This year I started writing daily on Twitter about finance and investing and gained more than 500 followers in 2 weeks

Here are the main things I learned on Twitter growth

1. Brand
2. Content
3. Engagement
4. Networking
5. Tools

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1. Brand
You need to find a niche you are interested in and focus on it
E.g. finance, fashion, travel, etc.

Adjust your profile by adding a profile picture and banner that will show someone what your profile is about and why they should follow you.
Add a linktree that will have all the links for your blog, website, newsletter, etc.
2. Content
Don't wait to gain followers before posting. Nobody will follow you if they see an empty feed.

Start posting daily focusing more on single tweets or threads that provide insights on a topic people in your niche might be interested in.
At first, it will feel like talking to a mirror.

Have a pinned tweet, which will be your best one that will catch the attention of someone visiting your profile.
3. Engagement
Follow accounts in your niche and start interacting with them on a daily basis.

Comment on their tweets and retweet them.

It's better to quote-tweet than retweet.
In your comments and quotes, add something unique and insightful.

Don't just regurgitate their tweet as most people do.

You can also answer with one of your tweets or threads.

Adding images to your tweets also helps.
4. Networking
Start connecting with some accounts

You can send DMs to ask questions or thank them for the insights they provided you.

Don't hesitate to ask for help when you are getting started.

Remember they were at your exact position when they first started.
5. Tools
Use https://t.co/VCTZ8hbPE2 to design your logos and banner for free
You can also sign up for the premium version that has the first month free
Use https://t.co/Xyv2HAc77W, a tool that proofreads your tweets for typos and syntax errors
Use https://t.co/iwX1wSlWes to create a list of links for your various social media accounts, blog, website, store. etc.
If you write a long thread you can use one of the many accounts that will unroll your tweet, so your followers can also read it in a blog-like form.

I use https://t.co/xdlw5izlWQ
Start a newsletter, where you post your long threads as blog posts.

I use https://t.co/oUlDiLqD07
I also use https://t.co/DCAPwXlwgK, to take notes for threads I intend to write.

It makes it much easier and you can have a backup of your threads
And most importantly don't obsess on your number of followers and focus on providing value with your content.

And remember that the journey is more important than the destination.

Enjoy the ride

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More from Kostas 👨‍💼 📈 💸

The Mother of All Squeezes

How Volkswagen went from being on the brink of bankruptcy to the most valuable company in the world in two days

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1/ At the peak of the 2008 financial crisis, Volkswagen was considered a very likely candidate for bankruptcy.

Heavily indebted and already financially struggling before 2008, with car sales expected to plummet due to the ongoing global crisis.


2/ With GM and Chrysler filing for bankruptcy in 2009, shorting the VW stock would seem a safe bet.

If you are not familiar with stock shorts and short squeezes check my thread


3/ On October 26, 2008, Porsche announced it had increased its stake at VW from 30% to 74%.

This was a surprise to many who were led to believe that Porsche wasn't planning a takeover of VW, based on the company's announcements.


4/ Before the announcement, the short interest was approximately 13% of the outstanding shares, a number considered relatively low.

Porsche had a 30% stake, the Lower Saxony government fund held 20% of the shares, and another 5% was held by index funds.

More from Finance

THREAD: Who are the rising stars of Chinese elite politics in the central Party-State bureaucracy?

For @MacroPoloChina I analyzed last year's ministerial-level promotions to posts in Beijing

TLDR: Ties to Xi Jinping—or a Xi ally—are very helpful! (1/14)

https://t.co/kO2A0Efyq2


Seven politicians were promoted to ministerial-level positions in central Party agencies last year

All are likely to feature on the next Central Committee selected at the 2022 Party Congress

Some could make the CCP's elite 25-person Politburo (2/14)

https://t.co/kO2A0Efyq2


Likeliest for the Politburo is Meng Xiangfeng, new Executive Deputy Director of the CCP General Office

He would replace Xi ally Ding Xuexiang as CCP chief-of-staff if Ding is promoted further in 2022

Meng worked under Xi allies Cai Qi in Hangzhou and Chen Xi in Liaoning (3/14)


Less likely for the Politburo but still important is Jiang Jinquan, new Director of the CCP Policy Research Office

He replaces 5th-ranked leader Wang Huning who led the Party's brains trust for 18 years

Wang remains prominent and will be <68 in 2022, so he'll stay around (4/14)


Other notable central Party promotions include Li Shulei and Liang Yanshun, who both assisted Xi when he led the Central Party School from 2007-2012

Li is a political conservative who is said to be quite close with Xi, even drafting his 2014 speech on culture and art (5/14)

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