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Uncle Bernbach
@unclebernbach 4 years, 5 months ago 725 views

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A HUGE thread of Bill Bernbach’s incredible advertising wisdom.

Bill Bernbach is the father of modern advertising. Much of the current structure of the ad industry and the values we try to instill in our work were greatly influenced by him. Most of us wouldn’t be here if not for Bernbach.

1) “I warn you against believing that advertising is a science.”

2) “We don’t do just snob ads, we don’t do just short copy ads, or just long copy ads, or any particular style. If you want to know what makes DDB ads, it is a fresh and original idea that conveys the advantage of the product memorably. We have no formula.”

3) “No matter how skilful you are, you can’t invent a product advantage that doesn’t exist. And if you do, and it’s just a gimmick, it’s going to fall apart anyway.”

More from History

Tweeting Historians
@Tweetistorian

Happy Friday! I'm @khowaga, and I'm talking about the social history of medicine and disease in #Egypt. Today's topic is the cholera of 1883. (1/19)

#tweetistorian #twitterstorians #histmed #epitwitter

It goes like this.

According to popular legend, Patient Zero of the 1883 cholera epidemic was a mason in his mid-forties named Ḥassan Nūr-al-Dīn, who lived in the port city of Damietta (34,000 people). (2/19)

Nūr-al-Dīn rarely traveled outside of Damietta, but on the morning of Thursday, June 21, he took the local train to the next major town upriver, Manṣūra (30,000 people) for a weekend trip. The next day, Friday, he began to feel unwell. (3/19)

After a fitful night, he went to the station to return home on Saturday. His condition deteriorated rapidly: on boarding the train he exhibited no symptoms, but by reaching the hamlet of Rās al-Khalīg, about an hour later, he had become violently ill. (4/19)

By the time the train arrived in Damietta, he was so weak that he had to be carried home from the station. He arrived at his house before sunset, died shortly before midnight and was buried promptly the next day, Sunday, June 24. (5/19)

History Under Your Fee...
@HUFToday

#TodayInHistory Ram Prasad Bismil,Ashfaqullah Khan and Roshan Singh are hanged in 1927, as they give up their life for the cause of freedom and inspire many a revolutionary. #LestWeForget

Shahjahanpur was a hub of revolution during the freedom struggle. Most of the revolutioaries in the North, were from this town. And among them, the most famous were two friends, whom destiny would bring together- Ram Prasad Bismil and Ashfaqullah Khan.

Ashfaqullah Khan was born at the turn of the 20th century on October 22, while Bismil was born 3 years earlier on June 11, in the same town. Both of them were excellent writers in Urdu and Hindi.

Both of them would come together under the Hindustan Republican Association, not to mention the fact that Ashfaq was an admirer of Bismil’s poetry, and became close friends with him on that account.

And both these men were hanged on the same date, December 19, 1927 for their involvement in the Kakori event. Two men from different religions, different backgrounds, yet destiny would bring them together.

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Kaspars Ozolins
@lettlander

THREAD: Meditations on marriage metaphors in Ruth

The book of Ruth is, of course, a story about a beautiful marriage. But even before the courtship and the wedding and the important genealogy at the end, we find interesting language that is strikingly reminiscent of Genesis 2:24

That important verse reads:

'Therefore a man shall leave [יַֽעֲזָב] his father and his mother and hold fast [וְדָבַ֣ק] to his wife, and they shall become one flesh.'

The verb עזב can be quite strong in force. For example, Joseph leaves behind [וַיַּעֲזֹ֤ב] his garment as he flees from Pharaoh's wife's sexual advances. Countless times, Israel is depicted abandoning the LORD, for example in Judg 2:12 [וַיַּעַזְב֞וּ], and going after other gods.

Likewise, the verb דבק is rather striking. Lot is mortified of disaster overtaking him [תִּדְבָּקַ֥נִי] as he flees from Sodom. Israel is commanded in Deut 10:20 to cling fast [תִדְבָּ֔ק] to the LORD and serve him and swear by his name.

Together they illustrate how radical God designed marriage to be. Marriage is a real severing of family relations in order to form a new, permanent bond with another human being.

Something very similar to this takes places in Ruth's life.

The Times
@thetimes

"I was born in 1921. There have been some incredible moments in the past century, but some years will always be etched in my heart. When I was 22 years old I was sent to Auschwitz. I survived the Holocaust."

Freddie Knoller writes for @TimesRedBox on #HolocaustMemorialDay

"My earliest years in Vienna were largely happy ones. I came from a wonderful, loving family. I was one of three brothers — we all played music and our home was full of happiness. But, I was also subjected to

"After the Germans invaded my home country of Austria this became unbearable. I still remember Kristallnacht — the broken glass and the beatings so many Jewish men received. It became clear that to stay was dangerous"

"My parents, in their fifties, believed they were too old to be the targets of the Nazis so they stayed in Vienna. They were wrong. The Nazis did not care if Jews were young or old, religious or secular. My parents were murdered in Auschwitz-Birkenau alongside 1.1 million others"

"Eventually I joined a French Resistance group in southwest France, alongside non-Jews who risked their lives to stand up for what was right. But I was betrayed, tortured, and sent to a concentration camp."

$Advaid \u0d05\u0d26\u0d4d\u0d35\u0d48\u0d24\u0d4d$

Advaid അദ്വൈത്...
@Advaidism

Folks who don't know history just tweet whatever they want.

On Feb 1935, Bose attacked the Nazis as he was angry as Indians were described as Sub-Humans in Mein Kampf. The British arrested Bose in April 1936, because he insulted the Nazis.

#Thread

So Neta ji actually believed the Nazis could deliver freedom to India & its people?

How can thinking Indians accept and eulogise such a gross error of judgement on the part of Bose is simply beyond me.

Not wonder Charlatans con us in the name of faux patriotism.
— SonaliRanade (@sonaliranade) January 23, 2021

The West at this point had a soft spot for the Nazis. France, Great Britain, Netherlands, Poland all gave the Nazi Salute during the 1936 Olympics in Berlin.

Even during the Spanish Civil War (1936 - 1939), the Western powers observed neutrality as the Fascists rose in Spain.

In 1937, Hitler told British Foreign Secretary Lord Halifax that one of his fav movies was ‘The Lives of a Bengal Lancer’. Why?

‘The Lives of a Bengal Lancer’ depicted a handful of "superior race" Brits holding sway over an entire Indian subcontinent (Sub-Humans).

"Shoot Gandhi. If necessary, shoot more Congress Leaders (Nehru & Bose)."

- Hitler to Lord Halifax, Britain's Foreign Secretary

This statement by Hitler in 1937 angered many pro-Leftist leaders of the INC including Bose.

Bose reached London in Jan 1938, and he met many leaders of the British Labour Party including Attlee.

1938 & 1939 were two huge years for the Indian National Congress. As i always say, the 10-year phase from 1938 - 1948 shaped modern India and it began in 1938 Haripura session.

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SK
@sk_diary1

A #story from #Thiruvilayadal puranam-one of divine leelas of Bhagwan Shiva

#threadseries #Madurai

Story 16- it is about how Bhagwan Shiva explained the meaning of Vedas to the Rishis.

வேதத்துக்குப் பொருள் அருளிச் செய்த படலம்

Once there was a great deluge,everything in the world was destroyed.All lifeforms that existed got perished.Afterwards ,due to Bhagwan Shiva creation started.Then from Bhagwan Shiv ji's mouth-birth of 🕉 OM- Pranavam happened.From Pranavam,4 vedas appeared. Rishis learned them.

Many Rishis in Naimisharanya learned Vedas&recited them but they didn't understand the meaning&essence of Vedas. They were worried as they couldn't find any guru who can teach them the meaning of Vedas.That time,Rishi Arabhatar visited them.Rishis told him about need their worry.

Rishi Arabhatar told them that Bhagwan Shiva has given Vedas &he would be grateful enough to teach the meaning as well.But for that rishis have to rigorous penance at a sacred place.Also told them to go to Sundareswarar temple in Madurai to do tapas in front of Dakshinamurthy.

Assured them that Dakshinamurthy himself will come & teach them.Rishis proceeded to Madurai & started their tapas in front of Dakshinamurthy sannidhi for almost a year starting from Karthigai month pournami to next year Karthigai month pournami following all rituals..annadan

Kanekoa
@KanekoaTheGreat

*The Evidence Collection*

There is overwhelming evidence of election fraud. Therefore it is the duty of the Executive, Legislative, & Judicial branches to throw out the fraudulent votes & to honor their oath to protect & defend the Constitution of the USA.🇺🇸🦅

A list below.🔻

1/ Navarro Report: The Immaculate Deception - Six Key Dimensions of Election Irregularities -

2/ Analysis of 3,000 U.S. counties shows Joe Biden received 5.6 % more votes in counties using Dominion Voting Systems (Video) -

3/ Antrim Michigan Dominion Voting Systems Forensics Report -

4/ Evidence Grows: ’20 Election Was Rigged -

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$Ranvijay Singh\U0001f1ee\U0001f1f3$

Ranvijay Singh🇮🇳...
@ranvijayT90

#Thread Two divine forms of Khatu Shyam ji...

On the day of Amavasya, devotees get the darshan of Shyam Baba in Shyam varan (black color). In ordinary days, the form of Baba is saffron. The reason for this is a custom. The real head of Shyam Baba which had appeared from Shyam Kund is of Shyam varan.

Every day Shyam Baba's grand Shringar is done by Pujaris. The main part of Shyam Baba's shringar is Tilak. This Shringar is done by the members of Nij Mandir sevaks. The sevaks of the Nij Mandir do sandalwood tilak to Baba everyday in the auspicious time.

This Divine Tilak is applied from the forehead to the nose. When Baba is given a bath by sevaks, this tilak comes off. Then in the auspicious time, the sevaks again apply tilak to Baba.

There is no auspicious time on the Amavasya. Because of this, tilak is not done on that day. That's why devotees have darshan of Shyam Baba on the Amavasya only in the actual real form (Shyam Swaroop). Baba's tilak is done on Amavasya only on the day of Deepawali.

EverythingOppresses
@SoOppressed

The first area to focus on is diversity. This has become a dogma in the tech world, and despite the fact that tech is one of the most meritocratic industries in the world, there are constant efforts to promote diversity at the expense of fairness, merit and competency. Examples:

USC's Interactive Media & Games Division cancels all-star panel that included top-tier game developers who were invited to share their experiences with students. Why? Because there were no women on the

ElectronConf is a conf which chooses presenters based on blind auditions; the identity, gender, and race of the speaker is not known to the selection team. The results of that merit-based approach was an all-male panel. So they cancelled the conference.

Apple's head of diversity (a black woman) got in trouble for promoting a vision of diversity that is at odds with contemporary progressive dogma. (She left the company shortly after this

Also in the name of diversity, there is unabashed discrimination against men (especially white men) in tech, in both hiring policies and in other arenas. One such example is this, a developer workshop that specifically excluded men: https://t.co/N0SkH4hR35

$Billy Bostickson \U0001f3f4\U0001f441&\U0001f441 \U0001f193$

Billy Bostickson 🏴👁&👁 ...
@BillyBostickson

1. Project 1742 (EcoHealth/DTRA)
Risks of bat-borne zoonotic diseases in Western Asia

Duration: 24/10/2018-23 /10/2019

Funding: $71,500
@dgaytandzhieva
https://t.co/680CdD8uug

2. Bat Virus Database
Access to the database is limited only to those scientists participating in our ‘Bats and Coronaviruses’ project
Our intention is to eventually open up this database to the larger scientific community
https://t.co/mPn7b9HM48

3. EcoHealth Alliance & DTRA Asking for Trouble
One Health research project focused on characterizing bat diversity, bat coronavirus diversity and the risk of bat-borne zoonotic disease emergence in the region.
https://t.co/u6aUeWBGEN

4. Phelps, Olival, Epstein, Karesh - EcoHealth/DTRA

5, Methods and Expected Outcomes
(Unexpected Outcome = New Coronavirus Pandemic)