thus result in rebirth.

Interesting that MXTX used this name for one of the characters who suffers, arguably, the worst of these three emotions.

3. The Qian kun purse “乾坤袋 (qián kūn dài) – can be called “Heaven and Earth” Pouch. In Buddhism, Maitreya (मैत्रेय) owns this to store items. It was believed that there was a mythical space inside the bag that could absorb the world.” (TWX)