A HUGE thread of Bill Bernbach’s incredible advertising wisdom.

At Wikipedia, we are told MLK and the other founders of the SCLC were inspired by Billy Graham. Right. Why would these guys be inspired by Billy Graham? Please ask yourself if that makes any sense.

I doubt there are many outside of Norway that know that the Norwegian pop group A-ha was critical in the introduction of electric car incentives in Norway. I certainly didn't. Read on...

In 1989, two members of the group, Morten Harket and Magne Furuholmen were in Switzerland with environmentalist Frederic Hauge, when they came across a hobby-converted Fiat Panda. Stated range: 45 km. They snapped it up and imported it to Norway.

Photo: In Switzerland (Bellona)

On arrival in Norway, the regs didn't accommodate the registration of electric cars so it couldn't legally be driven on the road. Since it had a propane-fuelled heater, just like a motorhome, they registered it as a motorhome.

Moreover, in contrast to petrol cars, diesel cars paid registration fees based on how far they were driven, and our heroes thought this should also apply to electric cars. So the two-seater Swiss-converted Fiat Panda was registered as a diesel motorhome in Norway.

They managed (somehow) to avoid paying the one-off registration fee in 1990, and ever since then electric cars have been exempted this now-substantial fee.
Source:

(An extract from Field Marshal Sam Manekshaw, Soldiering with Dignity)

The man eventually destined to be free India's first Field Marshal was born on 3rd April 1914 at Amritsar. How did a Parsi couple settle for the holy city of the Sikhs? I once asked him and was told that in+

1899, his father recently qualified as a doctor and just married, could make no professional headway in Bombay, and was advised to try his luck at Lahore in the Punjab. With his young wife, he set off by train for Lahore. The long dusty and hot journey took five days and by the+

end of it, his young wife, who had never left the comforts and civilization of Bombay, was in hysterics and cried to go back. Poor Dr Manekshaw did all he could to comfort her, but as the train steamed into Amritsar, with her first sight of the Sikhs the young bride screamed her+

lungs out and refused to go any further. So they left the train at Amritsar, and there they stayed for forty-five years.

The Manekshaws had six children, four boys and two girls, and Sam was the fifth child. Sam had his schooling at Nainital's Sherwood College.+

After completing his schooling, he should have gone to England to pursue higher studies; this was the promise made to him by his father but, fortunately for the Indian Army, Dr Manekshaw felt that this particular son was far too young to be on his own in a foreign country, even+

Rhino Barges

One of the dullest, coolest, more bizarre and fascinating pieces of kit used in Normandy.

Which NO ONE REALLY CARES ABOUT.

BUT I DO AND YOU SHOULD TOO.
/1

#WW2 #SWW #History

Planning for Overlord and Neptune had a serious snag, how to get troops from LSTs onto the beach as simply ramming them onto the beaches and dropping the ramp was known to damage the exceptionally vulnerable LSTs and felt to be unsustainable in the mid to long term. /2

LSTs were essential in sustaining Overlord's progress and were a subject of major headaches in the planning phase, and a real subject of friction when it came to launching additional amphibious operations such as Dragoon.

A single LSTs loss represented a capability nick. /3

So, logic dictated, we don't really want these remarkable but rare and highly valuable vessels constantly doing beach landings, we want something to act as a medium between ship to shore, and in came the (mostly) American designed Rhino. /4

I fucking love Rhinos.

Seriously.

Graceful lines of pure industrial pedigree.

Modular.

LOOK AT IT. /5

1. This is a thread about the Bristol Beaufighter & how it was the most important (if not the absolute ‘best’) heavy fighter of the SWW. Beaufighter origins go back to the Bristol Type 142 ‘Britain First’ built as a publicity stunt for Daily Mail owner Lord Rothermere in 1935.

2. With a top speed of 278mph, this was considerably faster than the Hawker Fury, which could only manage 207mph. A specification for a fast medium bomber was issued for a revised version of the 142M, named the Blenheim.

3. By the time the war started all-metal monoplane fighters had eclipsed the performance of the Blenheim. Serious shortcomings in operational capabilities of all RAF aircraft were revealed during early wartime aerial activity, leading to heavy losses of aircraft & crews.

4. Lack of defensive armament, armour & self-sealing tanks were added to the problems of looming obsolescence. The huge number of aircraft ordered from shadow factories, along with delays to replacement models, kept the Blenheim in the front line much longer than it should have.

5. Fighter Command had 7 Blenheim IF squadrons at the outbreak of war. These were dual purpose day/night units, but by early 1940 were operating primarily as night fighters. The need to provide cover for east coast convoys led to the formation of 4 ‘trade protection’ squadrons.