New from me:

I’m launching my Forecasting For SEO course next month.

It’s everything I’ve learned, tried and tested about SEO forecasting.

The course: https://t.co/bovuIns9OZ

Following along 👇

Why forecasting?

Last year I launched https://t.co/I6osuvrGAK to provide reliable forecasts to SEO teams.

It went crazy.

I also noticed an appetite for learning more about forecasting and reached out on Twitter to gauge interest: https://t.co/SrPFtXnRI3
The interest encouraged me to make a start...

I’ve also been inspired by what others are doing: @tom_hirst, @dvassallo and @azarchick 👏👏

And their guts to be build so openly in public.
So here goes it...

In the last 2 years I’ve only written 3 blog posts on my site.

- Probabilistic thinking in SEO
- Rethinking technical SEO audits
- How to deliver better SEO strategies.

I only write when I feel like I’ve got something to say.

https://t.co/WyVLANB7b5
With forecasting, I’ve got something to say. 💭

There are mixed feelings about forecasting in the SEO industry.

Uncertainty is everywhere. Algorithm updates impacting rankings, economic challenges impacting demand.

It’s difficult. 😩
It’s easier to say forecasting is impossible.

But forecasts are an expectation. You often need them to win pitches, or to get budget.

My aim with the course isn’t to shy away from the challenges. But to show you how you can embrace uncertainty & communicate it.
COURSE OUTLINE:

I got some excellent feedback on topics to include from a few experienced SEOs. 🙌

I added all of the feedback to @NotionHQ and consolidated the most common feedback into a broad outline - including some topics I was keen on including.
COURSE FORMAT:

I’ve opted for video vs an e-book. There’ll be some templates included, so it’s just easier to do video demos.

I’ve already started creating slides in @BeautifulAI_ and they’ll be exported to Keynote on final edit for transitions and subtle animation. 😎
COURSE PRICING:

I like the idea of reach > revenue shared by @tom_hirst

Pre-launch pricing will be $29 and will increase to $59 for launch. 🚀 https://t.co/4Ljq5jYsyA
RELEASE DATE:

👇👇👇

15 February 2021 🔥

👆👆👆

Website: https://t.co/bovuIns9OZ

Gumroad: https://t.co/rNDABYN6oT

More from Education

Last month I presented seven sentences in seven different languages, all written in a form of the Chinese-character script. The challenge was to identify the languages and, if possible, provide a


Here again are those seven sentences:

1) 他的剑从船上掉到河里去
2) 於世𡗉番𧡊哭唭𢆥尼歲㐌外四𨑮
3) 入良沙寢矣見昆腳烏伊四是良羅
4) 佢而家喺邊喥呀
5) 夜久毛多都伊豆毛夜幣賀岐都麻碁微爾夜幣賀岐都久流曾能夜幣賀岐袁
6) 其劍自舟中墜於水
7) 今天愛晚特語兔吃二魚佛午飯

Six of those seven sentences are historically attested. One is not: I invented #7. I’m going to dive into an exploration of that seventh sentence in today’s thread.

Sentence #7 is an English-language sentence written sinographically — that is, using graphs that originate in the Chinese script. I didn’t do this for fun (even though it is fun), or as a proposal for a new way to write


I did it as a thought experiment. Why? Because thinking about how the modern Chinese script might be adapted to write modern English can give us valuable insights into historical instances of script borrowing, like those that took place centuries ago in Japan, Korea, and Vietnam.
Department List of UCAS-China PROFESSORs for ANSO, CSC and UCAS (fully or partial) Scholarship Acceptance
1) UCAS School of physical sciences Professor
https://t.co/9X8OheIvRw
2) UCAS School of mathematical sciences Professor

3) UCAS School of nuclear sciences and technology
https://t.co/nQH8JnewcJ
4) UCAS School of astronomy and space sciences
https://t.co/7Ikc6CuKHZ
5) UCAS School of engineering

6) Geotechnical Engineering Teaching and Research Office
https://t.co/jBCJW7UKlQ
7) Multi-scale Mechanics Teaching and Research Section
https://t.co/eqfQnX1LEQ
😎 Microgravity Science Teaching and Research

9) High temperature gas dynamics teaching and research section
https://t.co/tVIdKgTPl3
10) Department of Biomechanics and Medical Engineering
https://t.co/ubW4xhZY2R
11) Ocean Engineering Teaching and Research

12) Department of Dynamics and Advanced Manufacturing
https://t.co/42BKXEugGv
13) Refrigeration and Cryogenic Engineering Teaching and Research Office
https://t.co/pZdUXFTvw3
14) Power Machinery and Engineering Teaching and Research
You asked. So here are my thoughts on how osteopathic medical students should respond to the NBOME.

(thread)


Look, even before the Step 2 CS cancellation, my DMs and email were flooded with messages from osteopathic medical students who are fed up with the NBOME.

There is *real* anger toward this organization. Honestly, more than I even heard about from MD students and the NBME.

The question is, will that sentiment translate into action?

Amorphous anger on social media is easy to ignore. But if that anger gets channeled into organized efforts to facilitate change, then improvements are possible.

This much should be clear: begging the NBOME to reconsider their Level 2-PE exam is a waste of your time.

Best case scenario, you’ll get another “town hall” meeting, a handful of platitudes, and some thoughtful beard stroking before being told that they’re keeping the exam.

Instead of complaining to the NBOME, here are a few things that are more likely to bring about real change.
We've been falsely told 'schools are safe', 'don't drive community transmission', & teachers don't have a higher risk of infection repeatedly by govt & their advisors- to justify some of the most negligent policies in history. 🧵


data shows *both* primary & secondary school teachers are at double the risk of confirmed infection relative to comparable positivity in the general population. ONS household infection data also clearly show that children are important sources of transmission.

Yet, in the parliamentary select meeting today, witnesses like Jenny Harries repeated the same claims- that have been debunked by the ONS data, and the data released by the @educationgovuk today. How many lives have been lost to these lies? How many more people have long COVID?

has repeatedly pointed out errors & gaps in the ONS reporting of evidence around risk of infection among teachers- and it's taken *months* to get clarity on this. The released data are a result of months of campaigning by her, the @NEU and others.

Rather than being transparent about the risk of transmission in school settings & mitigating this, the govt (& many of its advisors) has engaged in dismissing & denying evidence that's been clear for a while. Evidence from the govt's own surveys. And global evidence.

Why?

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“We don’t negotiate salaries” is a negotiation tactic.

Always. No, your company is not an exception.

A tactic I don’t appreciate at all because of how unfairly it penalizes low-leverage, junior employees, and those loyal enough not to question it, but that’s negotiation for you after all. Weaponized information asymmetry.

Listen to Aditya


And by the way, you should never be worried that an offer would be withdrawn if you politely negotiate.

I have seen this happen *extremely* rarely, mostly to women, and anyway is a giant red flag. It suggests you probably didn’t want to work there.

You wish there was no negotiating so it would all be more fair? I feel you, but it’s not happening.

Instead, negotiate hard, use your privilege, and then go and share numbers with your underrepresented and underpaid colleagues. […]