The biggest story in tech no one’s talking about is Uber discovering they’d been defrauded out of $100M - or 2/3 of their ad spend.
And all bc Sleeping Giants kept bugging them to block their ads on Breitbart.

Kevin said in an interview last year that we were a pain in their ass and he wished we’d get hit by a bus lol
https://t.co/74s3AZPuHT
Travis was seeing our tweets and would ping Kevin saying “WTF. Have you not handled this yet?”

A significant % when they’ve already lost so many riders due to #DeleteUber.
Let’s do some math here. 10% of $150M is $15M. It seems like spending that $15M had NO impact at all on their business.

He begins seeing weird things like users clicking on ads and then being logged into Uber 2 seconds later...physically impossible.
Turns out their vendors were making shit up.
When you type the word “Uber” into your Google Play, it auto-fires a click to make it look like you clicked on an Uber ad and attribute the install to themselves.🤯
Over $100M worth of ads was doing jack shit. Uber’s customers were coming in organically, on the strength of their brand, WOM, referrals, etc.

So now he turns to general campaign performance & optimization (the standard stuff) and realizes he can knock off another $20M in wasteful spend.
Lol.

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