I turned 30 recently.

While far from old and wise, I have learned a few things along the way - on life, business, writing, investing, and growth.

Here are a few important lessons learned...

Memento Mori is a powerful philosophical tool for finding clarity and unlocking growth in your career, startup, business, writing, or relationships.

A thread on its meaning and how it can change your life...

Memento Mori is a Latin phrase that translates to "remember that you must die."

A favorite of Stoic philosophy, it is a reminder of the certainty and inescapability of death.

It is not intended to be morbid or dark; rather, to clarify, illuminate, and inspire.

Memento Mori - the idea of remembering your mortality - has been around for millennia.

The phrase itself is believed to have originated in the Roman Empire.

After military victories, the heroes were paraded through the streets on chariots.

They may have felt like Gods...

But the Romans would place one person in the chariot whose sole responsibility was to whisper in the hero's ear throughout the parade.

"Respice post te. Hominem te esse memento. Memento mori!"

Translation: "Look behind. Remember thou art mortal. Remember that you must die!"

Memento Mori served as a tool to invoke humility in moments of glory.

It can also be a tool for providing clarity.

The Roman Emperor Marcus Aurelius famously wrote in his Meditations, "You could leave life right now. Let that determine what you do and say and think."

I recently asked my audience: What is the most genius marketing campaign of all time?

I got 2,000+ responses.

THREAD: 20 of the most iconic marketing and advertising campaigns in history:

De Beers “Diamonds are Forever”

Arguably the most iconic, controversial, and impactful marketing campaign in history.

Created the massive, global diamond industry.

(Note: This will be the subject of a future thread…)

Coke vs. Pepsi Superman Battle

Pepsi ran the Halloween ad on the left. Coke responded with the ad on the right.

Game, set, match.

h/t @perfexcellent

The Original Apple iPod Campaign

“1,000 songs in your pocket”

Simple, intuitive, genius.

Starbucks Wrong Names on Cups

Starbucks employees writing the names of millions of customers in hilariously wrong ways to get them to post the images across social media with Starbucks branding.

For free.

h/t @SleepwellCap

22 ideas from 2022.

The top 1% of ideas I encountered:

The Feynman Technique

Four steps to learn anything:

(1) Identify a topic
(2) Try to explain it to a child
(3) Study to fill in gaps
(4) Organize, convey, and review

True genius is the ability to simplify, not complicate.

Simple is beautiful.

Visualizing Time

1. Family time is limited—cherish it.

2. Friend time is limited—prioritize real ones.

3. Partner time is significant—never settle.

4. Children time is precious—be present.

5. Coworker time is significant—find energy.

6. Alone time is highest—love yourself.

Darkest Hour Friends

Most of your friends aren’t really your friends. They‘re just along for the ride when it’s fun or valuable.

The real ones are there for you when it’s neither—there for you in your darkest hour.

Treasure your Darkest Hour Friends.

Be one to someone else.

The Two-Day Rule

How to make new habits stick:

With whatever habit you're trying to build, never allow yourself to skip more than one day in a row.

Creates forward progress—but allows for the vagaries of life to enter without derailing momentum.

11 harsh truths that changed my life (and may change yours):

Harsh Truth: You'll only see your loved ones a few more times.

In May 2021, I had a conversation with a friend that changed my life.

I was talking about living in California—so far away from my parents in Boston—when my friend asked how often I saw them and how old they were...

I said I saw them about once per year, and that they were in their mid-60s.

He said, "Ok, so you'll see them 15 more times in your life."

Gut punch. It sounds insensitive—but it's just real.

Our time is finite, but we fail to recognize it until it's too late...

Later that month, we sold our house in California and moved to the East Coast to be closer to our parents.

It was the best decision I've ever made.

I'll never regret those tiny moments—of doing nothing in particular—that we'll get to spend together in the years ahead.

Harsh Truth: Most of your friends aren’t really your friends.

They’re just along for the ride when it’s fun, convenient, or valuable.

Your real friends are the ones who are there for you when it's none of those—when you have *nothing* to offer in return.

Cherish them.

The Law of Trust

“I’m not upset that you lied to me. I’m upset that from now on I can’t believe in you”- Friedrich Nietzsche

Sometimes in October, I received a call from a former client who had been out of the country for almost a year.

He is not a Nigerian but had just secured an appointment with a company. His first statement was “Bayo, I need to pick your brain on this because with you I know where I stand. I know you’ll not deceive me”.

After our discussion, he told me he had already informed his Chairman that their banking relationship had to come to me. I’ve signed it on since.

I’ve had cause to reflect over his statement many times since then. Here was a man whom sometimes I had very difficult conversations with. I’ve had to tell him no when I knew his requests were not possible. Sometimes, the relationship was stormy.

I never fail to tell my colleagues that the major currency for transaction is integrity and this will only be sustained in an atmosphere of trust. Never lie to customers in order to make a sale.

Shy people are either overthinking or highly observant of the social setting.

And in many cases it can be both.

'So what do I do?'

You learn the 75/25 law.

'What is that?'

The law of charisma...👇

Let's address the over thinkers first.

Do you have any idea why you overthink?

'Yea. Because others are judging how shy I am.'

Incorrect.

Others are thinking about themselves, not you.

But the fact that you think they are thinking about you, you fuck up the interaction.

Now you stay in your head too much & avoid the present moment.

A major no no in the social world.

Your tendency to think that others are judging you for being shy, coincidentally makes you more shy.

And that's when you start giving off a strange vibration to the social setting.

This is when you begin attracting comments like 'why are you so quiet?'

1/ So here is a thread on how I turned $32,000 into $1.2m and back to pretty much zero (once taxes are paid).

Just note, I am not bitter or salty in any way at all, the last 2 years have been an amazing ride - travelled the world, been wealthy, been poor.

2/ Dec '16, my advertising agency folded, I had a little bit of money left and I put $32k into Bitcoin and Ether. As it started to go up I diversified into everything, Monero, Dash, this that, any crap - even Ripplecoin. Everything just kept going up.

3/ By March I think I had around $300k and $500k by the summer. I used to take 25% out but towards the end of the summer I got greedy and put it all back in and by December it was $1.2m.

4/ Thinking I was an absolute genius I decided to start a bunch of businesses. As silly as it sounds I had this goal of making $5m as I wanted to buy Bedford Town Football Club and get them in the league, and as Crypto was going up forever I needed 6 months.

5/ So:
- Trading (income 1)
- Podcast (income 2)
- Mining (income 3)
- Mining pool (income 4)
- Consulting (income 5)

Yes - all of the above as a one-man army :)

Biggest Regrets: Lessons from a 100 Years Old

~ Thread ~

1. You will regret not choosing your life partner carefully

Take the time to get to know someone before committing.

Make sure the person is the right one.

2. You will regret not spending time with loved ones

You feel more stressed,

When you don't spend enough with people you love.

Don't pursue professional life at cost of personal life.

3. You will regret not traveling enough

Travel when you’re able to.

It opens new perspectives of life for you.

4. You will regret settling in a condition you hate

Our human lives are very finite.

It's not so cheap to spend somewhere you hate.