BC MARKETING
Saved by @AnmolNarula11

The best marketing affects a human's behavior.

It leverages psychology to impact people's perceptions and decisions.

Understand it and you'll influence consumer's buying decisions.

Use these 12 psychology tips to influence your audience 🧵

 1. Theory of reciprocity

As humans, we’re more likely to do something for someone after they’ve done something for us.

When you consistently provide value to your audience -- they’re more likely to reciprocate by supporting you.

This builds brand advocates.
2. Too many choices

Too many choices means too much confusion.

This affects a consumer's ability to make a decision and demotivates them from doing so.

Reduce your options.

Increase your conversion rate.
3. Decoy Effect

Perspective influences decisions.

With the decoy effect, you alter the consumer’s perspective by making the highest ticket item look like a deal.

Ex:

Small Popcorn: $3
Medium Popcorn: $6.50
Large Popcorn: $7

The large feels like a great deal.
4. The Baader-Meinhof Phenomenon

This phenomenon is when you see something for the first time then feel like you start seeing it everywhere.

Once you become aware of something you start to look for it unconsciously.

This then convinces you that it really is everywhere.
5. Halo Effect

It’s easier to get an existing customer to make another purchase than to acquire a new customer.

This is the halo effect.

A great experience with your company or product will unconsciously create a positive perspective about you across the boards.
6. Scarcity

The fear of missing out is real.

People want what feels unavailable.

By creating scarcity, you get consumers to act quicker.
7. Serial Positioning

People tend to remember the first few words and the last few words.

It’s called the primacy vs recency effect.

To optimize this, rearrange your info.

Put the most valuable info at the beginning and the end.
8. Personalization

We naturally prefer personalized experiences.

A personalized experience where we feel like our interests and preferences are accounted for.

People don’t want a one-size-fits-all.

They want a one of one.
9. Social Proof

It’s easier to make a decision after you see someone else make it and be happy with their decision.

This is why social proof matters.

It gives context regarding the post-satisfaction of making a decision.

This will help consumers make conditional decisions.
10. Risk Aversion

Objections keep people from making decisions.

To counteract this, use risk aversion to tackle these objections.

Examples:

- 7-day free trial - No CC needed
- 30 Day money-back guarantee
- Your info is safe and secure
11. Create an enemy

The social identity theory is where a person’s sense of self is based on a group they identify with.

To create an even deeper connection, have an enemy.

Apple did this with their Mac vs PC ads.

It created an enemy that all Apple users could get behind.
12. Foot in the Door

Not everyone is ready to drop x amount of dollars.

The foot in the door technique makes the initial commitment, simple and easy.

It leverages time to build confidence in your product.

Example: A 30-day free trial
Would this help you?

- marketing breakdowns
- copywriting tips
- how-tos
- growth strategies
- campaign dissection

If so, follow @alexgarcia_atx :)

And R/T that first tweet for me, please. It helps a lot.
If you rather join the 7500+ marketers who receive my weekly newsletter then tap here👇

https://t.co/yci9t399mp
TL;DR

1. Theory of reciprocity
2. Limit choices
3. Use a decoy
4. Create The Baader-Meinhof Phenomenon
5. Create a positive halo-effect
6. Create FOMO
7. Best info in the front & end
8. Personalize
9. Tackle objections
10. Find an enemy
11. Social proof
12. Foot in the door

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Compelling copy combined with good storytelling is an unfair advantage.

An unfair advantage that the Wall Street Journal used to drive $2 Billion in revenue over 28 years using the same sales letter.

Here are 7 copywriting tips to help you write sticky stories 🧵

1. Use Familiar Words

Every audience has words familiar to their interests.

Injecting these words into your stories connects the familiarity gap.

And unfamiliar words create seclusion.

Gary Provost with a great example:


2. Inject Real Stories

Your story is your social proof.

The more a consumer can see that you were once in their shoes, the more that consumer will see you as the guide they’ve been looking for.

Customers want to know you’ve walked a mile in their shoes.

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The visualization from start to destination is how you sell them.

4. Use Emotional Tones

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They’re what get people to take action.

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5 Tactics I Used To Improve My Open Rate By 12%.

And Sometimes Even By 15-20% 🧵

Currently, my open rate ranges between 45-47% with nearly 15k subs.

My last email had a 48% open rate.

With iOS15 putting fear into every email we send, I thought I'd break down how I've been able to increase my open rate by 12% on avg.

Gimme 4 min...

1. Emoji Identity

This is something I stole from Morning Brew.

Morning Brew includes a "☕️" in all of their subject lines for good reason.

Because the repeated use of the "☕️" ingrains their identity in a reader's inbox.

And so I did the same.

Example: Morning Brew


Every email I send, the subject line starts with the "🔍"

And when you signed up for Marketing Examined, I let you know in the welcome email that each email subject line would start with the "🔍" " so that you would know it's me.

Example: Marketing Examined


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The almighty spam and promotion folder where open rates go to die.

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Four simple headline formulas you can use on your ads or landing pages:

1. [Introduce The Product] x [Say What It Does]
2. [Value Creation] x [Tackle The Objection Behind It]
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4. [Be Specific] x [Add Your Hook]


If this helped you, then I think you'll enjoy my newsletter centered around growth marketing :)

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Alex Garcia 🔍
@alexgarcia_atx
Curious about how a company with a $1.6+ trillion market-cap writes persuasive copy?

Use these 7 tips to write like an Amazonian 🧵


1. 30 Words Or Less Per Sentence

Keep your sentences Muggsy Bogues short.

Your sentences should focus on one idea.

This makes the communication smoother.

Short sentences help break down the info into bite-size pieces.

Digestible info = Retained info

2. Replace Adjectives With Data

In 1880, Mark Twain wrote, “When you catch an adjective, kill it. No, I don’t mean utterly, but kill most of them—then the rest will be valuable.”

In Amazon's case, don’t kill them -- replace them with data.


For ex:

A ton of Amazon Prime Members - > 98% of Amazon Prime Members

Common adjectives are vague. They don’t help consumers visualize the context.

Data does.

3. Eliminate Weasel Words

Weasel words take away from the story.

They're vague. Boring.

If you’re going to use adjectives -- use descriptive adjectives.

NOT interpretive adjectives.
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THREAD:

Machiavellianism in Different Professions

SALES:

It has been said that a con-man is just a salesmen without a product, but this is a lie; a salesman is just a con-man with a product.

Your job is to persuade people to buy product, regardless of whether or not it is in their best interest to do so.

Charm and Persuasion are your tools.

Keep in mind that Charm fuels Persuasion, in the sense that many people will buy from you simply because they like you, not necessarily because they are in love with the product itself.

Zero sum negotiation (an intrinsically machiavellian domain of performance) is a key job function within sales; you will have to negotiate price and deal terms.

Notably, zero sum negotiation is also common within Law and Finance.

How complex the manipulations you must engage in for the sake of persuading a target to buy product will vary from one industry to another.

As a door to door magazine salesmen, simply being good looking and hyping up the product by being extroverted may be enough.
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Cody⚡️🥶...
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How to destroy your competition with Cold Email

Want numbers like this?

I am going to show you exactly how to GUARANTEE your cold emails will convert.

// THREAD //


First, I am going to show you the structure of a killer cold email.

---
{{Quick Question about Company_Name}} <-- Subject line

Hey {{Name}}, [[first line}} <-- individual personalization is key

We just helped ___, a business like yours, do x in y days <-- Case study

I'm 100% certain we can do something similar for you.

Do you have time for a call this week? <-- CTA

--------

Let's break this down.

Our main goal is to not sound automated. (even though it was in a way)

How do we do that?

Highly Personalized First Lines.

We have their:

- Company Name
- First Name
- LinkedIn Profile

I use https://t.co/cotgiyqqLE to scrape this. (not aff)

The better the first line, the better the cold email will convert.

We need 10/10 first lines.

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A good offer + a 10/10 first line = 80% open & 20% reply rate

Run the numbers.
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Luke Cannon 🐦
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Marketing, Content, & Audience

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When building an audience, optimize for 3 things:

Volume
➡ How many followers?

Affinity
➡ How much do they prefer your tweet to the same one from someone else?

Recursive power
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Don't make marketing more complicated than it is.

Forget funnels.

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How to grow on Instagram reels?

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How to scale your business in 30 days

(If you are making below $1M in revenue)

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**disclaimer**

This thread has nothing to do with marketing OR sales.

There are way better threads and more qualified individuals who can help you.

This is for those who are strong at marketing and sales but weak at the operations side of things.

**disclaimer cont.**

This thread is mostly going to benefit the CEOs.

The visionaries.

Your strength is crafting the vision for the company, selling that vision, and continuously innovating your vision.

Read through this though so you understand what you need.

Craft your vision for the future of your business.

If you have not already done this for 2021, answer the questions on this Google Doc and then come back to this

Find an integrator

You have no business working IN your business.

Find someone who will.

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An integrator will help double your business at a minimum.
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2. Start growing your audience before you’ve a product or an idea.

You should start promoting yourself and building your audience before you have a finished product or even before you have a great idea that you want to build.

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Most first-time developers actually ignore marketing.

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My top 10 tweets of the year

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...are going to be expecting a story about black people trying to safely navigate the country (real history) and instead will get a white savior film. Like folks went to see Detroit thinking it was about the riots...

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This feeds into the ignorant anti-Black American stereotype of “Black Americans don’t have any culture/history/mythology” or whatever. That our stories are still both being used while simultaneously erased in 2018 is wild to me. It’s gonna clean up come award season. 🤦🏾‍♀️

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THE BATTLE OF PRATAPGARH (10 Nov, 1659)

Chhatrapati Shivaji Maharaj's impeccable military genius and matchless courage humbled the Adil Shahi Sultanate.

The beginning of what was to come later for the M0ghuls from one of the most indefatigable defenders of Dharma!

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Shivaji’s growing influence in Maval region, made him a threat to the Adil Shahi ruler of Bijapur who sought to restrain him. The man who was given the responsibility of this mission, was their commander, Afzal Khan. Afzal was a formidable warrior known for his ruthlessness.(1)

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