I started writing threads on Twitter in 2019.

Since then, I've written more than 200 threads and accumulated over 50,000,000 views on Twitter alone.

Want to know a secret?

I (pretty much) use the same 7 thread templates every time.

🧵👇

Template #1: The Framework Thread

The best frameworks all follow this same recipe:

• To solve X [well-known & difficult] problem
• I do Y [unconventional] thing
• To achieve Z [highly desirable] outcome

https://t.co/0pru5c1Esk
Template #2: The Curation Thread

Recipe: "I did all this work—so you don't have to."

But the secret w/ curation threads is to niche down HARD.

"Biz books to read on investing" > "Best biz books" > "Best books"

https://t.co/l1nNXPWkBd
Template #3: The "This Just Happened" Thread

Breaking News always has a 24-48 hour hype cycle.

The recipe here is:

• Write about a trending topic
• Provide your own unique take
• Unique take must be relevant to your niche/audience

https://t.co/0JZ0FjmIYg
Template #4: The "If I Had To Do It Over Again" Thread

Recipe =

• I achieved X
• And made a lot of mistakes along the way
• If I were you, and had to do it all over again, here's what I would do differently

https://t.co/RnUXjYwZ8z
Template #5: The "Here's The Real Reason" Thread

In Ship 30 for 30, we call this the Anthropological content bucket.

Recipe =

• Most people think X [about something well-known]
• But "did you know" that's wrong?
• Here's the REAL reason XYZ happened

https://t.co/fhMDwHwJlB
Template #6: The Lessons Learned Thread

This template thrives on The Golden Intersection:

• Share a lesson learned
• And a personal story of how you learned it

https://t.co/4FTXK5mXlP
Template #7: The Success Story Thread

The recipe =

• Credible Person
• Highly Desirable Outcome
• "Here's How They Did It"

If you don't feel like you're an expert in any one subject matter, write success story threads about other people.

https://t.co/iXH6LBY7Gn
Bonus Template #8: The Template Thread

Threads that give templates are big winners for readers.

Everyone wants a shortcut.

https://t.co/CnGzm9gLmw
If you are new to writing threads on Twitter and want to learn how, there are a bunch of thread templates you can use inside Typeshare.

https://t.co/kVBZvAq0nf
And if you really want to get started writing online, writing viral threads, building an audience, and positioning yourself as a leader, here's a good resource to get you going:

https://t.co/T4CysXEIBl

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