They created a process that helps find solutions:
The Hypothesis-Driven Framework.
Let’s dive in.👇
At McKinsey, we charged $400k+ per presentation.
Here’s the simple 7-step framework we used (steal it for free)🧵:
They created a process that helps find solutions:
The Hypothesis-Driven Framework.
Let’s dive in.👇
Most people skip this step. That's a huge mistake.
Take a few hours to understand the problem. Talk to a couple of experts.
Ask:
• What are the causes?
• How often does it happen?
• How solutions have you tried?
Now you're ready to start solving.
Problems remain unsolved when people look for a solution without direction.
Ask yourself:
“Based on initial facts, what do I believe is causing this?”
That’s your Initial Hypothesis.
Solving one big problem is hard. Solving 20 small problems is easy.
Break the issue down into its smallest components:
1: Profits are down
1.1: Revenue is down
1.1.1: 30% of our clients moved to our cheap product
1:1.1.1: That product was recently upgraded
You’ve analyzed 20 micro problems.
Now “zoom-out” again. Take a look at the big picture.
• What’s causing the main problem?
• How can this be fixed?
Summarize into one clear recommendation
Now you are ready to present.
People don’t know how you came up with your recommendation.
The S.P.Q.A. framework helps set the stage:
• Situation: what’s the problem?
• Problem: why is this a problem?
• Question: client’s main question
• Answer: what do you recommend
Example:
Persuasive presentations allow McKinsey to charge what they do.
They use the Pyramid Principle:
• Re-state the recommendation
• Show supporting arguments
• Finish with evidence
The resulting “pyramid” will be easy to understand and hard to dispute
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College completely failed in teaching me how to write.
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So I spent over 500 hours studying legendary authors and copywriters.
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But unlike college, these won't cost you $120,000.
Here they are for free:
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The most creative company of the last 30 years:
— Dickie Bush \U0001f6a2 (@dickiebush) October 28, 2021
Pixar.
Back in 2011, Pixar storyboard artist Emma Coats shared their "22 Rules For Storytelling."
And the rules are a must-read for writers, entrepreneurs, and anyone who wants to tell captivating stories.
Here's the breakdown: pic.twitter.com/eUqUpvvbDX
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20 quotes on Crypto, Web 3, NFTs, and decentralization from Tim Ferriss, Naval Ravikant, and Chris Dixon.
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