BC MARKETING
Saved by @chamakta_choora

Being creative is draining.

Here's my cheat sheet so you'll never run out of marketing inspiration.

12 easy ways to generate content ideas:

 1/ Look at replies.

LinkedIn, Twitter, your private Slack for customers — wherever your community is most engaged.

What questions did they ask? What was most liked or shared?
2/ Talk to your personal Customer Advisory Board.

You have a few customer BFFs, right? Email or text them hello.

See how they're doing, ask what's on their mind, or get their opinion on a recent post you published.

https://t.co/eVAOorYBAe
3/ Read through customer support tickets.

Look for common and recent pain points. Write something that guides readers to the solution.
4/ Ask your sales team for FAQs.

Or skim their notes in the CRM. Uncover reasons customers don't sign on.

Let that guide your next playbook or case study.
5/ Join the next demo call.

See your product through your customer's POV.

Better yet, join 3 demos and create content that reduces time for your sales team and customers.

A refreshed deck. A punchy Loom video. A new email sequence.
6/ Listen to recordings of sales calls.

Aside from topic ideas, you'll also get to hear your customers' voice, tone and vocabulary, and maybe even get a sense of their lifestyle.

(h/t @rhythm_b)
7/ Check Google Search Console.

You'll see what readers are searching for when they stumble upon your site.

Look at the queries that garnered impressions but no clicks. Even better if it's "how to" content.

(h/t @stephiehardman)
8/ Tune into a webinar.

Maybe it's a competing brand. Or maybe it's a brand you admire.

Analyze how they structure the content, and stick around for Q&A to see if any of the questions inspire you.
9/ Hang out where your audience is.

Run a @sparktoro search for a Twitter account your audience follows.

You'll see common phrases they use, other social accounts they follow, websites they visit, and more. Get inspired.

(Shameless plug, but hey, we offer a free plan.)
10/ Have a quick conversation with a coworker.

Many of us are still WFH, so we're having fewer hallway convos. That's where great ideas come from.

Try to recreate that serendipity.

See if you can hop on a same-day call with a coworker and just catch up. Riff on ideas.
11/ Listen to a new podcast... and let your mind wander.

Step away from your computer. Put in your headphones, and play an industry podcast while you do a mindless chore. We get our best ideas when we're moving.

Listen, react, and pay attention to your "Ooh!" moments.
12/ Collect and repackage content.

Take all the content you've ever created on a given topic, and bundle it into a guide:

• 16 Ways to Do X
• The Definitive Guide to Y
• Everything You Need to Know About Z

If you have a solid SEO strategy, collecting this should be easy.
I have more ideas... probably.

You'll have to follow me to find out: @amandanat

Meantime, get more great ideas from my friends in these replies. 👇🏼

https://t.co/bXOqUKzePz

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2/ Referrals (people on your team referring candidates into your recruiting pipeline) is great because it scales with your org size. They also convert higher since one of their friends is trying to convince them to join, plus they are generally not interviewing at many companies.

3/ The main disadvantage is that they tend to re-enforce your current team makeup. So if you have a diverse team, referrals will continue that diversity, but if you do not, you'll be entrenching your existing makeups which can have some real cons.

4/ A common tool for incentivizing referrals is the referral bonus (the coolest version of which is in equity IMO, although $ works well too), but I think you can do a lot more by leveraging process (referral parties) and culture (creating real pride about your referral culture).

5/ Referral parties are about making a game out of referrals by (virtually) locking 2+ teams in a room for 60 minutes and asking them them to go all out putting together a referral list. Here's how to do it.
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-A Thread-

Retweets appreciated!

Guaranteed 🔥🔥🔥🔥

1) Set Goals in Writing

- Before you sell anything there needs to be a plan.
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2) Establish Trust

- Can you sell things without trust? Sure. will you do it consistently, NO!
- Pay attention to everything. Use all the information.
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3) Build Value

- Be an expert in your field. Show them why your product is the best. Don't tell them, SHOW THEM!
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4) Identify a Need

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Lessons from making over $50 Million for clients and building a 7-figure email marketing agency from scratch.

//THREAD//


1) Treat your subs with respect

People didn't sub to your list to be spammed.

People subbed to your list because you have something to offer and they're interested in you.

Keep it that way.

2) Test Everything

-Subject lines
-Email length
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"Never stop testing and your advertising will never stop improving."

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3) Have Systems

-Welcome flows
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-Abandonment flows

These will keep earning money forever.

You need sleep.

Systems don't.

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Never blast your whole list.

That's just asking to land in the Spam folder.

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An engaged list > A huge list.
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Alex Garcia 🔍
@alexgarcia_atx
The best marketing affects a human's behavior.

It leverages psychology to impact people's perceptions and decisions.

Understand it and you'll influence consumer's buying decisions.

Use these 12 psychology tips to influence your audience 🧵

1. Theory of reciprocity

As humans, we’re more likely to do something for someone after they’ve done something for us.

When you consistently provide value to your audience -- they’re more likely to reciprocate by supporting you.

This builds brand advocates.

2. Too many choices

Too many choices means too much confusion.

This affects a consumer's ability to make a decision and demotivates them from doing so.

Reduce your options.

Increase your conversion rate.

3. Decoy Effect

Perspective influences decisions.

With the decoy effect, you alter the consumer’s perspective by making the highest ticket item look like a deal.

Ex:

Small Popcorn: $3
Medium Popcorn: $6.50
Large Popcorn: $7

The large feels like a great deal.

4. The Baader-Meinhof Phenomenon

This phenomenon is when you see something for the first time then feel like you start seeing it everywhere.

Once you become aware of something you start to look for it unconsciously.

This then convinces you that it really is everywhere.
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Thread, article here and h/t: @qikipedia :
https://t.co/Ts84xnmWKJ


For a long time, medicine was pre-occupied with the question "can this be solved by putting something in the butt?"

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Despite having no medical benefit whatsoever, the practice was popular, and enema kits lined the Thames like lifebelts, ready to be used as one final humiliation for somebody who was crap at swimming.

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2/ @nateliason wrote a fabulous article about this topic, which first introduced me to this concept. Everyone should read it:

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