Never forget that 2020 was the year that Black, Indigenous and otherwise racialized journalists in Canada stopped whispering and said it all out loud. In the order that I remember:

"Objectivity is a privilege afforded to white journalists," @Pacinthe on her time at CBC https://t.co/H3wiXbCQea
Imani Walker, while still at the CBC, takes on one of its biggest names https://t.co/aieiq49iXt
"For Black women in media, a 'dream job' is a myth," @KathleenNB on her time at CTV https://t.co/1HbxzniJDD
"Black Canadian voices are more visible now than ever — but will corporations act before this month’s motivation wanes?" @MorganPCampbell on his time at the Star https://t.co/K2YKJsWtcT
Here's Chatelaine Woman of the Year Christine Genier on her time at CBC, she read this live on air 🔥https://t.co/39D0qOZ9hl
Here's a looooong CBC post put together by @Ronna_Syed https://t.co/sRll65EdrH
TSN anchor @Kayla_Grey, another Chatelaine Woman of the Year,
broke so much ground and never backed down. https://t.co/0ZUfw2AHcs
Wow, there really is a lot. @stacyleekong I can't find yours!
Vice (@ManishaKrishnan) talked to @supriyadwivedi about her time at Corus https://t.co/mIaX1HtekQ
Here's me on my time at the Globe and Mail, which I couldn't have written without the support of everyone at @Chatelaine.

Gotta run, please add what I forgot, it all matters. Thank you all for all you've done and here's to keeping it up in 2021 🥂https://t.co/37WPcyZNr3

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1/“What would need to be true for you to….X”

Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?

A thread, co-written by @deanmbrody:


2/ First, “X” could be lots of things. Examples: What would need to be true for you to

- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal

3/ Normally, we aren’t that direct. Example from startup/VC land:

Founders leave VC meetings thinking that every VC will invest, but they rarely do.

Worse over, the founders don’t know what they need to do in order to be fundable.

4/ So why should you ask the magic Q?

To get clarity.

You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.

It also holds them (mentally) accountable once the thing they need becomes true.

5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”

Multiple responses to this question are likely to deliver a positive result.