“There is one thing stronger than all the armies of the world, and that is an idea whose time has come.”

🧵 Framework for generating high-impact ideas:

Cultivating ideas is a process.

You have to build a system to cultivate impactful ideas consistently.

I will share a 4-part framework that you can use to cultivate ideas.

1. Idea generation
2. Idea selection
3. Idea validation
4. Idea implementation
In this thread, I'll dive into "Idea Generation" & describe a simple framework that you can implement right away!

The following threads will cover the remaining 3 parts to cultivate ideas.

Lateral thinking is key - first, diverge & then converge.

Overview:
1/ PROBLEM - a question proposed for a solution, a matter stated for examination or proof.

Reframe problems into well-defined & clear "How might we.." statements.
This prioritises intention over tech/process.

But 1st, it is very important to be at the right problem level.
Example problem:
Our customers don't order pizza.

GO NARROW:
Ask "what's stopping you?" to get to the real problem.

What's stopping customers from ordering pizza?
- stale toppings?
- bad sauce?

Problem statement:
How might we ensure that the pizza toppings are fresh?
GO BROAD:
Use the 5 Whys framework to get to the real problem.

Why don't customers order pizza?
- Unhealthy?
- Expensive?

Problem statement:
How might we help customers pick our pizza?

@dklineii explains this framework well:
https://t.co/iMEHmCh4Kz
@dklineii Is narrow better or broad? Depends on your goal.

Validate the problem with at least 5-10 people who face it, understand the nuances.

Frame a proper "How Might We" statement.

Don't proceed until you have the problem statement figured out properly, spend enough time!
@dklineii 2/ DIVERGE - quality through quantity.

This phase is all about avoiding errors of omission.

Follow as many lines of thought as possible to generate a large list of solutions to the problem.

Expand & go wider. Don't exclude anything.

All ideas are good ideas.

Defer judgment.
@dklineii To diverge & generate ideas, use:

1. Mindmapping - Branch out with relations

2. SCAMPER model - Which elements can you Substitute, Combine, Adapt, Minify/Magnify, Put to another use, Eliminate, Reverse?

3. Business model canvas - What can you add/remove in each box of the BMC?
@dklineii You now have a huge list of ideas.

You've effectively improved the odds of having a great idea somewhere in that list.

The point is to ensure that you get high quality & impactful ideas by forcing a high quantity of ideas.

Hence, quality through quantity.
@dklineii 3/ CONVERGE - filter down

This phase is all about avoiding errors of commission.

Think of this stage as a funnel.

Apply judgement & find relations between ideas.

Analyse your list of ideas & bucket similar ideas into categories.
@dklineii Go through each category & score every idea against:
- meeting user needs
- effort to develop
- impact on the customer

Involve decision makers & discuss the top 10-20 ideas.
Feedback is key.

Pick ideas, maintain a list & review it every 3-4 months.
@dklineii KEY POINTS for making this process effective:

1. Diversity in the team is extremely useful.

Assemble people with different:
- perspectives
- problem-solving styles
- mindsets (introverted & extroverted)
- proximity to the problem
- expertise (cross-functional & subject matter)
@dklineii 2. While diverging, stop saying things like:
- we already tried that
- our competitors failed at it
- it's ahead of its time
- seems complicated, etc

3. Define the thought process - accommodate people who ideate within constraints & without.
@dklineii 4. Use an outside facilitator to eliminate bias & enable thinking.

5. Communicate upwards about the idea generation system.

Present your ideas properly to get buy-ins:
- Explain the problem
- Explain the process
- Introduce selected ideas/solutions

Tip: Lobby votes beforehand.
@dklineii Perspective is important to come up with high-impact ideas.

Check out the following threads:

1. Using the Socratic Method to reclaim your curiosity, stimulate critical thinking, and establish first principles by @SahilBloom:

https://t.co/6kr6J5ktkf
@dklineii @SahilBloom 2. 6 things kids know by heart that adults forgot by @anafabrega11:

https://t.co/TPyroeQyRe
@dklineii @SahilBloom @anafabrega11 3. Why do smart product people & teams often build products with mediocre or no impact? by @shreyas:

https://t.co/jBGzD4V7AI
@dklineii @SahilBloom @anafabrega11 @shreyas Tools I've used & can recommend for this process:

@NotionHQ - Build pages to accommodate your specific requirements.

@MiroHQ - Great templates to enable creative & critical thinking.

@aha_io Ideas - Advanced, expensive & extremely powerful for large teams.
This thread on idea generation is the 1st stage of a 4-part framework to cultivate ideas.

Follow me for more threads on concepts that will help you become a better entrepreneur.

If you found this useful, RT the 1st tweet to share it with others.

https://t.co/rYNfQiPyS6
Summary:

1. Define the problem statement clearly & at the right level.

2. Diverge to generate a large list of ideas.

3. Converge to select specific ideas.

4. Maintain the list & review it every 3-4 months.

5. Communicate your ideas properly.

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And here they are...

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#24hrstartup

The winners 👇

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#தினம்_ஒரு_திருவாசகம்
தொல்லை இரும்பிறவிச் சூழும் தளை நீக்கி
அல்லல் அறுத்து ஆனந்தம் ஆக்கியதே – எல்லை
மருவா நெறியளிக்கும் வாதவூர் எங்கோன்
திருவாசகம் என்னும் தேன்

பொருள்:
1.எப்போது ஆரம்பித்தது என அறியப்படமுடியாத தொலை காலமாக (தொல்லை)

2. இருந்து வரும் (இரும்)


3.பிறவிப் பயணத்திலே ஆழ்த்துகின்ற (பிறவி சூழும்)

4.அறியாமையாகிய இடரை (தளை)

5.அகற்றி (நீக்கி),

6.அதன் விளைவால் சுகதுக்கமெனும் துயரங்கள் விலக (அல்லல் அறுத்து),

7.முழுநிறைவாய்த் தன்னுளே இறைவனை உணர்த்துவதே (ஆனந்த மாக்கியதே),

8.பிறந்து இறக்கும் காலவெளிகளில் (எல்லை)

9.பிணைக்காமல் (மருவா)

10.காக்கும் மெய்யறிவினைத் தருகின்ற (நெறியளிக்கும்),

11.என் தலைவனான மாணிக்க வாசகரின் (வாதவூரெங்கோன்)

12.திருவாசகம் எனும் தேன் (திருவா சகமென்னுந் தேன்)

முதல்வரி: பிறவி என்பது முன்வினை விதையால் முளைப்பதோர் பெருமரம். அந்த ‘முன்வினை’ எங்கு ஆரம்பித்தது எனச் சொல்ல இயலாது. ஆனால் ‘அறியாமை’ ஒன்றே ஆசைக்கும்,, அச்சத்துக்கும் காரணம் என்பதால், அவையே வினைகளை விளைவிப்பன என்பதால், தொடர்ந்து வரும் பிறவிகளுக்கு, ‘அறியாமையே’ காரணம்

அறியாமைக்கு ஆரம்பம் கிடையாது. நமக்கு ஒரு பொருளைப் பற்றிய அறிவு எப்போதிருந்து இல்லை? அதைச் சொல்ல முடியாது. அதனாலேதான் முதலடியில், ஆரம்பமில்லாத அஞ்ஞானத்தை பிறவிகளுக்குக் காரணமாகச் சொல்லியது. ஆனால் அறியாமை, அறிவின் எழுச்சியால், அப்போதே முடிந்து விடும்.