"Marketing is effective when it’s a reflection of culture. Have to understand culture and society to understand marketing"
@mkobach
If you build a great product and no one knows, did it happen?
@mkobach
@JunaeBrown
@AmandaMGoetz
@JuiceboxCA
@KyleTibbitts
@jenalyson
@tobydoyhowell
@ThatChristinaG
@markritson
@TheCoolestCool
10 LESSONS from 10 of the BEST Marketers👇🧵
"Marketing is effective when it’s a reflection of culture. Have to understand culture and society to understand marketing"
@mkobach
• Make your audience feel like they know u— inside look into lifestyle or clear buyer persona
• Create shareable content—audience promos for u
• Authenticity
• Interactive strategies since everything is digital. Create EXPERIENCES
@JunaeBrown
Every piece of content have 3 things:
- PURPOSE
- GOAL
- DISTRIBUTION STRATEGY
@AmandaMGoetz
"If you can’t describe in one tweet why someone should follow your brand on social, you can bet the average social user can’t find the reason either."
@JuiceboxCA
"Avoid getting hooked on paid marketing.
It drives quick growth but is expensive, easily replicated and therefore less defensible.
Plant the seeds of organic growth early to reduce reliance on paid marketing and drive down CAC over time."
@KyleTibbitts
"Wildly popular or 'viral' brand posts aren’t subjected to multiple edits, pulled from a content plan or scheduled.
Viral posts happen when a social team is empowered to respond in real-time, in relevant ways to fleeting but remarkable social moments."
@jenalyson
Create a visual identity:
@MorningBrew = ☕
@AndrewYang = 🧢
When you run into another "☕" on twitter, you know they read the Brew.
community=built
@tobydoyhowell
"Pay attention to what people are posting.
We crave nostalgia. We crave songs from our childhood. We crave the stories that made us laugh - made us cry.
Our connection is emotional.
How is your brand tapping into the emotions of your audience?"
@ThatChristinaG
10. Enough Research
9. A Handful of Objectives
8. Realistic Differentiation
7. Multi-Channel Mix
6. Long & Short
5. Mass & Targeted
4. Sufficient ESOV
3. Codes, Applied, Ridiculously
2. Creativity
1. Brand Size
@markritson
"As you create content or plan out marketing campaigns...
70 percent of your efforts should be low-risk.
20 percent of your efforts should be innovative.
10 percent of your efforts should be high-risk."
@TheCoolestCool
More from Chris Hladczuk
David Ogilvy is the King of Copywriting.
And in 1982 he writes a 38 lesson manifesto titled
"How to create advertising that sells"
Here are the top 7 tips that you can use today:
We Make the Wrong Promise
A promise is not a random claim or stupid slogan.
It is a benefit for the consumer.
And the product delivers that benefit.
Awards are Dumb
"Pursuing creative awards seduces creative people from pursuing sales."
Translation:
If your job is to sell, focus 100% of your energy on selling the product.
Not selling yourself to voters to win an award.
"Nobody was ever bored into buying a product."
Give it some magic and charm.
The iPhone vs. Blackberry is a modern
Hit the Headline
"On average, 5 times as many people read the headline vs. the body."
People are scared of writing clickbait titles.
But the truth is that clickbait exists only when you fail to keep your promise to the reader.
h/t @nicolascole77
And in 1982 he writes a 38 lesson manifesto titled
"How to create advertising that sells"
Here are the top 7 tips that you can use today:
We Make the Wrong Promise
A promise is not a random claim or stupid slogan.
It is a benefit for the consumer.
And the product delivers that benefit.
Awards are Dumb
"Pursuing creative awards seduces creative people from pursuing sales."
Translation:
If your job is to sell, focus 100% of your energy on selling the product.
Not selling yourself to voters to win an award.
"Nobody was ever bored into buying a product."
Give it some magic and charm.
The iPhone vs. Blackberry is a modern
Steve Jobs killed BlackBerry.
— Chris Hladczuk (@chrishlad) December 7, 2021
By creating a cult and inventing new rules
Here's the breakdown and why it matters\U0001f447
Hit the Headline
"On average, 5 times as many people read the headline vs. the body."
People are scared of writing clickbait titles.
But the truth is that clickbait exists only when you fail to keep your promise to the reader.
h/t @nicolascole77
Can't get a job at Facebook?
You can always sell your startup to Zuckerberg for $19 billion.
Here's the crazy story of WhatsApp👇
Jan Koum met Brian Acton in 1998.
They spent 9 years working together at Yahoo and became good friends.
But in 2007, they both left Yahoo with some cash and no plans.
At first Acton and Koum applied to Facebook
...and failed
they were proud members of the "Facebook reject club"
In January 2009, Jan Koum bought an iPhone and thought,
"Wow, this new App Store could be huge."
At the time, the App Store was 7 months old.
So he met with a friend named Alex Fishman to brainstorm app ideas.
Koum thought it would be fun to put statuses next to friends' names in your address book.
So he went to RentACoder..com to hire a guy to build the 1st version.
You can always sell your startup to Zuckerberg for $19 billion.
Here's the crazy story of WhatsApp👇
Jan Koum met Brian Acton in 1998.
They spent 9 years working together at Yahoo and became good friends.
But in 2007, they both left Yahoo with some cash and no plans.
At first Acton and Koum applied to Facebook
...and failed
they were proud members of the "Facebook reject club"
In January 2009, Jan Koum bought an iPhone and thought,
"Wow, this new App Store could be huge."
At the time, the App Store was 7 months old.
So he met with a friend named Alex Fishman to brainstorm app ideas.
Koum thought it would be fun to put statuses next to friends' names in your address book.
So he went to RentACoder..com to hire a guy to build the 1st version.
More from Marketing
Reading this article, the story sounds pretty wild. But I spent a weird amount of time with Martin Shkreli, and I’m not surprised the journalist fell in love w him
A few years back my team built an app called Blab. It was like clubhouse before clubhouse.
When he first joined the app I had no idea who he was. I just saw that his live streams instantly had 3-4K viewers. More than anyone on our tiny platform.
I googled him and it came up: “Martin Shkreli, most hated man in America”
I assumed he was bad news
And he was... but also he wasn’t.
He was a douchebag, but he was in on the joke. He was a dick, but he was also very entertaining.
In the mornings he would live stream himself analyzing stocks or walking through drug discovery pathways.
In the afternoon he’d let people call in and debate him live on air. A CNN reporter tried to get him to go on TV, he refused, and said debate me here on Blab, no edits, no tv time limits.
At night he’d host late night convos - and eventually fall asleep on cam
The guy was a pain in the ass but man he drove traffic.
We had big celebs like Tony Robbins, the Jonas brothers etc... he outperformed them all.
At one point he was bringing in 100k users per month directly to his channel. And Bc he was so entertaining, they stuck.
A few years back my team built an app called Blab. It was like clubhouse before clubhouse.
Christie Smythe covered white-collar crime for Bloomberg News and lived "the perfect little Brooklyn life" with her husband. Then she threw it all away for one of her sources: infamous pharma bro Martin Shkreli. https://t.co/Xk0zXmYkgF
— ELLE Magazine (US) (@ELLEmagazine) December 20, 2020
When he first joined the app I had no idea who he was. I just saw that his live streams instantly had 3-4K viewers. More than anyone on our tiny platform.
I googled him and it came up: “Martin Shkreli, most hated man in America”
I assumed he was bad news
And he was... but also he wasn’t.
He was a douchebag, but he was in on the joke. He was a dick, but he was also very entertaining.
In the mornings he would live stream himself analyzing stocks or walking through drug discovery pathways.
In the afternoon he’d let people call in and debate him live on air. A CNN reporter tried to get him to go on TV, he refused, and said debate me here on Blab, no edits, no tv time limits.
At night he’d host late night convos - and eventually fall asleep on cam
The guy was a pain in the ass but man he drove traffic.
We had big celebs like Tony Robbins, the Jonas brothers etc... he outperformed them all.
At one point he was bringing in 100k users per month directly to his channel. And Bc he was so entertaining, they stuck.
