There are lots of problems with ad-tech:

* being spied on all the time means that the people of the 21st century are less able to be their authentic selves;

* any data that is collected and retained will eventually breach, creating untold harms;

1/

* data-collection enables for discriminatory business practices ("digital redlining");

* the huge, tangled hairball of adtech companies siphons lots (maybe even most) of the money that should go creators and media orgs; and

2/
* anti-adblock demands browsers and devices that thwart their owners' wishes, a capability that can be exploited for even more nefarious purposes;

That's all terrible, but it's also IRONIC, since it appears that, in addition to everything else, ad-tech is a fraud, a bezzle.

3/
Bezzle was John Kenneth Galbraith's term for "the magic interval when a confidence trickster knows he has the money he has appropriated but the victim does not yet understand that he has lost it." That is, a rotten log that has yet to be turned over.

4/
Bezzles unwind slowly, then all at once. We've had some important peeks under ad-tech's rotten log, and they're increasing in both intensity and velocity. If you follow @Chronotope, you've had a front-row seat to the fraud.

https://t.co/4mKAB25rnY

5/
Time and again, everything in the ad-tech stack has been demonstrated to be fraudulent: fake audiences firing fake clicks at fake videos on fake sites that suck real dollars out of advertisers' accounts.

6/
This was masterfully elucidated in @timhwang's short 2020 book SUBPRIME ATTENTION CRISIS, whose thesis is: we must deflate the ad-tech bubble intentionally, lest we get a messy rupture that destroys many of the good things the parasite has colonized.

https://t.co/pmWMTNsPRp

7/
The ad-tech fraud is many-layered. On the surface, there's the counting frauds: fake clicks, fake sites, fake videos, etc. But there's a deeper fraud, a theory fraud, the fraud that with enough surveillance data and machine learning, ad-tech can sell anyone anything.

8/
That is: even if we count accurately, ads are still overvalued and underperforming. This is also a lesson whose examples are coming with increasing tempo, as when Ebay simply stopped buying Google search ads and saw NO decrease in sales.

https://t.co/eHL39RRRho

9/
In a piece for @Forbes, marketer-turned-antifraud-auditor @acfou rounds up some of the grossest things festering under the ad-tech log.

https://t.co/5mfJwONF0x

10/
Like that time in 2018 when Procter and Gamble - inventors of "brand marketing" - turned off $200m worth of ad-tech buys and saw no change to their sales. Or when Chase killed 95% of its advertising and kept all of its business.

11/
Most interesting is the tale of how @Uber allowed itself to be defrauded of $150m/year, for years, by ad-tech intermediaries. It's a story told in detail by former Uber head of "performance marketing" @kevin_frisch on the @themktgtoday podcast:

https://t.co/pWgXAeloqX

12/
It starts with the revelation that $50m of its annual spend on customer acquisitions - money paid when an ad leads to a new Uber customer downloading the app, entering payment details and taking their first ride - was fraudulent.

13/
Here's how that worked: scummy marketers fielded low-quality apps (like battery monitors) that requested root access. These apps spied on every app you installed. If you installed Uber, they "fired a click" to the system to report you as having been "converted" by an ad.

14/
After clearing $50m of fraud, Frisch continued to dig into the system. In the end, about $120m of the $150m was being stolen, pocketed for fake clicks on fake sites by fake users.

15/
In a fascinating turn, Frisch describes how his colleagues were indifferent or actively hostile to his efforts. Uber was in "growth mode," trying to beef up its numbers prior to the IPO where suckers would relieve its Saudi royal investors.

16/
Uber is a company that will never, ever be profitable. It, too, is a bezzle. It only "works" if outside investors - marks - can somehow be convinced to buy the insiders' stock, which requires the appearance of growth - AKA "A pile of shit this big MUST have a pony under it!"

17/
So execs like Frisch were required to "spend to budget" - to maintain the appearance of growth, including (especially) the growth of its "precision analytics" marketing, where ad-tech spends turned into directly attributable customer acquisitions.

18/
This is the story that keeps on giving, because it all starts with @slpng_giants's campaign to force Uber to stop advertising on Breitbart, and Uber's inability to get its ad-tech "partners" to definitively switch off Breitbart ads.

https://t.co/YsedrbEzSE

19/
The system's layers of misdirection - there to hide the fraud - meant that it behaved nondeterministically and couldn't fulfil simple requests, which triggered the search.

20/
There's a theory that the reason Big Tech spies on us so much is that they're really good at turning data into sales (and, by extension, influence, as in elections, referenda, etc). But it is increasingly apparent that Big Tech's spying is part of a bezzle.

21/
That is, we're being surveilled, doxed, placed under automated suspicion and digitally discriminated against all to put on a show that separates marks from their dollars.

This is the theme of my 2020 book HOW TO DESTROY SURVEILLANCE CAPITALISM:

https://t.co/Us0SPxlcmD

22/
Namely, that we are under constant surveillane because monopolies can get away with obviously fraudulent and dangerous conduct by mobilizing their monopoly profits to buy political outcomes that serve their ends.

23/
This is also what happened with #Prop22, the most expensive ballot initiative in US history: Uber didn't spearhead a $200m campaign to legalize worker misclassification to become profitable.

Uber will never be profitable.

24/
All that money was spent to maintain the fiction, the fraud, the bezzle - it was an appeal to rescue the wholly fictional pony underneath that gigantic pile of shit.

eof/

More from Cory Doctorow #BLM

Today's Twitter threads (a Twitter thread).

Inside: Stop saying "it's not censorship if it's not the government"; Trump's swamp gators find corporate refuge; and more!

Archived at: https://t.co/7JMcAbaULj

#Pluralistic

1/


Monday night, I'll be helping William Gibson launch the paperback edition of his novel AGENCY at a Strand Bookstore videoconference. Come say hi!

https://t.co/k3fvBdqOK0

2/


Stop saying "it's not censorship if it's not the government": I didn't expect the Spanish Inquisition.

https://t.co/7I0MpCTez5

3/


Trump's swamp gators find corporate refuge: The Swamped project.

https://t.co/MUJyIOr2iw

4/


#15yrsago A-Hole bill would make a secret technology into the law of the land https://t.co/57bJaM1Byr

#15yrsago Hollywood’s MP loses the election — hit the road, Sam! https://t.co/12ssYpV46B

#15yrsago How William Gibson discovered science fiction https://t.co/MYR0go37nW

5/

More from Internet

Many conversations happening on #WhatsApp (WA) groups about new #WhatsAppPrivacyPolicy .
This thread has arguments to help ditch WA & move to @signalapp:
https://t.co/En4fe9VxUN
Share, use, copy-paste, modify with understanding as you deem fit on any platform in whole or part
1/n

Note: No affiliations, conflict of interest
Info presented with NO bias, prejudice, malice or indemnity.
Open to corrections: individual tweets may be deleted, tweets added to thread or corrected as replies.
Points that are unclear or uncertain are marked with "(?)".
2/n

CONTENT OF WA MESSAGES SHALL REMAIN ENCRYPTED END TO END.
BUT, there's data: contacts, group affiliations, co-affiliations, locations (live?), frequency of contacts, *tags* generated when we send or forward a message or file to contacts or groups, links, clicks on links, etc.
3/n

It is unclear whether this data is anonymized.
NOTHING in latest policy *prevents* the collection, retention, sharing or sale by FaceBook (FB: owner of WA) of this data in part or whole whether with identifying information or anonymized.
Meme source:
https://t.co/nMDTUlb0rl
4/n


Companies need to make money & generate profits:
To create software, install & maintain infrastructure.
Google, FB, Insta, Amazon etc sell data created from our content & data generated from our interactions (searches, clicks, purchases etc).
This makes many uncomfortable.
5/n
Well, this should be a depressing read -- notably because the UK and the US are both terrible when it comes to data protection, but the UK appears to be getting a pass. So much for 'adequacy'.


A few initial thoughts on the Draft Decision on UK Adequacy: https://t.co/ncAqc93UFm

The decision goes into great detail about the state of the UK surveillance system, and notably, "bulk acquisition" of data, and I think I get their argument. /1

For one, while the UK allows similar "bulk powers," it differs from the US regime both in terms of proportionality, oversight, and even notice. Some of this came about after the Privacy International case in 2019 (Privacy International) v Investigatory
Powers Tribunal [2019]) /2

Whereas, other bits were already baked in by virtue of the fact that the Human Rights Act is a thing (This concept doesn't exist in the US; rather we hand-wave about the Constitution and Bill of Rights, and then selectively apply it) /3

For example, UK bulk surveillance (I'm keeping this broad, but the draft policy breaksk it down), substantially limits collection to three agencies: MI5, MI6, and GHCQ). By contrast, it's a bit of a free-for-all in the US, where varying policies /4

You May Also Like

Funny, before the election I recall lefties muttering the caravan must have been a Trump setup because it made the open borders crowd look so bad. Why would the pro-migrant crowd engineer a crisis that played into Trump's hands? THIS is why. THESE are the "optics" they wanted.


This media manipulation effort was inspired by the success of the "kids in cages" freakout, a 100% Stalinist propaganda drive that required people to forget about Obama putting migrant children in cells. It worked, so now they want pics of Trump "gassing children on the border."

There's a heavy air of Pallywood around the whole thing as well. If the Palestinians can stage huge theatrical performances of victimhood with the willing cooperation of Western media, why shouldn't the migrant caravan organizers expect the same?

It's business as usual for Anarchy, Inc. - the worldwide shredding of national sovereignty to increase the power of transnational organizations and left-wing ideology. Many in the media are true believers. Others just cannot resist the narrative of "change" and "social justice."

The product sold by Anarchy, Inc. is victimhood. It always boils down to the same formula: once the existing order can be painted as oppressors and children as their victims, chaos wins and order loses. Look at the lefties shrieking in unison about "Trump gassing children" today.
First thread of the year because I have time during MCO. As requested, a thread on the gods and spirits of Malay folk religion. Some are indigenous, some are of Indian origin, some have Islamic


Before I begin, it might be worth explaining the Malay conception of the spirit world. At its deepest level, Malay religious belief is animist. All living beings and even certain objects are said to have a soul. Natural phenomena are either controlled by or personified as spirits

Although these beings had to be respected, not all of them were powerful enough to be considered gods. Offerings would be made to the spirits that had greater influence on human life. Spells and incantations would invoke their


Two known examples of such elemental spirits that had god-like status are Raja Angin (king of the wind) and Mambang Tali Arus (spirit of river currents). There were undoubtedly many more which have been lost to time

Contact with ancient India brought the influence of Hinduism and Buddhism to SEA. What we now call Hinduism similarly developed in India out of native animism and the more formal Vedic tradition. This can be seen in the multitude of sacred animals and location-specific Hindu gods