10 Characteristics of KILLER COPYWRITING

That will knock your readers’ socks off

&

10X your conversion rates

// THREAD //

ugh i wanted to do a thread about the wars in Star Wars and how the two outlying wars (the clone wars in the prequels and the cold war/civil war in the sequels) are really weird but i don't feel like it any more.

my first argument is that the Clone Wars were a really complex morally gray moment in Star Wars canon in like, 5 different directions and I'd kind of like to know why Lucas did that.

especially with the direct line that's drawn in the OT with the allegory of WW2 and Vietnam with the rebels being the Vietnamese and the Empire being America. That...doesn't exist in the Clone Wars.

for starters: it's weird it's called the Clone Wars. I get why, because that's what Kenobi calls it in STAR WARS, but the clones are a small facet in the larger story of the war.

the clones basically only exist as a macguffin in AOTC that is...extremely confusing ultimately. Because if you accept that Sidious has this grand master plan to use this war to destabilize the Republic and form an Empire...it's way too complex.

Some thoughts on episode 54 of #Hercai

If you ever cross the distance and come to me, come with love that blooms in your heart.
~ Şems-i Tebrizi

#Reyyan #Miran #ReyMir #EbruŞahin #AkınAkınözü
#HercaiThoughts

1
I have to make a note before writing about this episode. I was the person (still am) who thinks that bringing back D. was a bad idea. I repeat it that for me the writing of S1 and S2 is like tossed into the bin with that plot evolution, but they had to invent something+
#Hercai

2
+ to be able to continue to prolong the general story after Aslan’s story did not work out. All the suffering of M., all the crying seems for “nothing” for two seasons and we viewers are also kind of fed up in seeing him cry all the time when with the upcoming episodes+
#Hercai

3
+he is justified the most to cry. With her resurrection now the attention shifts back to Miran’s storyline and I don’t know if I like this to be honest. This said, Dilsha is here and we have to deal with her.
#Hercai

4
So, my comments are going to be how I find they wrote her into the story, the details we get to know, the flashbacks we get to see, the way it was filmed and directed, with leaving out if I agree on it or not but describing along the way what I saw.
#Hercai

jm watching as jk, part of the mafia, storms his house and jk being totally confused as to why the man looks so unbothered by it, standing at the top of the stairs with an unfazed expression.
+

and when jm approaches jk with a walk resembling the grace of an elegant snake, jk feels immediately bewitched by him, watching him come closer with his breath stuck in his throat, unable to move, the weapon in his hand slowly sliding out of his grip when jm pushes him down

by his shoulders to make him sit down on the couch behind him.
"w-who are you," jk can't help but stutter out with wide eyes.
to his bewilderment, the man doesn't move to sit next to him on the couch. feeling the pressure of the mysterious man's hands on his shoulder,

jk gasps as he straddles him instead, the man raising one hand to graze a finger over jk's sensitve neck, making jk shiver in surprise. jk wonders if the soft touch was only an illusion, because the seductive expression falls from the man's face from one second to the other,

and suddenly he's grasping jk's chin between two fingers to harshly tip his head up toward his, pushing their faces dangerously close. jk doesn't dare move a single muscle when he locks eyes with the most beautiful man he's ever seen, even forgetting to breathe. the man fixes him

Time to lift the lid? Can you ‘live tweet’ reading a 6 year old playbook you co-wrote and it not be the be the most boring thing ever? How could something written about social media 6 years ago possibly even be relevant eh?! #StorytellingAtScale

From a creative perspective we could almost stop right here... the biggest challenge in churning out content is that you don’t give yourself the time to make exceptional content that you’d actually want millions of people to see... like your TV ads. #StorytellingAtScale

This doesn’t seem... controversial? But we gave it a whole page because frankly all too often it still is 🤷‍♂️ #StorytellingAtScale

An integrated campaign that brings the same campaign idea (and distinctive assets ideally) to life but in a way that makes sense on social...? Sounds pretty obvious. This was the output of the first ever UK ‘Publishing Garage’ workshop with Facebook & Elvis. #StorytellingAtScale

Ahh yes, perhaps not award winning creativity but let’s acknowledge FB isn’t always the biggest/broadest brand building canvas... practical occasion based (category entry point even?) content and simple reminders or prompts play a big role. #StorytellingAtScale

STAR WARS GENOCIDE THREAD: If you're a Mandalorian fan you are no doubt aware that @ginacarano was fired by Disney for explaining on Twitter how the same sort of behavior Democrats are engaging now in resulted in the holocaust. The left-wing mob wasted no time proving her right.