In your business, how do you handle the sales and price and T&C parts of the sales?
Specifically, when clients try to haggle, or try to make you play by their rules - what do you do?
It’s very common to then start to appease the buyer - and it's a grave mistake.
[Thread]
Saw this tweet the other day:
"But we're BIG and you're small. You can be flexible."
"No. It's because I'm small that I can't be."
Because how big a client is doesn’t have to affect your terms and conditions, and shouldn’t.
Because with that reply, the client heard ‘you’re right, you’re bigger and therefore dominant.
‘And you are small, so you do what we say’.
If you then agree with the first part of the statement, nothing you’ll say afterwards will change things for the better.
It’s a lost case.
So a good and useful reply would be:
[...]“Size doesn’t matter.
With two sentences, you can turn the tables, and position yourself back where you belong, meaning:
The owner and protector of the buying process.
But don’t be intimidated, and never let them bully you just because they’re bigger.
You run the business, you get to define your terms and conditions.
This element of social frames is a big part of the ethical selling framework I'm teaching this Friday.
Don't miss it - sign up here: https://t.co/Ti5pjvndbJ
More from Marketing
Reading this article, the story sounds pretty wild. But I spent a weird amount of time with Martin Shkreli, and I’m not surprised the journalist fell in love w him
A few years back my team built an app called Blab. It was like clubhouse before clubhouse.
When he first joined the app I had no idea who he was. I just saw that his live streams instantly had 3-4K viewers. More than anyone on our tiny platform.
I googled him and it came up: “Martin Shkreli, most hated man in America”
I assumed he was bad news
And he was... but also he wasn’t.
He was a douchebag, but he was in on the joke. He was a dick, but he was also very entertaining.
In the mornings he would live stream himself analyzing stocks or walking through drug discovery pathways.
In the afternoon he’d let people call in and debate him live on air. A CNN reporter tried to get him to go on TV, he refused, and said debate me here on Blab, no edits, no tv time limits.
At night he’d host late night convos - and eventually fall asleep on cam
The guy was a pain in the ass but man he drove traffic.
We had big celebs like Tony Robbins, the Jonas brothers etc... he outperformed them all.
At one point he was bringing in 100k users per month directly to his channel. And Bc he was so entertaining, they stuck.
A few years back my team built an app called Blab. It was like clubhouse before clubhouse.
Christie Smythe covered white-collar crime for Bloomberg News and lived "the perfect little Brooklyn life" with her husband. Then she threw it all away for one of her sources: infamous pharma bro Martin Shkreli. https://t.co/Xk0zXmYkgF
— ELLE Magazine (US) (@ELLEmagazine) December 20, 2020
When he first joined the app I had no idea who he was. I just saw that his live streams instantly had 3-4K viewers. More than anyone on our tiny platform.
I googled him and it came up: “Martin Shkreli, most hated man in America”
I assumed he was bad news
And he was... but also he wasn’t.
He was a douchebag, but he was in on the joke. He was a dick, but he was also very entertaining.
In the mornings he would live stream himself analyzing stocks or walking through drug discovery pathways.
In the afternoon he’d let people call in and debate him live on air. A CNN reporter tried to get him to go on TV, he refused, and said debate me here on Blab, no edits, no tv time limits.
At night he’d host late night convos - and eventually fall asleep on cam
The guy was a pain in the ass but man he drove traffic.
We had big celebs like Tony Robbins, the Jonas brothers etc... he outperformed them all.
At one point he was bringing in 100k users per month directly to his channel. And Bc he was so entertaining, they stuck.
