Grade Awarding 2021 - a thread.
1. For pupils and parents; it sounds daft but there isn’t much you can control right now. Teacher will play the main role in awarding grades, and there may well be some time or formal exam for subjects. But we don’t know exactly what yet.

What does it take to sustain screwiness in the way the world works? Mostly, it's just good people, trying their best to get us to a better place... within constraints which pretty much preclude us actually getting anywhere! A case in point with

These authors come across as hugely committed to something we might all agree upon: improving young people's experiences of physical education through better school-based-interventions. Sounds great? Agreed, & pretty much everything about their study models best practice 🥳

Sadly, established "best practice" involves further embedding the medicalisation of PE as if it should be about the potential contribution of physical activity to everything from quality of life, self-perception & cognition to the likelyhood of becoming healthy & active adults 🤯

We're reminded of the Chief Medical Officer's "recommended guidelines of 60 min of moderate-to-vigorous physical activity (MVPA) per day for healthy growth and development" 👇 This is a focus on what we can easily measure (generic) rather than on what we might value (individual).

We get recognition that PE "is not merely an opportunity for children to engage in PA" but that's linked to its role in "the development of knowledge & skills to foster their PA engagement throughout life" - so further focus on health outcomes. A long way from @meaningfulPE 🙄

How to effectively use Twitter for learning, networking, audience building, start a business, build a personal brand from scratch ?

A Thread 🧵👇

Disclaimer - Everything said here is “industry leader thoughts and mine” experience with Twitter, I don’t deserve any credits. I have just shared with you all things about Twitter at one glance. This guide covers everything about Twitter.

1/ First question you should ask yourself : Why to join Twitter?

I will tell you that you can generate sales, build connections, job opportunities, best learning sources, personal brand, start your own business and bunch of other things you can think of, Twitter will help you.

2/ Twitter is the best social networking platform in the world. Twitter is a school that helps teach people. Let’s cover all the things one by one from scratch.

3/ How to start using Twitter?

- Open the app and clean all your following.
- Avoid negative people and politics.
- Skip Twitter's recommendations.
- Start consuming content of people you follow for the 1st 15 days.

The Copywriter’s Guide to Buyer Persona

•••THREAD•••

1. Define a Background

For this thread we will be selling Mass Gainer protein shakes to college men that want to gain weight.

Go deep and make a full profile up of one of these people.

You want to include:
> age
> job
> what they do in free time
> what they’re feeling

Example:

Brad is a junior in college (21 years old). He does work during the week and parties on the weekends.

He started going to the gym with his friends but isn’t really seeing results. He’s starting to get frustrated and wants to find a cure to his problems.

2. Define Their Goals and Challenges

When you define these things, you can use them in your copy.

Painting your ideal customer’s pain points throughout your copy is important.

You need to show them that they have a problem, and you can solve.

Example:

Brad is fairly skinny and wants to gain weight fast.

He’s tried eating more but can’t eat enough, or maybe he eats the wrong things.

Whatever it might be, it’s not working and he’s getting frustrated.