This #NewYear we must get serious about climate change. A big obstacle: our brains.

Current risks are vastly different from our ancestors, but our brains are wired the same. Knowing the science behind decision-making helps us better talk about climate threats & spark action. 1/

I’ve dedicated my career to understanding what factors influence our perceptions of risk & shape behavioral outcomes, especially around climate action.

We clearly do not judge risks accurately. Let’s try this example. What is more likely to kill you:
Ppl often say shark attacks even though plane parts are 30x more likely to kill us. Attacks are more sensational/easier to recall.

Brains react in certain ways to risks around us, rapidly scanning environmental cues (e.g. snake’s stance) with subliminal and automated processing.
How does brain wiring relate to climate action? We're influenced by triggers such as if we can see risk or if we trust who communicates it to us.

Bluntly, we overestimate unserious risks like vaccinating children and underestimate seemingly far away risks like rising sea levels.
Sociology shows how even political identities influence risk perception. A human evolutionary trait allows us to avoid cognitive dissonance from info 1) that isn’t pleasant or 2) contradicts beliefs integral to our identity/tribe. We’re wired to make snap judgements for comfort.
The visceral need to belong to a tribe stems from early ancestors joining a group for survival. Just look at an increasingly polarized America where even issues historically free from politicization, like infectious disease, are no longer immune.
Correcting existing erroneous beliefs comes from first admitting to and accepting that we are all subliminally influenced by cognitive triggers outside of our control.

But we can regain control! This is where climate activists should take note.
First ask, what fuels our risk perceptions? Is it political identity, ease of recall, or trust in the communicator. Challenge perceptions that feed into our fears. Question immediate assessments of a risk. Check for overreaction by analyzing the base rate statistics of that risk
Actual risk compared to public outrage are poorly aligned across a host of risks from those we overestimate like plane crashes to those we underestimate like radon gas. Let’s admit to and recognize our collective cognitive limitations and always question our judgments.
Step 1 of what individuals can do to address the looming climate crisis: make decisions based in science NOT ideology. #ScienceMatters

Be radical in your commitment to the facts and the reality of risks we face, and then you can challenge your friends/family, maybe even beyond.
There is no alternative. Inaction is costing us precious time in veering off the path towards a global temperature point we will not be able to withstand. We are currently on target to reach it by 2050.

The time for action is now. Let #2021 be the year we turn things around.
We have the human ingenuity to overcome the climate challenges we face and to take control of our perceptions. Let’s start by confronting our brains, tease out our innate biases, & commit to better aligning to the data…to the science.

A good #NewYearsResolution for us all.

More from Climate change

I don't have time to make this detailed, but here's a little thread about the world's first major politically-charged blackout that was blamed on renewables, in South Australia, in 2016............

On September 28, 2016, an unprecedented tropical storm progressed rapidly across South Australia. Truly - this thing was unusual. The sky folded in on itself. It tore towns to bits.


Australia's @climatecouncil pointed out that the storm was so unusual at least partly due to the influence of climate change, and that this is due to get worse.

https://t.co/76ekkfJpR8


I'm going to use brief snippets from my book to fill this out! The storm's primary impact on the grid was the destruction of several major transmission lines. When I say destruction - I mean they snapped like twigs.


Here's what happened in the following seconds:

- A voltage spike from the line falls
- Wind turbines automatically shut off due to software settings that trigger shutdown during a spike
- The interconnector to Vic tried to compensate, failed and died
- All of SA blacked out
So What Really Went Down During The Flood In High River Alberta ? Was Something Else Going On ~ DUMB Question? The High River Flood 5 Years Ago - Heartland

What’s The Big Business In Town ~ High River Ab?

https://t.co/TiqRwudadP


Interesting ....And Then We Have That Fundraiser ~ Tom Jackson


Tom Has A Big Heart ♥️ Great Read ~ The People Connected https://t.co/T5Xf5yJM59


Stay With Me And Let’s See Where This Leads Us Q Patriots!
Look Here 👇 What’s #yyc & #yql ?

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1/“What would need to be true for you to….X”

Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?

A thread, co-written by @deanmbrody:


2/ First, “X” could be lots of things. Examples: What would need to be true for you to

- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal

3/ Normally, we aren’t that direct. Example from startup/VC land:

Founders leave VC meetings thinking that every VC will invest, but they rarely do.

Worse over, the founders don’t know what they need to do in order to be fundable.

4/ So why should you ask the magic Q?

To get clarity.

You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.

It also holds them (mentally) accountable once the thing they need becomes true.

5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”

Multiple responses to this question are likely to deliver a positive result.