1. Friends, yesterday we released a sample ad of what how @StrikePac will message against the GOP. Frustratingly, voters were never approached which the frame of the Rep Party's collapse into extremism in the 2020 cycle aside from work from outside groups like @ProjectLincoln,

2. @MeidasTouch, @votevets & other "super pacs" which are essentially grassroots funded organizations that are making use of the "super pac" designation to electioneer. Organizing as a super pac actually affords groups a great deal of flexibility to perform pro-democracy work
3. so despite the "ewww, yuck!" factor of that designation, not all SP's are, in fact, evil entities (other than the fact that so many of you I wholly support a fully publicly funded system w very strict limits & honestly, a 30 day electioneering window per cycle which would
4. decimate a multi-billion $ industry BUT do a great deal of work to save our democracy & that type of system, by the way, is BY FAR, the norm among western democracies. Ours is literally the Wild West of electioneering systems and if there is 1 "fix all" reform that would have
5. the greatest & most immediate impact on pulling our democracy back from the precipice of our democracy it would be a fully publicly funded, tightly regulated election/campaigning system. We don't have one of those right now & if we ever want to reach the majorities that could
6. create one (these would need to be constitutional amendment level majorities) we need to fix what we can, now, with what we have to work with. And after looking through the options for organizing a political action/research/electioneering capable org, the super pac designation
7. was BY FAR the best for us to use bc it provides max flexibility in what you can use your money to do. And that is imp bc we plan to use your money to do a lot of different types of work. Let me tell you about some of this stuff in a sec. But I want to say, I got the idea of
8. all from watching Lincoln & Meidas, from seeing what they were able to do in 2020 & the speed & efficiency by which they have been able to operate. It has allowed both orgs to be highly effective & that is why, if you notice, I promote them a lot & plan to continue to dop so
9. and of course, I am hoping they will reciprocate & that we will find opps to work together bc I sincerely believe everyone needs to be working together as much as possible if we're to survive this shit show & there will always be areas/things that each pac is doing that is
10. specialized to them & desperately needed. So, what WILL we be doing? As you know, I have long argued that Dems lack strategic organization. That the GOP has a strategic road map, short term & long term, lays out their plans, and executes their plans, whereas the Ds seem to
11. shuffle from cycle to cycle, decade to decade, in a more lackadaisical fashion. There are cute adages about this "I'm not a member of an organized party, I'm a Democrat!" & @MattGrossmann terrific book Asymmetric Politics will explain to the tangible diffs between the parties
12. that will help you understand why this is. Plus, as @KBAndersen explained this morning to @JoeNBC in his 2nd int about his book Evil Geniuses: The Unmaking of America, where we're at here in 2021 is the culmination of events/plans/actions that began w a memo in the 1970s that
13. argued the GOP/conservatives/free marketeers should strategically develop infrastructure, initiatives, branding, messaging, marketing, think tanks, media, etc to mold America in their image. I've spoken many times about how the GOP's establishment of the conservative media
14. ecosystem ended up as a fire burning out of control, consuming the party & now attempting to consume our very democracy (you DEF should read his book & I am going to try to bring him onto the pod). I mention this bc to some extent, @StrikePac is meant to establish some
15. strategic infrastructure for the Left/Dems and to help direct some party building initiatives that cover modernizing messaging (not just via ads but also via work with candidates), an aggressive branding initiative so that the party's brand is not "socialism,"
16. work on voter turnout & persuasive messaging, media work, and a offensive against the GOP's brand which, and this is my particular thing that has driven me nuts for a long time- has never really been a focus of Democratic campaign messaging. This is such an exploitable area,
17. especially within the area of economics/the economy so I am really excited about putting the GOP on defense about their economic record, about their economic policies & its performance record (it destroyed the middle class & now Canada has the largest, healthiest middle class
18. in the world- which lends itself nicely to a "we can see it from our front porch" jokes. Since the Reagan Revolution, which is an economic story we can tell America, the bottom 80% of Americans have lost economic power every decade. They were at their height of economic power
19. before the tax & regulatory changes that were ushered in in the 80s. That said, some economic policies make sense, it's the zealousness by which the GOP prioritizes tax cuts & deregulation- starving (this year- literally) all other economic policy hostage & dismissing modest,
20. centrist reforms as "socialism." The end result is a GOP that is dogmatic & radicalized, unable to govern the country through a public health crisis- between their senate majority & control of the presidency, radicalism in the Rep Party sentenced hundreds of thousands of
21. Americans to death. So @StrikePac endeavors to build an enterprise that modernizes the Dem Party's electioneering capabilities, builds on, expands, and assists Stacey Abram's voter expansion & turnout work (via funding and support, not replacing!) & hopefully, pushing the
22. pendulum back towards democracy. Will be getting a bunch of info up on the website in the next couple of days. So excited to be beginning this adventure with all of you. I sincerely believe we can make a difference.

More from Rachel "The Doc" Bitecofer 📈🔭🍌

1. I think school closures also dragged Ds down in congressional races. To be clear, they wouldn't in a functional democracy not following a herd immunity strategy & normalizing the indifference genocide of up to a half million of its citizens. That "conditional" is a necessary


2. component of the "pandemic backlash effect that we have in the U.S. other countries don't have sizable anti-mask movements, ones so large it impedes states like North Dakota who governor @DougForDakota has "led" them to a point where every single county in his large;y rural


3. state has been governed to "high" infection rates. He must feel so successful that liberty & freedom is so abundantly clear all around him! So yes, in a country that has normalized murdering via indifference its old, medical compromised & in the case of

4. COVID- which is a random killer, which sometimes kills young healthy mothers whose own mothers couldn't let their daughter forgo a baby shower bc its such a special part of the birth experience or bc how do you skip the "1 year" baby party when the baby smashes her cake all

5. over her own head? I get it. Those are once in a lifetime events that can't be replaced. So people have been doing them bc their governors & their president esp has told them to do so, that its no big deal, that actually they'd be FOOLS not to hold that gender reveal party,
Yes, actually that's kind of the problem these days.

All the 🔥takes will be shown to be wrong once the voter file data & analysis like this one w the FULL RESULTS get done, which is why I'VE NOT PUBLISHED MY 🔥TAKE IN NYT yet

We'll have to decide if we want it fast, or right


There is ONE STORY in elections right now and its education. Its not rural vs urban, or Black and White, Latino and White

Its educated versus non-educated

And its global

1. I'll add that it's very imp that Ds understand, crystal clear, this fact (that edu is the divide that rules all other divides). After Parscale's success in 2020 the GOP will now double down on their efforts to come after non-college educated, non-white voters bc now they KNOW

2. they're gettable. The 2018 and 2020 cycle were "feelers." No doubt donors and strategists were skeptical. Now they have the analytic proof and the $ will be flowing. This is one reason that I decided that I had to get into electioneering myself. Someone is going to need to be

3. there talking to these voters from the Left (and talking to them with effective messaging- for ex they don't give two shits about insider trading corruption) or you'll see even more erosion in the D's vote share among non-college educated non-white voters, I'm sure of it. Its

More from Politics

You May Also Like

1/ Here’s a list of conversational frameworks I’ve picked up that have been helpful.

Please add your own.

2/ The Magic Question: "What would need to be true for you


3/ On evaluating where someone’s head is at regarding a topic they are being wishy-washy about or delaying.

“Gun to the head—what would you decide now?”

“Fast forward 6 months after your sabbatical--how would you decide: what criteria is most important to you?”

4/ Other Q’s re: decisions:

“Putting aside a list of pros/cons, what’s the *one* reason you’re doing this?” “Why is that the most important reason?”

“What’s end-game here?”

“What does success look like in a world where you pick that path?”

5/ When listening, after empathizing, and wanting to help them make their own decisions without imposing your world view:

“What would the best version of yourself do”?