Tales from the Taiwan quarantine hotel, day 6, thread 3.

Big changes in the food situation today.
More about that below.

This was my last

A lot of bootstrappers think they have a marketing problem:

"I need to get better at marketing."

But, it's more likely that you have a product problem:

"Do customers really want this? Do they care enough about this to switch to a new solution?"

☝️ this is why most of my book, @marketingdevs, is about:

1. Choosing the right market
2. Building something they want

"If your product is remarkable, getting noticed is a lot easier." – @peldi

I was reminded of this concept again this morning while reading @pjrvs' book (Company of One):

"Sales increase when you honestly evaluate what someone needs and then teach them the value of what you're selling."

To succeed, your product has to offer an outcome that is highly desirable to a large group of customers.

The number of sales your product receives is a multiple of these two variables:

1. How big is the target market?
2. How desirable is the outcome you're offering them?

Do you know?

Multiverse is mentioned in several of Hindu Scriptures.

In 1927 came a theory named 'Big Bang' which was a scientific effort to provide some explanation about how our Universe came into existence. It suggested that Universe started as a tiny, hot and dense...

...something that expanded rapidly from the singularity with a big explosion or Big Bang from which formed the galaxies, stars and the rest of the Universe.
However, the science in our Vedas explained these concepts since millennia. Rig Veda mentions Hiranyagarbha and Brahmanda..

...Visphotak which talks about a similar theory.
The concept of Parallel universes may be novel to the modern scientists but it rests very comfortably in ancient Hindu Cosmology. The Puranas are replete with descriptions of many worlds whose inhabitants are ruled by kings in...

...the human plane and Gods in a higher plane. The many Gods in turn belong to many different worlds and planes of existence. At the highest level of hierarchy are the trinity namely Brahma, Vishnu and Mahesha, ruling the divine Kingdoms. Brahma is the creator who dreams...

...the Universe into being, which is maintained by Vishnu. What Humans perceive as reality is in fact the dream of Brahma, misled by matter. Brahman( not to be confused with Brahma) is the ground of all reality & existence. Brahman is uncreated,external, infinite & all-embracing.

X : Our executive team is concerned that we need to up our game in order to out innovate Amazon.
Me : Do you map?
X : Yes
Me : Like this?
X : No. What's that?
Me : A map of a tea shop.

X : Why is that a map?
Me : Long story, all to do with how space has meaning. To keep it short, maps help people to focus on user needs, the components involved, to communicate missing components and scenario play ideas like staff becoming robots.

Me : They’re also good for measuring and managing capital flow, making investment decisions, removing bias and getting rid of duplication.
X : I don’t see how that helps with innovation?

Me : Well, innovation is a tricky word because we use it to describe many things. If you’re talking about differentiation with the adjacent unexplored then you’re experimenting in the “uncharted” space e.g. immortality with magic provided by the special custom built kettle.

X : That sounds like nonsense.
Me : A lot of what people think will be the next great innovation is nonsense. Actually, most of it is. That’s the nature of the uncharted space, it’s experimental, high risk and generally results in failure.
X : We need more reliable innovation.

By popular demand, here is the official Mystery Grove Film Recommendations list. Watch all of these in order if you want to truly understand the world we live in today.