Total case study in expectation-setting by @JeffBezos.

If you want to understand how to communicate directly & candidly with employees, customers, partners, just read this...

Entrepreneurs are ALWAYS builders.

All that changes is what they are building.

Stage 1: building a product

Stage 2: building a team

Stage 3: building a culture

Stage 4: building a strategy

Stage 5: building an organization

Audience Building 101

Every company in the world is an audience company.

Whether it's a Media, VC, or DTC business, if you're not building audience Day 1, you're not prioritizing the right things.

Here's my framework for thinking about & building a killer audience 👇

I call it the Audience Funnel.

The concept is simple, but it allows you to...

1) Think strategically about building your own audience

2) Analyze the relative strength of other companies' audiences

3) Understand the similarities & differences of different audience channels

The Audience Funnel is divided into three tiers, which include:

1) Rented Audience

2) Owned Audience

3) Monetized Audience

Tier 1: Rented Audience

𝗪𝗵𝗮𝘁: This is your top of funnel. It allows you to build mass awareness & is key for developing a relationship with your audience.

𝗣𝗿𝗼𝘀: High shareability, high discoverability

𝗖𝗼𝗻𝘀: You don't own your audience

Examples of Rented Audiences

- Social networks (IG, FB, Twitter, TikTok)
- Video platforms (Twitch, YouTube)
- Search engines (Web content)

Examples of Businesses with Big Rented Audiences

- @BuzzFeed (Instagram)
- @GoPro (YouTube)
- @charlidamelio (TikTok)

Introducing The 50.

Where I share the story and lessons of a top 50 largest company in the world.

Time for #3.

What started as a failing textile business became the 6th largest company in the world.

Let's dive in 🧵

Berkshire Hathaway is a multinational conglomerate that owns 60+ well-known businesses like Geico, Duracell, Kraft Heinz, and Dairy Queen.

It's also a highly coveted stock with one Class A share priced in at $430,000.

And it all began with Warren Edward Buffett...

• The Greatest Investor of All Time

• The Oracle of Omaha

• The Dumbledore of Investing (my personal fav)

Warren Buffett is a value investing legend and is responsible for growing Berkshire Hathaway into the $655 bn behemoth that it is today.

Born during the height of the Depression, Buffett watched his parents struggle to make ends meet in their hometown of Omaha, NE.

One night, a young Warren declared that he would make $1 million by the age of 35 or throw himself off the tallest building he could find in Omaha.

Buffet had a passion for numbers from a young age.

He collected bottle caps left outside of soda machines and analyzed for which brands and flavors customers preferred most.

This soon turned into tracking and recording stock prices that he would see in his father’s newspapers.