There are numbers behind every product
Want to impress your reader?
AND
Make your ad more believable?
Select the best numbers & use them a LOT
Just like the Big Man @WritingToRiches did here:
https://t.co/SWokjWjuTw
10 Characteristics of KILLER COPYWRITING
That will knock your readers’ socks off
&
10X your conversion rates
// THREAD //
There are numbers behind every product
Want to impress your reader?
AND
Make your ad more believable?
Select the best numbers & use them a LOT
Just like the Big Man @WritingToRiches did here:
https://t.co/SWokjWjuTw
Copywriting that targets everyone converts no one
Find out who your ideal customers are
& Craft copy that makes them think “That’s about me!”
@Psypreneur made it big by fixing the minds of biz people. Not all people.
If what you’re selling is any good
It’s solving *some* problems instead of attempting to solve *all* problems
Be upfront about it & you will convert quality leads
(And get only 5-star ratings)
Just like @blackhatwizardd did here:
https://t.co/L2m7yfrNXr
If people wanted to read, they’d pick “Pride & Prejudice” not your ad
Don’t rumble on
Write all you need to make a sale & STOP
@thedankoe nailed it here: https://t.co/WYyKGslQkg
(Within 1 minute you already know what’s the product about)
If it aligns with your audience, there’s nothing better than a high-energy copy
Instead of scrolling away, your reader suddenly gets BLOWN AWAY
@wizofecom ‘s Twitter bio is the perfect example
(How could you not follow him after reading this?)
Features are “ok” but benefits are “DAMN!”
Pack your copy with as many benefits as you can
Both short-term & long-term ones
@OneJKMolina did exactly that
(with just 3 sentences!)
https://t.co/ADhgmIpjJB
Make sure your copy has a crystal-clear CTA
If your reader has to think twice about it…
He’s not going to think about it
@mkhundmiri did it best
Look at that header!
Even if your product took months to create
Your copy should NOT take months to understand
@CureIncome proves that 4 short sentences oftentimes work best
Just because you’re a highly-skilled pro doesn’t mean your copy has to be uptight
Everything reads (and converts) better with a little bit of humour
@oliviercantin knows it better than anyone else:
https://t.co/363Wee9lNI
Don’t talk about yourself
Because honestly – no one cares
EVEN IF
Your brand is the 8th wonder of the world
People will only pay if your ad is (first) about them
Then don’t let it go to waste!
Like & RT❤️so I keep making more of these
ALSO
If you need a killer landing page
or a research-backed copywriting that converts
Head over to 👇
https://t.co/id9Yb0poqo
We’re doing our magic there 24/7
Cya!
More from Culture
@bellingcat's attempt in their new book, published by
@BloomsburyBooks, to coverup the @OPCW #Douma controversy, promote US and UK gov. war narratives, and whitewash fraudulent conduct within the OPCW, is an exercise in deception through omission. @BloomsburyPub @Tim_Hayward_
1) 2000 words are devoted to the OPCW controversy regarding the alleged chemical weapon attack in #Douma, Syria in 2018 but critical material is omitted from the book. Reading it, one would never know the following:
2) That the controversy started when the original interim report, drafted and agreed by Douma inspection team members, was secretly modified by an unknown OPCW person who had manipulated the findings to suggest an attack had occurred. https://t.co/QtAAyH9WyX… @RobertF40396660
3) This act of attempted deception was only derailed because an inspector discovered the secret changes. The manipulations were reported by @ClarkeMicah
and can be readily observed in documents now available https://t.co/2BUNlD8ZUv….
4) @bellingcat's book also makes no mention of the @couragefoundation panel, attended by the @opcw's first Director General, Jose Bustani, at which an OPCW official detailed key procedural irregularities and scientific flaws with the Final Douma Report:
@BloomsburyBooks, to coverup the @OPCW #Douma controversy, promote US and UK gov. war narratives, and whitewash fraudulent conduct within the OPCW, is an exercise in deception through omission. @BloomsburyPub @Tim_Hayward_
\u201cAllegations of our involvement with the intelligence services are of course false,\u201d says Bellingcat founder @EliotHiggins https://t.co/55V7sJV9or
— UnHerd (@unherd) February 15, 2021
1) 2000 words are devoted to the OPCW controversy regarding the alleged chemical weapon attack in #Douma, Syria in 2018 but critical material is omitted from the book. Reading it, one would never know the following:
2) That the controversy started when the original interim report, drafted and agreed by Douma inspection team members, was secretly modified by an unknown OPCW person who had manipulated the findings to suggest an attack had occurred. https://t.co/QtAAyH9WyX… @RobertF40396660
3) This act of attempted deception was only derailed because an inspector discovered the secret changes. The manipulations were reported by @ClarkeMicah
and can be readily observed in documents now available https://t.co/2BUNlD8ZUv….
4) @bellingcat's book also makes no mention of the @couragefoundation panel, attended by the @opcw's first Director General, Jose Bustani, at which an OPCW official detailed key procedural irregularities and scientific flaws with the Final Douma Report:
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"I really want to break into Product Management"
make products.
"If only someone would tell me how I can get a startup to notice me."
Make Products.
"I guess it's impossible and I'll never break into the industry."
MAKE PRODUCTS.
Courtesy of @edbrisson's wonderful thread on breaking into comics – https://t.co/TgNblNSCBj – here is why the same applies to Product Management, too.
There is no better way of learning the craft of product, or proving your potential to employers, than just doing it.
You do not need anybody's permission. We don't have diplomas, nor doctorates. We can barely agree on a single standard of what a Product Manager is supposed to do.
But – there is at least one blindingly obvious industry consensus – a Product Manager makes Products.
And they don't need to be kept at the exact right temperature, given endless resource, or carefully protected in order to do this.
They find their own way.
make products.
"If only someone would tell me how I can get a startup to notice me."
Make Products.
"I guess it's impossible and I'll never break into the industry."
MAKE PRODUCTS.
Courtesy of @edbrisson's wonderful thread on breaking into comics – https://t.co/TgNblNSCBj – here is why the same applies to Product Management, too.
"I really want to break into comics"
— Ed Brisson (@edbrisson) December 4, 2018
make comics.
"If only someone would tell me how I can get an editor to notice me."
Make Comics.
"I guess it's impossible and I'll never break into the industry."
MAKE COMICS.
There is no better way of learning the craft of product, or proving your potential to employers, than just doing it.
You do not need anybody's permission. We don't have diplomas, nor doctorates. We can barely agree on a single standard of what a Product Manager is supposed to do.
But – there is at least one blindingly obvious industry consensus – a Product Manager makes Products.
And they don't need to be kept at the exact right temperature, given endless resource, or carefully protected in order to do this.
They find their own way.
