Call them. Leave message. Wait. Guy may or may not call you back. Quote by phone or email. Scan signed contract.
A self storage facility we purchased recently had a lot of this.
Drive across town M-F 9-5. Spend 20 mins. Sign paper lease.
Customer friction is a huge part of running a biz.
How hard is it to engage a company to work with you?
Data-driven companies obsess over reducing this friction.
Mom-and-pop operators SUCK at this and it’s costing them millions.
Here’s what I’ve learned 👇👇👇
Call them. Leave message. Wait. Guy may or may not call you back. Quote by phone or email. Scan signed contract.
A self storage facility we purchased recently had a lot of this.
Drive across town M-F 9-5. Spend 20 mins. Sign paper lease.
Owner charged $52 a month for a 10x10. Completely full.
We instantly setup software for online rental.
No phone call necessary. Rent a unit in 4 mins from your browser.
Go straight to your unit 24/7. Type in gate key that was sent to you by text. Lock and key waiting in unit.
We can now charge $77 a mo for the same unit. $25 more. And we rent MORE units faster.
That $25 increase per unit across the board turns out to be a 35% increase in revenue.
That takes revenue from $14k a month when I buy it to $18.9k a few months later.
An extra $58k to the bottom line over the course of 12 months.
By making one simple change.
The property goes from being worth $1.3MM to $2.08MM.
And I can refinance out all of my initial cash 12 months later and keep the cashflowing property.
One of my coaching clients runs a pooper scooper biz in Minneapolis.
The first thing I noticed was his signup form was clunky.
No language to help get customers to finalize the appointment. He also requested a credit card off the bat.
Since we made that change new signups have DOUBLED.
Less than 10 clients have taken advantage of a free yard clean without paying and staying on.
With one change that took 10 minutes to make.
It’s a bigger deal than you think.
How hard is it to become one of your customers?
Facebook and Twitter obsess over the user experience. Reducing friction on things they want you to do. Spending millions to speed up the app by .001 seconds.
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So I'd recommend reading this thread from Dave, but I thought about some of these policies, and how they fit into the whole, a lot, and want to offer a different interpretation.
I think California is world leading on progressivism that doesn't ask anyone to give anything up, or accept any major change, right now.
That's what I mean by symbolically progressive, operationally conservative.
Take the 100% renewable energy standard. As @leahstokes has written, these policies often fail in practice. I note our leadership on renewable energy in the piece, but the kind of politics we see on housing and transportation are going foil that if they don't change.
Creating a statewide consumer financial protection agency is great! But again, you're not asking most voters to give anything up or accept any actual changes.
I don't see that as balancing the scales on, say, high-speed rail.
CA is willing to vote for higher taxes, new agencies, etc. It was impressive when LA passed Measure H, a new sales tax to fund homeless shelters. And depressing to watch those same communities pour into the streets to protest shelters being placed near them. That's the rub.
It's very in vogue to bash California and this doesn't even reach to some things that deserve scorn, like the continuing control of the Western States Petroleum Association and the state Chamber of Commerce in policymaking. And yet-https://t.co/vHZ6GM7QF8
— David Dayen (@ddayen) February 11, 2021
I think California is world leading on progressivism that doesn't ask anyone to give anything up, or accept any major change, right now.
That's what I mean by symbolically progressive, operationally conservative.
Take the 100% renewable energy standard. As @leahstokes has written, these policies often fail in practice. I note our leadership on renewable energy in the piece, but the kind of politics we see on housing and transportation are going foil that if they don't change.
Creating a statewide consumer financial protection agency is great! But again, you're not asking most voters to give anything up or accept any actual changes.
I don't see that as balancing the scales on, say, high-speed rail.
CA is willing to vote for higher taxes, new agencies, etc. It was impressive when LA passed Measure H, a new sales tax to fund homeless shelters. And depressing to watch those same communities pour into the streets to protest shelters being placed near them. That's the rub.
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The entire discussion around Facebook’s disclosures of what happened in 2016 is very frustrating. No exec stopped any investigations, but there were a lot of heated discussions about what to publish and when.
In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.
In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didn’t have any advertising content or the big IRA cluster, but we did know about the GRU model.
This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I can’t speak to whether she was in the loop with my higher-ups.
In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.
The story doesn\u2019t say you were told not to... it says you did so without approval and they tried to obfuscate what you found. Is that true?
— Sarah Frier (@sarahfrier) November 15, 2018
In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.
In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didn’t have any advertising content or the big IRA cluster, but we did know about the GRU model.
This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I can’t speak to whether she was in the loop with my higher-ups.
In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.
