When you do media training for TV interviews, you learn some of the tactics for avoiding difficult questions. I'm speaking about
- deflection
- bridging
- deferring
These skills are key when you face high-level interviews on media.

Deflection is usually the easiest.

Q: Didn't you say Bitcoin was going to keep rising to $100k?
A: That's one thing I actually wanted to talk about. We are pretty rigorous with our research. In fact, recently, we upgraded our research platform with an AI System...
Bridging as the name implies means you connect from the question and move away to what you want to focus on. The emphasis on connecting the question to your answer is the key difference with deflection, which takes a sharp turn away from the question right from the beginning.
Q: Categorically, do you believe Nigeria can solve its power issue?
A: Categorically speaking, Nigeria's problem with power needs a proper definition. Is it Generation or transmission or tariffs? or Financing or a lack of political will? I think if we take the telecoms ndustry...
Deferring is the default practice for non-comms people when faced with a question about their company or a subject they don't want to talk about. This involves notifying the interviewer that there is someone better equipped to answer and that your response does not represent..
the views of the organization or group.

Q: So, at what point does XYZbank intend to raise more capital to achieve more growth across their operations?
A: Thanks for asking however I believe our investor relations teams have a press release/briefing that better answers this.
Then you can bridge to something else.

A: ...however like most banks, we are keen to tap into the emerging themes across the region. I think banking as a whole is set for a major paradigm shift in the retail space. Fintechs, Cryptocurrencies, Big Data are all exciting themes...
Speaking to media is usually a stressful event for many but there are ways to overcome that stress and have a good interview.

1) Practise your intro. The likelihood of a bad interview starts with how you respond to that first question/comment - 'Thanks for joining the show...'
I have a standard 'Thanks for having me'. Find out what works for you. Keep it brief and simple. The interviewer wants to get on with the show as fast as possible and will often interrupt if longer. Practice that intro.
2) Match the interviewer's energy. When you are able to achieve this, the chemistry tends to make for a really great interview. Your interviewer would likely not be laid-back and speaking in a low register, so you shouldn't (except you're a politician - different class for this)
3) Keep the answers short. State your most critical point first then expand. If you have time, add more points. You don't always have time to build an argument with minor logic and precepts that crescendo into a main conclusion.
On a more preparatory tone, dress well and request questions or an area of focus from the interviewer to avoid those difficult situations, when you will have to deflect or otherwise. If there's time, the interviewer will circle back to the question and you have to still answer.

More from Education

The outrage is not that she fit better. The outrage is that she stated very firmly on national television with no caveat, that there are no conditions not improved by exercise. Many people with viral sequelae have been saying for years that exercise has made them more disabled 1/


And the new draft NICE guidelines for ME/CFS which often has a viral onset specifically say that ME/CFS patients shouldn't do graded exercise. Clare is fully aware of this but still made a sweeping and very firm statement that all conditions are improved by exercise. This 2/

was an active dismissal of the lived experience of hundreds of thousands of patients with viral sequelae. Yes, exercise does help so many conditions. Yes, a very small number of people with an ME/CFS diagnosis are helped by exercise. But the vast majority of people with ME, a 3/

a quintessential post-viral condition, are made worse by exercise. Many have been left wheelchair dependent of bedbound by graded exercise therapy when they could walk before. To dismiss the lived experience of these patients with such a sweeping statement is unethical and 4/

unsafe. Clare has every right to her lived experience. But she can't, and you can't justifiably speak out on favour of listening to lived experience but cherry pick the lived experiences you are going to listen to. Why are the lived experiences of most people with ME dismissed?
Time for some thoughts on schools given the revised SickKids document and the fact that ON decided to leave most schools closed. ON is not the only jurisdiction to do so, but important to note that many jurisdictions would not have done so -even with higher incidence rates.


As outlined in the tweet by @NishaOttawa yesterday, the situation is complex, and not a simple right or wrong https://t.co/DO0v3j9wzr. And no one needs to list all the potential risks and downsides of prolonged school closures.


On the other hand: while school closures do not directly protect our most vulnerable in long-term care at all, one cannot deny that any factor potentially increasing community transmission may have an indirect effect on the risk to these institutions, and on healthcare.

The question is: to what extend do schools contribute to transmission, and how to balance this against the risk of prolonged school closures. The leaked data from yesterday shows a mixed picture -schools are neither unicorns (ie COVID free) nor infernos.

Assuming this data is largely correct -while waiting for an official publication of the data, it shows first and foremost the known high case numbers at Thorncliff, while other schools had been doing very well -are safe- reiterating the impact of socioeconomics on the COVID risk.

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#தினம்_ஒரு_திருவாசகம்
தொல்லை இரும்பிறவிச் சூழும் தளை நீக்கி
அல்லல் அறுத்து ஆனந்தம் ஆக்கியதே – எல்லை
மருவா நெறியளிக்கும் வாதவூர் எங்கோன்
திருவாசகம் என்னும் தேன்

பொருள்:
1.எப்போது ஆரம்பித்தது என அறியப்படமுடியாத தொலை காலமாக (தொல்லை)

2. இருந்து வரும் (இரும்)


3.பிறவிப் பயணத்திலே ஆழ்த்துகின்ற (பிறவி சூழும்)

4.அறியாமையாகிய இடரை (தளை)

5.அகற்றி (நீக்கி),

6.அதன் விளைவால் சுகதுக்கமெனும் துயரங்கள் விலக (அல்லல் அறுத்து),

7.முழுநிறைவாய்த் தன்னுளே இறைவனை உணர்த்துவதே (ஆனந்த மாக்கியதே),

8.பிறந்து இறக்கும் காலவெளிகளில் (எல்லை)

9.பிணைக்காமல் (மருவா)

10.காக்கும் மெய்யறிவினைத் தருகின்ற (நெறியளிக்கும்),

11.என் தலைவனான மாணிக்க வாசகரின் (வாதவூரெங்கோன்)

12.திருவாசகம் எனும் தேன் (திருவா சகமென்னுந் தேன்)

முதல்வரி: பிறவி என்பது முன்வினை விதையால் முளைப்பதோர் பெருமரம். அந்த ‘முன்வினை’ எங்கு ஆரம்பித்தது எனச் சொல்ல இயலாது. ஆனால் ‘அறியாமை’ ஒன்றே ஆசைக்கும்,, அச்சத்துக்கும் காரணம் என்பதால், அவையே வினைகளை விளைவிப்பன என்பதால், தொடர்ந்து வரும் பிறவிகளுக்கு, ‘அறியாமையே’ காரணம்

அறியாமைக்கு ஆரம்பம் கிடையாது. நமக்கு ஒரு பொருளைப் பற்றிய அறிவு எப்போதிருந்து இல்லை? அதைச் சொல்ல முடியாது. அதனாலேதான் முதலடியில், ஆரம்பமில்லாத அஞ்ஞானத்தை பிறவிகளுக்குக் காரணமாகச் சொல்லியது. ஆனால் அறியாமை, அறிவின் எழுச்சியால், அப்போதே முடிந்து விடும்.